Webbiquity
SEPTEMBER 5, 2017
That’s why the best digital marketers supplement SEO tactics with targeted PPC to yield top results. SEO and PPC Work Best Together — Here’s Why. PPC management efforts, in contrast, can yield results almost immediately—but are costly in the long term. They will inevitably cut into the click-through rates of top-ranking pages.
Webbiquity
JANUARY 10, 2010
Which AdWords reports are the most critical, and how you can take full advantage of the information they provide? How is AdWords Quality Score calculated, and how can you improve that score in your campaigns? How can you calculate the potential advertising value of AdWords before making a costly investment?
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Webbiquity
APRIL 7, 2010
While more than 80% of companies now use paid search in some form (primarily AdWords), many of these programs are under-optimized and not delivering the results they could be. Does PPC advertising help with branding? Back to the PPC Classroom | A Disciplined Approach To Managing A Client Relationship by PPC News & Opinion.
Webbiquity
JANUARY 2, 2013
Blogging generally gets the largest share of inbound marketing budgets, followed by social media, SEO (if calculated separately from blogging) and PPC advertising. Think AdWords isn’t important? More than 10% of companies report they will not take any action to respond to a damaging article or social media post.
Webbiquity
FEBRUARY 18, 2010
Optimization—the greatest results for the lowest cost—is the goal of every AdWords campaign manager. What are two of the simplest ways to optimize AdWords campaigns? Google is constantly changing and upgrading its AdWords tools; which recent enhancements are most important to understand and take advantage of?
Webbiquity
SEPTEMBER 12, 2017
A couple of years ago, Moz and BuzzSumo got together to analyze the shares and links for one million articles to determine what factors impact sharing. The key to creating list articles that get shared is going beyond what’s already been said and finding a way to provide some value. Create content that’s easy to digest.
Webbiquity
FEBRUARY 18, 2015
While Universal Analytics is no longer quite “new,” this article from Brandt Dainow is still a worthwhile read. ” 3 Ways Merging Google AdWords & Analytics Can Improve PPC Results by Search Engine Watch. Advertisers can use this information, for example, to build personas or optimize targeting in AdWords.”
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