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Can Focusing on Content Marketing Help the ASJA Survive?

Contently

Appropriately, the story ran in the latest issue of ASJA Magazine—the organization’s print publication that was upgraded during his watch. It was founded as the New York-centric Society of Magazine Writers in 1948. The company provides resources and support that Owens said they couldn’t provide themselves.

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A Lesson from Demand Media: Embrace Your Commodity Content

B2B Memes

B2B magazines probably have a higher percentage of commodity content than other types of publications. Such content takes many forms, including parboiled press releases, buyers guide listings, rewritten product sheets, and even the dreaded advertorial. I’m not talking here about using traditional freelancing resources.

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Four Reasons to Keep Branding During a Recession

WebMarketCentral

Shifting resources to social network interaction is smart, and likely would have occurred to some extent even without a recession. So, if "everybody's doing it"—shifting resources from branding to direct marketing—why should your company buck the tide? They are highly measurable and meet the need for instant gratification.

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ClickInsights: How B2B marketers should forge customer relationships by providing compelling content?

Ambal's Amusings

We also ask for their suggestions on recommended reading resources to keep abreast with latest trends in their industry. Recommended Resources from B2B Marketing Experts. Be a resource. Give them resources to help them understand the changes. Please focus on prospect presale engagement" Read on to get their insights.

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Can Small and Midsize Business Owners Pursue Content Marketing?

ClearVoice

Attainable: The goal isn’t too easy or too complex — based on your resources within your small business, it’s achievable. As a small business owner, your market research resources may be limited, but you can keep it simple by doing existing customer surveys and even interviews. Advertorials or native content.

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What Is Content Syndication: Everything You Need to Know and How to Do It

Scoop.it

Content collaboration refers to a strategy in which two or more organizations work together on content and then pool their promotional resources, effectively sharing their audience or customer base. Content collaboration.

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19 New Featured Sources on the B2B Marketing Zone

Webbiquity

Writing on the Web ( Ning Advertorial Business Blogging Online Marketing Linkedin Landing Page ). Marketing Finger ( Resources Studies Social Media Consulting ). B2B Memes ( Advertorial Ethics Publisher Magazine Intent Advertising Media Article ). Content’s Evil Twin: Advertorial , Wednesday, July 14, 2010.