Digilant

JANUARY 12, 2021

Distributed media buying platforms that exist within the larger ad agency holding companies. This led to creating the programmatic ecosystem’s first element: an ad server – DoubleClick to be specific (which would eventually be purchased by Google for $3.1 SaaS Enterprise Software Company Drives Engagement.

Advertising Agencies 52

Advertising Agencies Advertisements Advertising Ad Exchange 52

Martech Advisor

NOVEMBER 7, 2019

DoubleClick, founded in 1995 by Kevin O'Connor and Dwight Merriman, became a pioneer in the area of digital advertising that first delivered a convenient mechanism for effective ‘advertiser-publisher’ collaboration. After this, in 2000 Google released its prodigal AdWords.

Work Management 46

Work Management Marketing Management Doubleclick Mobile Advertising 46

Sharpspring

SEPTEMBER 8, 2017

More specifically, the different channels, source/medium, referrals, AdWords, SEO and social. Native Data Onboarding Integration: Data onboarding integrations with AdWords, AdSense, Search Console, and DoubleClick AdExchange. Acquisition Report : The Acquisition Report provides you with insights into your site’s traffic sources.

Marketing Analytics Tools 55

Marketing Analytics Tools Analytics Multi-Touch Attribution Google 55

Biznology

OCTOBER 28, 2014

Google AdWords. Google AdWords (MCC). Google Doubleclick for Publishers. LinkedIn Company. Eventbrite. Facebook Pages. FreshBooks. GetResponse. Google AdSense. Google Alerts. Google Analytics. Google Analytics (Real Time). Google Calendar. Google Spreadsheets. Google Trends. Google Webmasters. Google+ Search. GoToWebinar.

Adsense 80

Adsense RSS Adwords Doubleclick 80

Oktopost

APRIL 22, 2019

digital companies now have a veritable plethora of viable and effective marketing channels available for lead generation. It’s a great choice for companies pursuing leads outside of strictly the web and social media. Attribution. It’s hard to deny that it is the biggest marketing concern in 2019. Especially, for lead generation.

Marketing Attribution 101

Marketing Attribution Enterprise Management Work Management Marketing Management 101

readwrite

FEBRUARY 22, 2010

And Google knows how to leverage this type of information with services like Google AdWords, AdSense, and DoubleClick Ad Exchange but now it’s moving into what it’s calling “the next generation of ad serving” – a simplified, streamlined ad server.

Doubleclick 40

Doubleclick Paid Search Agency Ads Adsense 40

Biznology

DECEMBER 16, 2011

When you look at Google’s opportunities for data gathering—search, Gmail, Google Analytics, DoubleClick display ads, AdSense and AdWords, Android phones, Google+, Google Wallet, Google Maps and Google apps—the search giant holds a remarkably clear picture of customer activity. No one company can maintain dominance forever.

Search Marketing 80

Search Marketing Doubleclick Planning Adsense 80

NuSpark Consulting

MARCH 9, 2013

Programs like Doubleclick can help this task if you’re buying multiple ad networks or DSPs, but you need to manually tag links for more granular referral link analysis. Related Posts: How To Develop Keyword Lists for Adwords and Pay-Per-Click Campaigns Analytics & Measurement Website Design Optimization.

Marketing Analytics Tools 100

Marketing Analytics Tools Paid Content Lead Generation Analytics 100

Hubspot

JULY 10, 2019

DoubleClick Ad Tracking. If you've ever noticed an ad for a product you viewed weeks ago following you around on the internet, it's likely the result of DoubleClick ad tracking. Google offers advertisers a number of different ad tracking options when they create campaigns on the platform -- most of which rely on the use of cookies.

Doubleclick 51

Doubleclick Paid Search Agency Ads Adsense 51

KoMarketing Associates

DECEMBER 20, 2018

As a marketer, you understand that consumer behavior is always shifting and your company must be able to pivot based on such changes. Google AdWords became Googles Ads, while DoubleClick and Google Analytics 360 became a single brand called Google Marketing Platform. From Andrea Cruz. Google gave a lot to talk about during 2018.

Paid Content 121

Paid Content Top of Funnel Doubleclick Ideal Customer Profiles 121

Hubspot

JULY 10, 2018

Last month, Google let the world know that big changes were coming to its famed AdWords. Those changes would come in the form of a major rebrand -- and what was once AdWords is now a suite of three separate brands: Google Ads, Google Marketing Platform, and Google Ad Manager. Source: Google. Looking Ahead.

Google 71

Google Doubleclick Adwords Paid Search Agency 71

Hubspot

SEPTEMBER 12, 2016

The banner ad concept blew up as a way for websites to keep their content ungated and free for users, and it wasn't long before other companies -- such as Time Inc. Now, companies could place ads where their target demographics were more likely to see them. 1995: Display ads become increasingly targeted.

Paid Content 28

Paid Content Advertising Agencies Paid Search Agency Advertisements 28

The Lead Agency

MARCH 15, 2018

To build any relationship with a potential customer requires trust in the company and product. Blockchain may be able to give users greater control over their own personal information, and also make it possible for companies to be more transparent in their operations, hopefully leading to greater trust between brands and stakeholders.

Advertising Agencies 89

Advertising Agencies Advertisements Advertising Paid Search Agency 89

Buzz Marketing for Technology

JULY 24, 2008

Big Companies are Getting E-mail Now. In fact, earlier this week, CBS MarketWatch had a story which started this way: Even though the market expects poor results from newspaper companies, the actual results can come as a shock. Big Companies are Getting E-mail Now. But then again, neither was Google until it invented AdWords.

Case Studies 100

Case Studies Emarketing Advertising Agencies Conference 100

Webbiquity

SEPTEMBER 8, 2010

What percentage of Fortune 100 companies are on Twitter? How do B2B social media marketing practices differ from B2C companies? Senior marketing execs see their companies moving to social media in 2010 by The Viral Garden. 80% of companies are using LinkedIn as their primary tool to find employees. goes to Facebook.

Paid Content 100

Paid Content Social Media Stats Paid Search Agency 100