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Only B2B - Untitled Article

Only B2B

Another way of increasing click-throughs in using personal subject lines. After receiving a few “ shop now ” emails, I would not open their newsletter because I know I don’t want to buy anything right now. The famous Wall Street advertorial used storytelling and sold $2 billion worth of subscriptions and ran from 1975-2003.

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What Is Earned Media?

ClearVoice

Earned media also results in content that can be used for your website, social media, newsletters and beyond. Earned media is when a writer, producer, journalist or another influential person discusses a product, individual or company through their preferred media. Bottom line? What is earned media?

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Financial Services Can Earn Trust by Modeling Content After Customer Narratives

Content Standard

You don’t get the impression when entering Ally’s blog that you’re going to run into advertorial content that seems to always end on a note about the bank’s competitive CD rates or promotions for opening a savings account. For more stories like this, subscribe to the Content Standard newsletter.

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Change or Die | Fast Company

Buzz Marketing for Technology

But severe heart disease is among the most serious of personal crises, and it doesnt motivate -- at least not nearly enough. Newsletters / RSS Feed. Newsletter Subscriptions. Advertorials: Act Fast. The conventional wisdom says that crisis is a powerful motivator for change. What works? Learn More. Find People.

Companies 100
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ClickInsights: How B2B marketers should forge customer relationships by providing compelling content?

Ambal's Amusings

You fine tune and target your conversations so that they hit home with the right person at the right time. is a former psychologist and journalist who has been working in online content marketing for the last 10 years helping professionals use e-newsletters and blogs to grow business.

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3 Ways You Can Leverage Content Marketing in Your Sales Automation

Scoop.it

The roots of content marketing have been around since before the Internet – with what is now called the “advertorial.” Content marketing as it is typically used today is the Internet version of the advertorial. You can build templates that pull in the latest few tweets and send them out as a newsletter.

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Can Small and Midsize Business Owners Pursue Content Marketing?

ClearVoice

For instance, with paid ads, a person sees the ad once and only once. Advertorials or native content. Digital newsletters. Printed newsletters or magazines. It has big returns for little investment: It’s cheaper than advertising and works better. It also has lifetime value, unlike other forms of advertising.