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41 Execs Discuss Key B2B Marketing Metrics to Watch in 2018

SnapApp

Common tool used: Google AdWords, Google Analytics, native ad platforms. . #5: A good guideline for choosing the best overall KPI is to choose the metric that best fits your goal and is furthest down the funnel, closest to the bottom-line. . #3 PPC: Cost-Per-Lead, Lead Conversion Rates. 5: Opportunities. .

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SMX West 2017 Day 2 – AdWords Attribution, Drafts & Experiments, and More Attribution

QuanticMind

Day 2 of #SMX West is all about updates on the much-discussed topic of attribution and new AdWords features and experiences. Attribution In AdWords. Monitor your test – While running tests, Google recommends avoiding major changes and keeping ads, CPA targets and budgets “steady” to observe long-term effects.

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Google AdWords for Beginners (Webinar Recording & FAQ)

LeadSquared

I’m talking about the number of questions that came up at the ‘Google AdWords for Beginners’ webinar session and all the answers we had to write! If you missed the ‘Google Adwords for Beginners’ webinar, you can watch it here. MCC helps you to access multiple AdWords accounts at a time.

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Google Ads Audit Template: Your Complete Checklist

Single Grain

In this article, you will learn about the Ads / AdWords account audit checklist, including the value that it will provide to your business. You will also have access to a free template checklist that you can use for your pay-per-click audit to improve your overall ad rank on the Google search network!

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5 B2B Marketing Strategies To Explode Your Company's Growth in 2018

Albacross

Run PPC Ads. That translates into 16 hours, per month. Now, wouldn’t you say this is roughly the same as allocating a small budget to AdWords every month? Okay, maybe it’s time for me to start experimenting with PPC ads. But is AdWords the best choice, or should I try other platforms as well? Let’s jump right in!