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PPC Consulting: Why It’s Essential for Business Growth

Single Grain

1) They Conduct Thorough Market Research and Develop a Foolproof Strategy Planning is everything. On the other hand, a professional PPC consultant knows exactly how to conduct market research to thoroughly analyze the market before preparing a personalized marketing strategy for better brand awareness and launching several campaigns.

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41 Execs Discuss Key B2B Marketing Metrics to Watch in 2018

SnapApp

Common tool used: Google AdWords, Google Analytics, native ad platforms. . #5: Publishing deep content or big research and following up with outreach to content creators can drive links and mentions. Compare stats on session duration and the number of pages per session and how the numbers change over time. Cost-per-click (CPC).

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13 Best Keyword Research Tools to Boost Your Organic Traffic

Optinmonster

In this guide, we’re sharing our picks for the best keyword research tools to help you boost your traffic. One of the best ways to solve that problem and boost your traffic is with keyword research tools. By including keyword research tools in your content marketing toolbox. Interested in a specific keyword research tool?

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How to Make the Most of Your Paid Content Promotion on Facebook

Content Marketing Institute

Facebook Pages with over 500,000 “likes” have an average organic reach of 2% or less for each post, according to research from Social@Ogilvy reported by HubSpot. Ogilvy #research @hubspot Click To Tweet. Competition doesn’t directly dictate pricing on AdWords. The ad quality score does. Image source. Click To Tweet.

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Google Ads Audit Template: Your Complete Checklist

Single Grain

In this article, you will learn about the Ads / AdWords account audit checklist, including the value that it will provide to your business. Since they are unique keywords, they come with low competitiveness and CPCs but offer high CTRs and conversions. Set minimum and maximum CPC to better control your ad spending.

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26 Awesome Search Engine Marketing Guides

Webbiquity

That share is even larger within the b2b marketing space, and for good reasons: 88% of b2b buyers conduct online research before making business purchasing decisions, and nearly half of b2b tech buyers say they’ve discovered brands they weren’t previously aware of through a search engine. by WordStream.

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Social Pros 12 – Derek Halpern, Social Triggers

Convince & Convert

Read on for insights from Derek, and Eric’s Social Media Stat of the Week (this week: for Facebook advertising, CPM rates are up 41%, CPC rates are up 23%). You have I think a related social media stat of the week. ‘Social media stat of the week.’ ”Social media stat of the week.”