Hubspot

AUGUST 13, 2014

The graphic and explanations below detail some of the best paid and earned media tactics for promoting content. Media Relations. This is a tried-and-true stalwart of public relations (PR), but it doesn’t have to be all about pitching brand, product, and service stories to journalists and editors. Influencer Outreach.

Paid Content 28

Paid Content Promotion Advertorials Advertising Agencies 28

Contently

JULY 22, 2016

The first candidate came from a more traditional PR background. ” A focus on owned media. Facebook Instant Articles, Medium, LinkedIn, Instagram, and Google Posts all offer tempting solutions for brands and publishers that want to scale their audience quickly. Cisco, however, remains devoted to owned media.

Content Marketing 60

Content Marketing Work Management Marketing Management Advertising Agencies 60

Contently

JULY 22, 2016

The first candidate came from a more traditional PR background. ” A focus on owned media. Facebook Instant Articles, Medium, LinkedIn, Instagram, and Google Posts all offer tempting solutions for brands and publishers that want to scale their audience quickly. Cisco, however, remains devoted to owned media.

Content Marketing 60

Content Marketing Work Management Marketing Management Advertising Agencies 60

Biznology

JUNE 26, 2012

My definition of blogger outreach has always been about acquiring earned media coverage from bloggers and online influencers. My definition–and my assumption–has always been that blogger outreach is public relations and not paid media. I am an “earned media” social media marketer.

Blogger 80

Blogger Outreach PR Media 80

Online Marketing Institute

JUNE 15, 2009

Online Marketing Blog TopRank’s internet marketing blog on the intersection of digital PR, social and search engine marketing. For example, we get pitches from PR firms about major brands running new viral or social media campaigns. This is true with regular media relations, so why do it with bloggers?

Online Marketing 40

Online Marketing Blogger PR Digital Asset Management 40

Webbiquity

JULY 26, 2010

It provides b2b marketers, trade industry journalists, analysts and other subscribers with a single subscription point for all of the best thought leadership content in b2b marketing and PR. SazBean ( Social Network Analytics Measurement Social Media ). B2B Social Media: Why Do Business Professionals Use Social Media?

B2B Thought Leadership 100

B2B Thought Leadership B2B Marketing Advertorials Thought Leadership 100

Biznology

OCTOBER 18, 2016

My Personal Digital PR Philosophy. Explore the long tail (there are millions of people blogging, sharing, and posting online – and PR tends to pile on the same 100 “influentials.”) “We want you to take 50 million of us as seriously as you take one reporter from The Wall Street Journal ” (#83 of the 95 theses from The Cluetrain Manifesto ).

Class 80

Class Long Tail Marketing Blogger Media 80

Biznology

AUGUST 16, 2016

Last night I had the honor of dusting off my trusty old long tail earned media blogger outreach deck and updating it for the new world of earned media influencer marketing for the lovely Brigitte Winter and her Georgetown School of Continuing Studies students. My Personal Digital PR Philosophy. Always start with Google.

Long Tail Marketing 80

Long Tail Marketing Blogger Marketing Analytics Tools Planning 80

QuanticMind

MAY 30, 2023

But the first few years, I was combing through all of these different news sources every day, everything from the daily newsletters from the trades, Twitter, LinkedIn, Google Alerts. Then I remembered this kind of old thing called RSS that I sort of mentally wrote it off when Google Reader died. This part is a bit harder to explain.

Paid Content 52

Paid Content Marketing AI Work Management Paid Search Agency 52

Biznology

MAY 27, 2014

Long Story Short: Similar to “advertorials,” native advertising is designed to be entertaining enough in its own right to compel visitors to consume, be influenced by, and even share the content, be it videos, images, articles, or music, based only on the targeted and contextual appeal that holds on its own. The Native Matrix.

Paid Content 80

Paid Content Advertising Agencies Paid Search Agency Advertisements 80

Online Marketing Institute

MARCH 24, 2011

Mashable | The Social Media Guide Viral Topics Twitter YouTube Facebook iPhone Google Video About Mashable Company About Us Advertise Submit News Contact Us Announcements Resources Guidebooks Lists How To Trending Mashable Awards Subscriptions Partners W3 EDGE Rackspace Concentric Sky Dynect DNS Intridea Welcome to Mashable!

Business Blogging 40

Business Blogging Tips Business Classified Ads 40

Marketing Craftmanship

DECEMBER 11, 2014

The historical roots of journalism, now encompassing all mass media, were nurtured by its role as The Fourth Estate ; the independent public watchdog that keeps in check the three major democratic “estates” of power (in Britain the houses of Parliament, in America the three branches of government).

Advertorials 100

Advertorials Pricing Price Brand Identity 100