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What is Content Optimization? 5 Tips on Writing for SEO

Brandpoint

Using these keywords, along with additional keyword and SERP competitive research, you can create a more relevant title and description. This includes recent events, hot topics and time-sensitive updates (like research reports). This is where keyword research is critical. Can you create even better content than what exists?

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How to Conduct Research for an Infographic: A Simple Step-by-Step Guide

Hubspot

But before you design an eye-catching infographic, you must first do the research to determine what story you’re going to tell, and how you’re going to tell it visually. And that research stage can be pretty tricky -- especially if you don’t have a plan. How to Conduct Research for an Infographic: A Simple Step-by-Step Guide.

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Evolving Keyword Research to Match Your Buyer’s Journey

Moz

Posted by matthew_jkay Keyword research has been around as long as the SEO industry has. Google Keyword Planner became the de facto tool for keyword research in the industry, and with good reason: it was Google’s data. Now industry professionals have several software tools and data outlets to conduct their keyword research.

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A Guide to Latent Semantic Indexing and LSI Keywords

Zoominfo

The main point of this article is summarized here: “There is good reason to believe that Google has evolved far beyond this and uses much more sophisticated, machine learning-led technology for document indexation and information retrieval.”. Ubersuggest : Marketers use this app to find new long-tail keyword ideas in seconds.

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Creating Your Content Roadmap: A Step-by-Step Guide

ClearVoice

You’ll also have to do some keyword research and competitor analysis. Keyword research. Keyword research means discovering keywords your target audience is likely to be typing into a search engine. Long-tail keywords. Long-tail keywords are keyword phrases that are more specific than more common keywords.

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Complete On-Site Technical SEO Checklist

seo.co

SEO is a highly complex art that involves strategizing, tracking, in-depth research, testing, and more testing. If you don’t have any keyword ideas to start with, you can use the Semrush Organic Research tool to find your competitors’ keywords. Those pillars are: Keyword research. Market research. Competitor research.

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How to Figure Out What Keywords Your Potential Customers are Using

Hubspot

Technically speaking, a keyword is “an informative word used in an information retrieval system to indicate content of a document.” Long-Tail Keywords are typically longer phrases or a series of words that are a bit more specific to who you are – both your company and within your industry. So, What is a Keyword? Thanks, Google.