article thumbnail

How to Track Your Paid Advertising Through Marketo

SmartBug Media

Here’s how: Track Paid Advertising in Marketo Using UTMs or Integrations. At a high level, you should use a different UTM for each ad you create and point all your ads to forms that push data into Marketo. Create UTM fields in Marketo to easily capture parameters like source and campaign for each of your leads.

Marketo 105
article thumbnail

Cracking the Code for ROI: Linking the Marketo and Google Worlds Together

Adobe Experience Cloud Blog

We have integrated Marketo’s Engagement Marketing Platform with Google AdWords. Let’s be honest—a notable percentage of today’s advertising budget goes towards Google AdWords—either for pay-per-click, display, or remarketing ads. Marketo’s Engagement Marketing Platform is now connected to Google Analytics.

Marketo 48
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Perfect your Post-Click Experience to Boost ROI

Adobe Experience Cloud Blog

While most users already know that landing page improvements boost ROI, did you know that they also impact how AdWords and Facebook Ads themselves treat you? Ad platforms like Google and Facebook give priority to ads that provide what the user is searching for. Facebook works in a similar, albeit slightly more mysterious way.

ROI 134
article thumbnail

6 Free Cross-Training Ideas for B2B Digital Marketers

KoMarketing Associates

Marketing Automation: Marketo , Pardot , Act-On. Google AdWords & Analytics Certifications and Google’s Academy for Ads. Facebook Blueprint eLearning Courses / Certifications. Salesforce and Marketo Certification Programs (certification fees apply). Bing Ads Accreditation. WordStream’s PPC University.

Training 185
article thumbnail

Could Facebook become a Lead Nurturing platform?

Buzz Marketing for Technology

When you think of lead nurturing platforms you typically think of firms like Eloqua, Marketo, Aprimo, LeadLife, Market2Lead, Silverpop, even Salesforce.com is getting into the lead nurturing space. But Facebook? Element #3 – Events – throwing events in Facebook is easy, but taking that data and adding that to a profile isn’t.

article thumbnail

Facebook’s Relevancy Score: What You Need to Know

Adobe Experience Cloud Blog

If you run paid advertisements on Facebook or are thinking about doing so, then you may have read about the various statistics that are measured, which show the performance of your campaigns. In this blog, paid search specialists Hallam Internet discuss what a Facebook relevance score is, how it works, and how you can improve yours.

Relevance 134
article thumbnail

The Paid Marketing Metrics You Must Measure

Adobe Experience Cloud Blog

Quality Score (AdWords): This is used by Google to measure the relevance of your ads to the keywords you’re targeting. Relevancy Score (Facebook Ads): A score from 1 to 10 that measures how relevant an ad is to its target audience. AdWords has also recently introduced a powerful attribution modeling feature.