Adobe Experience Cloud Blog

OCTOBER 25, 2017

The fact that Google receives the most global ad revenue every year tells advertisers that AdWords reigns as the ultimate acquisition channel. To boost quality score, reduce cost-per-click (CPC) and, ultimately, increase ROI. Web personalization, like Marketo Web Personalization , is a solution to this problem.

Adwords 134

Adwords Cost per Acquisition Optimization Tips 134

Adobe Experience Cloud Blog

FEBRUARY 24, 2016

Last week, it was reported by several sources, and confirmed by Google, that the AdWords ads that appear on the right hand-side of Google’s search engine results page will be removed from desktop searches in the near future. Currently, Google search displays their AdWords ads on the right side of the page: Say goodbye to these!

Adwords 48

Adwords Paid Search Agency Ads Thought Leadership 48

Adobe Experience Cloud Blog

JULY 3, 2017

CPC: The average cost-per-click across a campaign. Quality Score (AdWords): This is used by Google to measure the relevance of your ads to the keywords you’re targeting. Whether you’re using AdWords or Facebook Ads, conversion tracking (or Facebook Pixels for the latter) is imperative. Optimize AdWords quality score.

Lead Ranking 134

Lead Ranking Cost Per Click Lead Scoring CPC 134

Adobe Experience Cloud Blog

JANUARY 26, 2018

Think of it as Facebook’s version of Google AdWords’ quality score. You always want to aim for as low a cost-per-click (CPC) as possible. CPC can vary drastically depending on your goals. Much like AdWords , your bid and daily budget are also important. Why Does Your Relevance Score Matter?

Relevance 134

Relevance Cost Per Click Classified Ads CPC 134

Adobe Experience Cloud Blog

AUGUST 21, 2017

While most users already know that landing page improvements boost ROI, did you know that they also impact how AdWords and Facebook Ads themselves treat you? AdWords offers some insight into how it judges your ad experience with its Quality Score which you can view for each of an ad’s keywords. And, we’re not even finished.

ROI 134

ROI Lead Scoring Lead Ranking Landing Pages 134

Adobe Experience Cloud Blog

JULY 23, 2009

The next interview in the B2B Marketing thought leader interview series is with Terry Whalen, a partner at CPC Search , a full-service SEM agency that optimizes PPC campaigns on behalf of its clients. But for B2B, we are typically only measuring a lead submission via AdWords, and all leads are not created equal.

CPC 48

CPC Cost Per Click B2B Thought Leadership Thought Leadership 48

LeadSloth

AUGUST 11, 2009

Interview with Terry Whalen from CPC Search. Jep: How do you track opportunities or revenue associated with specific AdWords Campaigns? Do your clients use Salesforce for Google AdWords, Marketing Automation systems or other tools? You also need a steady stream of fresh leads coming in.

Advertising Agencies 100

Advertising Agencies Paid Search Agency Advertisements Advertising 100