KoMarketing Associates
DECEMBER 16, 2014
Earlier this month, MarketingSherpa’s chart of the week covered survey results on the types of content sources B2B marketers trust most, as they pertained to the quality of the source publishing third-party contributed content. Articles found in printed publications ranked higher in perceived quality than those generated online.
BenchmarkONE
MAY 8, 2019
This article shares tips for moving prospects through the sales funnel using content marketing. Defining your content marketing goals is the first step toward guiding website visitors along the customer journey. For example, Shopify includes a CTA at the bottom of its blog articles, encouraging readers to sign up for marketing tips.
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KoMarketing Associates
JULY 1, 2014
What About Advertorials? What Is Google’s Thinking About Links From Article Marketing, Widgets, etc? Advertorials (IMPORTANT). What are Advertorials? What Is Google’s Thinking About Links From Article Marketing, Widgets, etc? Will Backlinks Lose Their Importance in Ranking? What is a “Paid Link”?
KoMarketing Associates
FEBRUARY 9, 2016
Video content in particular is an increasingly compelling tactic for business marketers to deploy throughout the funnel, with numbers to support its use. Marketers are seeing positive results when they include video in the marketing mix. Why is it a good idea to incorporate video into your B2B marketing? Case Study.
Writing on the Web
JULY 12, 2010
I’m repeating myself because it’s so crucial to your online marketing efforts. Don’t like the way hard-selling marketers format long sales letters. Landing Pages: Where to Publish Your Advertorial. Designed to persuade a defined group of readers. To take one specific action.
Online Marketing Institute
JUNE 15, 2009
Online Marketing Blog TopRank’s internet marketing blog on the intersection of digital PR, social and search engine marketing. That’s great, but what does it have to do with search marketing? Pitching bloggers and print journalists are somewhat similar, but in the end, they can be very different things.
Writing on the Web
AUGUST 2, 2011
Don’t like the way hard-sell marketers format long sales letters. Related posts: Content Marketing Results: Landing Pages Rule. Landing Pages: Where to Publish Your Advertorial. Here are the common problems I hear from my clients: Not sure how to write content that persuades, especially when selling is involved.
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