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Understanding Where Your Traffic is Coming From with UTM Tracking Codes

DAGMAR Marketing

In a perfect world, you would simply log in to your Google Analytics account and all of the information you need would be automatically available to you—but we don’t live in that ideal marketing world. When someone clicks on a URL with a proper UTM string, this event is recorded in your Analytics account.

Traffic 97
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17 Ways to Promote Your White Paper for Lead Generation

NuSpark Consulting

Store your white paper on a separate page of your site, as shown on the right, with an SEO-friendly URL, title, and Meta description. You might want to add a banner at the top of the page or put it in a sidebar to attract more attention. Newsletter. Have people link to it as a PDF. Link to your white paper on your home page.

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24 Favorite Inbound Marketing & Digital Media Buying Tools That Don’t Include Google

NuSpark Consulting

Tools that Cover Search Marketing, SEO, Social Media, Conversion Rate, and Content. When I am not involved with business development, speaking, and my own social media marketing, I am usually on the computer with some sort of advertising, SEO, social media, or conversion optimization tool. calculators, and pencil erasers. Paid Search.

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5 Free B2B Marketing Tools

Adobe Experience Cloud Blog

Google Analytics Annotations allow marketers to flag certain events, such as a sudden spike in traffic. Google Analytics. With Analytics, gauge the effectiveness of individual web pages or blog posts based on bounce rate, page views or visits. Google, newsletter), campaign medium (i.e., Google AdWords.

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Tips to Set Up Winning Split URL Tests (and Some Common Mistakes to Avoid)

Convert

Perhaps, you believe that including a promotion banner will boost conversion rates, or maybe you believe that presenting shipping fees to all of your visitors will increase engagement. Let’s say you use Google Adwords or any other system that passes variables to your site, and you want to keep that. Wrap Analytics Tracking Code.

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A Lead Generation Plan Begins With Content Marketing Strategy

NuSpark Consulting

This goal focuses on SEO with the objective to bring more people to your site. Our content plan will include techniques that make your content contribute to your SEO as well as lead generation and nurturing objectives. The major tasks of our SEO plan are: Keyword Research. SEO Maintenance. Increased leads.

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A Lead Generation Plan Begins With Content Marketing Strategy

NuSpark Consulting

This goal focuses on SEO with the objective to bring more people to your site. Our content plan will include techniques that make your content contribute to your SEO as well as lead generation and nurturing objectives. The major tasks of our SEO plan are: Keyword Research. SEO Maintenance. Increased leads.