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Sales and Marketing Metrics Senior Care Companies Should Track to Increase Occupancy Rates

SmartBug Media

That being the case, sales and marketing metrics have shifted from the norm to better support communities. Naturally, as a senior living company you want your occupancy rates high, or increasing as often as possible. It’s not a secret that paid search is one of the best ways to raise brand awareness and acquire new leads.

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Top Five Content Marketing Strategies for Technology Companies

KEO Marketing

Did you know that content marketing could help your technology company reach both current and prospective customers? At the top of the funnel, a blog should focus on the customer, be engaging, and educational. Email is another popular marketing strategy for tech companies. Think socially and organically.

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75 PPC Influencers Who Are Changing The Game

Atomic Reach

His focus area lies within local and seasoned paid SEO strategies for small and medium businesses across the USA and Canada. David Rodnitzky is a SEM and digital media specialist with a focus on mobile marketing and online advertising. Brad Geddes is a PPC expert and an Official AdWords Seminar Leader.

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A Simple Guide to Mastering the Basics of Effective Social Media Advertising

Hubspot

Have you ever had any formal or informal paid advertising training or education? Most marketers are presented with a chunk of their company’s marketing budget one day and told to “run some ads.” Don’t let the costs scare you, paid social advertising is incredibly measurable, and can produce real ROI.

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Online Advertising: Everything You Need to Know in 2018

Hubspot

Google AdWords wants to incentivize the best advertisers to advertise the best content on their SERPs, so they reward ads that have high quality scores with higher ad rankings and lower cost-per-clicks. Paid Social Advertising. On paid social, advertisers have a lot of opportunity to optimize their campaigns.

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YouTube Ads for Beginners: How to Launch & Optimize a YouTube Video Advertising Campaign

Hubspot

With all that time invested, you can't stop at just embedding the video on a homepage or sharing it on social media and hoping someone watches. While great content is bound to be found, it's also important to be proactive about gaining the attention of and educating prospects and those unfamiliar with your brand. Campaign Type.

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Which Social Network Should You Advertise On?

Hubspot

Social media advertising is a great tactic to use to supplement your other inbound marketing efforts. Social media has become a cornerstone of marketing strategy ; it doesn’t matter what industry you’re in, social media is a tool you should be using everyday to interact with consumers. 1) LinkedIn.