article thumbnail

What is: eCPM? | Digital advertising metrics

Choozle

This allows you to translate impressions based on clicks (CPC) or actions (CPA) into one value. It’s the total cost of the campaign divided by the number of impressions generated divided by 1,000, which gives you the total cost per a thousand impressions. Your CPA would be $30. How is eCPM calculated?

article thumbnail

41 Execs Discuss Key B2B Marketing Metrics to Watch in 2018

SnapApp

Common tool used: Google AdWords, Google Analytics, native ad platforms. . #5: A good guideline for choosing the best overall KPI is to choose the metric that best fits your goal and is furthest down the funnel, closest to the bottom-line. . #3 Cost-per-acquisition (CPA, ideally under target $).

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

SMX West 2017 Day 2 – AdWords Attribution, Drafts & Experiments, and More Attribution

QuanticMind

Day 2 of #SMX West is all about updates on the much-discussed topic of attribution and new AdWords features and experiences. Attribution In AdWords. Monitor your test – While running tests, Google recommends avoiding major changes and keeping ads, CPA targets and budgets “steady” to observe long-term effects.

Adwords 40
article thumbnail

Google AdWords for Beginners (Webinar Recording & FAQ)

LeadSquared

I’m talking about the number of questions that came up at the ‘Google AdWords for Beginners’ webinar session and all the answers we had to write! If you missed the ‘Google Adwords for Beginners’ webinar, you can watch it here. MCC helps you to access multiple AdWords accounts at a time.

Adwords 52
article thumbnail

Google Ads Audit Template: Your Complete Checklist

Single Grain

In this article, you will learn about the Ads / AdWords account audit checklist, including the value that it will provide to your business. You will also have access to a free template checklist that you can use for your pay-per-click audit to improve your overall ad rank on the Google search network!

article thumbnail

How to Make a Real Estate Ad That Converts | Realtor Advertising

Outbound Engine

And for popular platforms like Facebook and Google AdWords, there are lots of ways to enhance your marketing. Use Key Performance Indicators (KPIs) like impressions, click through rate, and cost per action. Also, notice how the copy and design of this example follow our guidelines for creating great copy?

Ads 40
article thumbnail

5 B2B Marketing Strategies To Explode Your Company's Growth in 2018

Albacross

That translates into 16 hours, per month. Now, wouldn’t you say this is roughly the same as allocating a small budget to AdWords every month? But is AdWords the best choice, or should I try other platforms as well? Both AdWords and Bing Ads are PPC platforms which can help you reach out to your target audience.