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The Marketing Blender
FEBRUARY 27, 2024
Rethinking Trade Shows for Your B2B Manufacturing Marketing Strategy Trade shows have been the cornerstone of a traditional B2B manufacturing marketing strategy, prized for their networking and deal-making potential. Yet, their steep costs and modest ROI present clear downsides. Take Bison IP as an example.
The Point
JANUARY 24, 2017
Even in this digital age, trade shows are still a core part of many B2B marketers’ 2017 demand generation plans. Generating maximum return from that investment, however, requires careful planning, and close attention to both pre-show and post-show communications strategy.
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Anyword
OCTOBER 4, 2021
Start with blogs. You probably already tell your clients about how blogs are beneficial. However, the most common issue that agencies face when starting with blogging is determining what they want to focus on and how to get started. Blogging is about helping your clients in solving their problems. Google AdWords.
KoMarketing Associates
APRIL 27, 2017
AdWords Customer Match. These options allow you to add additional tactics and segmentation to your marketing initiatives in AdWords. Early-bird registrations or discounts to events, webinars, or other industry specific trade shows. LinkedIn Account Targeting. Twitter Tailored Audiences.
The Effective Marketer
AUGUST 23, 2010
The Effective Marketer Effectiveness is a discipline and it can be learned Home About the Effective Marketer Books Speaking The Ghost Blogging Debate Done Right If there is a discussion that will never die is the Ghost Blogging debate. Blog at WordPress.com. Schaefer , another excellent blogger and marketer.
Webbiquity
MARCH 19, 2019
So early on, we exhibited at trade shows that people from big companies were attending. Now, this was back when Google AdWords was pretty new. Most of our early sales came from trade shows, but my very first Google ad probably paid for every Google ad our company ever ran. And we had a pretty compelling story.
KoMarketing Associates
FEBRUARY 24, 2015
Trade Show Appointments. To gain visibility in Google Product Listings (IE, Google Shopping results) however, you need to connect your Merchant Center to Google AdWords, and pay (per click) for visibility in shopping results. Leverage LinkedIn Relationships. Those tactics in summary: YouTube Integration.
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