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The 6 Most Important Takeaways From CMI’s Annual Study

Contently

One statistic frequently thrown around is that, in both B2B and B2C, the majority of marketers do not use documented content strategies. But it is legitimately a problem for marketers—or anyone in business, really—to pursue an initiative without a documented strategy. Marketers still struggle to document content strategy.

Studies 60
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12 PPC Tools & Software to Help Your Ad Campaigns Crush It

Hubspot

This downloadable desktop application, formerly named AdWords Editor, can be used to create, track, and edit your Google ads. You can also research keywords, manage your bids, and monitor your performance with this management tool. You can then export this information into a document which could be shared with their team.

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17 Google Marketing Tools You Should Be Using

Hubspot

Buy ads on Google through Google Adwords. Best of all, unlike Google AdWords (which we'll touch on later), none of those businesses paid for their positions in these local results. Here they are: Google Docs for Word documents. Google AdWords. Google AdWords Keyword Planner. How to Market on Google.

Google 78
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5 Simple Steps to Develop an Effective PPC Strategy

QuanticMind

Okay, you’ve just landed your dream job as an SEM professional and your boss is now asking you to deliver your “PPC strategy” — you know that brilliant, airtight strategy you put together that’s going to help your boss (and your company) not only to meet their business objectives, but also exceed them? AdWords audience targeting.

PPC 42
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Best of 2008 (So Far) - Search Engine Marketing, Part 1

WebMarketCentral

Google Analytics Keyword Sleuth vs Search Query Performance Report by Google Analytics Blog Mark Curtis offers up a detailed comparison of these two helpful PPC keyword research tools. SEO and SEM Shortcuts, Spying and Stats to Dominate Google! This post walks readers through the conversion tracking process on AdWords, Yahoo!

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Best of 2007: Website Design

WebMarketCentral

Before embarking on a serious search engine marketing (SEM) program, it's critical that your website is designed to take full advantage of the increased traffic. If you decide to outsource the project, you'll want to share a copy of your marked-up copy of this document with your website designer."

Design 20
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Best of 2008: SEO Guidance, Part 4

WebMarketCentral

What are some of the best tools and techniques for competitive SEO research? Eric contents that a proposal is not to be confused with an estimate; in his words, "A proposal is a document that outlines the goals of a project, states the objective, target audience, assignment of responsibilities, and so on.

SEO 20