The 6 Most Important Takeaways From CMI’s Annual Study
Contently
NOVEMBER 4, 2016
One statistic frequently thrown around is that, in both B2B and B2C, the majority of marketers do not use documented content strategies. But it is legitimately a problem for marketers—or anyone in business, really—to pursue an initiative without a documented strategy. Marketers still struggle to document content strategy.
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