Contently

JULY 10, 2019

What I do hope to explain, though, is how we need to consider the different types of digital PR when crafting marketing strategies. However, relying solely on this PR strategy means overlooking significant opportunities to get your brand name out there. The effect of that one piece of content can even be reflected in Google search.

Storytelling 155

Storytelling PR Marketing & Strategy Press 155

Convince & Convert

MAY 16, 2013

I’d like to let you in on a secret that most PR pros don’t think of: . It’s completely under-appreciated as a PR tool. After all, when you do things that other PR pros don’t think of doing, or don’t know to do, it puts you that much further ahead of the game, right? Use Google’s “Search News” and “Blog Search” Features.

PR 149

PR Google Press Public Relations 149

ClearVoice

APRIL 15, 2021

What is earned media? Earned media is when a member of the media discusses a product, individual or company through their preferred media. It is earned because the media professional featured them on their own accord, without payment. What is earned media? Bottom line?

Paid Content 119

Paid Content Media PR Paid Search Agency 119

Biznology

MARCH 14, 2017

Personally, I feel like PR people might be happy when Twitter finally gives up its ghost or falls into disuse. PR agencies are already doing an amazing job engaging on Instagram and Facebook — but I would focus my energy on Snapchat and YouTube stars as well. The transition has already begun. Don’t let that happen.

PR 163

PR Twitter Public Relations Youtube 163

Webbiquity

AUGUST 1, 2023

Social Media Profiles and Activity Depending on the nature of the site, its target market, and overall strategy, either create new social media profiles linked to the site, or at least announce the site from existing social media accounts. Fresh Content Google loves fresh content.

Paid Content 243

Paid Content Aggregage Marketing Websites Paid Search Agency 243

SmartBug Media

MARCH 23, 2023

As a leading provider of digital marketing solutions, SmartBug Media has done it again! In the past 14 years, we've expanded our services beyond inbound marketing to include e-commerce marketing, content creation, SEO, PR, social media management, and more.

Hubspot 98

Hubspot Enterprise Management Work Management Advertising Agencies 98

Biznology

JUNE 13, 2017

I’m always asked about analytics and metrics when it comes to my earned media micro-influencer marketing campaigns, the campaigns that Dan Krueger and I produce for our clients at Gerr.is Done right, both social media engagement and influencer outreach are personal, person-to-person. every day. Done right, it’s old school.

Social Media 179

Social Media Storytelling Social Marketing Work Management 179

Convince & Convert

AUGUST 18, 2010

But, under pressure from digital and advertising agencies each looking to be the driver of the social media express, PR firms are sometimes turning over inquisitional rocks that do not portray them as strategic caretakers of brands’ social presences. What’s the hot new trend in social media that we can bring to our clients?

PR 160

PR Social Media Paid Content Media 160

Onalytica B2B

JULY 8, 2015

Things truly changed when social media appeared in the early 2000’s (remember Friendster?). Twitter, Facebook, Instagram, Google +, Tumblr, the list is truly endless in 2015. With this social media explosion comes the increase in social media influencers. PR: Top 100 Influencers & Brands Click To Tweet.

PR 100

PR PageRank Brand Identity Branding 100

Webbiquity

DECEMBER 6, 2010

Social media and PR would seem to be natural allies. So why do corporate PR and social media efforts so often appear disconnected and out of sync? To be sure, some agencies and companies get it, and do an effective job integrating social media and PR efforts. Since many (most?)

PR 100

PR Social Media Media Blogger 100

Webbiquity

MARCH 13, 2019

He actually said to me, “No one searches at Google for a recruiting firm.” The nice thing about SEO, blogging and social media marketing, is that the results are cumulative and compounding. Social Media Marketing (SMM) Supports SEO Efforts , especially Off Page SEO or Link Building. Unfortunately, “Leads.

Social Media 204

Social Media Search Marketing Social Marketing Optimization 204

Brandpoint

JUNE 9, 2021

Now having created MAT Releases for clients for more than 14 years, I’ve seen them evolve to become a more powerful controlled media tactic than ever before. But just as newspapers and the PR industry have changed over the last few decades, the MAT release has changed, too. Be a sleuth. Light branding is best.

Media 122

Media PR Paid Search Agency Distribution 122

Marketing Craftmanship

JANUARY 5, 2012

For many of the 65,000 companies it currently covers, Glassdoor.com can be a PR nightmare waiting to happen. Unfortunately, some companies assign this role to their PR department, whose staff members pose as anonymous employees, pumping out false praise and motivating detractors to post additional rants.

PR 100

PR Social Media Tools Media 100

Sprout Social

JANUARY 3, 2023

More than ever, companies need to bleed every ounce of impact out of their social media. To stretch social media’s impact in your organization, set up a continuous feedback loop to collect and analyze data from your customers and stakeholders. A successful social media strategy is rooted in collaboration.

Social Media 121

Social Media Work Management Marketing Management Media 121

Sprout Social

SEPTEMBER 2, 2022

Between algorithm shifts and the rise of new platforms, the only constant in the world of social media is change. And continuing your social media training is the best way for you, and your team, to achieve a quick knowledge and credentials boost. Org-wide social media marketing training. Level: Beginner – intermediate.

Social Media 117

Social Media Training Course Resources 117

Content Marketing Institute

JUNE 12, 2018

If you want to be taken seriously as a content marketer, stop acting like a member of the PR team. If you want to show that content marketing is a distinct contributor to business results, stop using only PR metrics. Your #contentmarketing dies a little each time you only use PR-centered metrics, says @AnnGynn. That’s reach.

PR 105

PR Content Marketing Personalization Marketing Analytics Tools 105

Hubspot

AUGUST 29, 2019

One of my first jobs out of college was working as an entry-level PR associate. If you work in PR, you don't need me to tell you it's a hard field to get started in. We've put together a list of some of our favorite PR blogs (in no particular order) for you to get started. 7 Business Writing Sins PR Pros Commit Regularly.

PR 75

PR Paid Content Public Relations Paid Search Agency 75

Biznology

APRIL 5, 2016

When I pitch my influencer marketing services these days on behalf of my digital agency Gerris , I find that I am not competing against humans at other agencies, I am fighting it out with Google AdWords , Facebook Ads , Twitter Ads, Bing Ads and even Pinterest Ads. Much along those lines, earned media is still the best policy.

Advertising Agencies 80

Advertising Agencies PR Outreach Advertisements 80

Full Circle Insights

APRIL 5, 2022

The latest Digital Source Tracker release allows B2B marketers to compare Microsoft Advertising (Bing Ads) and Google Ads costs, complementing current Full Circle funnel metrics and attribution reporting. Microsoft Advertising is the second-most-popular advertising network after Google Ads. Media Contact: Jacquelyn Brazzale.

Full Circle Insights 98

Full Circle Insights Paid Search Agency Multi-Touch Attribution Advertising Agencies 98

Martech

APRIL 18, 2024

Understanding key events in GA4 On March 21, I got an email from a former student who said he’d logged into Google Analytics 4 (GA4) that morning and saw, “Analytics conversions have been renamed key events.” Key events are created and reported like previous conversions in Google Analytics.” And is there anything I need to be doing?”

Merchandising 104

Merchandising Marketing Analytics Tools Conversion Lead Ranking 104

Sword and the Script | B2B

APRIL 23, 2024

Yet a new study by Bain and Google brings something new to the conversation. Sword and the Script Media can help with B2B marketing, PR and social media. The two organizations teamed up to survey “sales and marketing executives at about 1,100 US software and cloud hosting companies.”

Marketing Automation Services 73

Marketing Automation Services Budget Programs Marketing Budget Peer-to-peer 73

Marketing Insider Group

FEBRUARY 11, 2021

Growing Social Media. 2020 proved that anything can happen in the social media world, as Tiktok blew up seemingly overnight and carried with it anyone who was prepared for its rise. Watching out for social media trends in 2021 will be a huge factor in marketing success in the coming months.

Marketing AI 363

Marketing AI Trends Paid Search Agency Transparency 363

Biznology

MAY 2, 2017

It used to be thousands of dollars-per-post, but now brands and agencies are signing partner contracts with digital, social media , and online influencers. And then there’s earned media marketing. The good old fashioned PR pitch to the good old-fashioned, scruffy, died-in-the-wool, bourbon soused, reporter. It’s not.

Advertising Agencies 196

Advertising Agencies Paid Search Agency Media Long Tail Marketing 196

Hubspot

MAY 11, 2018

On the promotional side of PR, professionals help businesses or individuals develop a positive reputation with the public through various unpaid or earned forms of communication, like placements in traditional media, social media, and blogs. Here are some roles you can pursue on the promotional side of PR: Content Creation.

Public Relations 74

Public Relations PR Press Conference 74

Martech

DECEMBER 19, 2023

marketing company Cox Media Group (CMG) has reportedly admitted to monitoring conversations for targeted advertising. That said, Apple and Google have both ended the practice of listening to recordings made by these devices. It is difficult to imagine a scenario where this doesn’t become a PR disaster. Leading U.S.

Paid Search Agency 111

Paid Search Agency Advertising Agencies Conversion Ads 111

Moz

JULY 26, 2020

There are so many benefits to this combination of content marketing and digital PR, and I’ll walk through what you can realistically expect, and feature examples and data from our experience working with Porch.com. All secured media coverage is a win in this way, but it’s a significant element that’s often overlooked.

PR 71

PR Content Marketing Case Studies Content 71

Convince & Convert

OCTOBER 29, 2014

Google Trends can help answer those questions. Google Trends will tell you what gets searched the most and whether it’s growing, flatlined, or declining. Type them into the Google Trends search bar. Or pulling out further, should your agency be thinking about growing in marketing, advertising, PR, sales, or social media?

Trends 150

Trends Google Advertising Agencies Paid Search Agency 150

Webbiquity

MARCH 12, 2012

What is the distinction between “traditional” public relations (PR) and online / interactive / social PR? One part of the confusion stems from the fact that in PR, as in many other crafts, the tools change and advance but the fundamental skills required remain the same.

PR 100

PR Blogger Tips Best Practices 100

Outgrow

DECEMBER 20, 2022

Obtaining the right media coverage to help boost your small business. PR credibility vs social media credibility. Organic ways of gaining media coverage. Mickie’s press releases have led to the publication of pieces in the Wall Street Journal, CNN, Bloomberg, and numerous other esteemed media outlets.

PR 52

PR Marketing & Strategy Paid Search Agency Marketing Strategy 52

Sprout Social

APRIL 12, 2022

We’re sharing statistics on the intersection of social media and PR from Sprout Social’s State of Social Media Investment Report , along with other industry facts from top sources like Edelman. Here’s what you can expect from the PR landscape in 2022 and beyond. Public relations through a new lens.

Public Relations 107

Public Relations Stats Work Management PR 107

Biznology

JULY 10, 2013

Have you spent all this time and money building the perfect social media and content marketing campaign and now feel all dressed up with nowhere to go? In this free 30-minute Biznology® webinar, Chris talks about earned media marketing: how to get off your duff and get out there online. Did you build it and no one came?

Blogger 80

Blogger Outreach PR Public Relations 80

Webbiquity

JANUARY 12, 2011

Social media marketing, online PR and SEO are three tactics that are all powerful on their own, but have far more impact when used in a coordinated, synergistic manner. How can you amplify and extend new releases through social media? Which online tools are most helpful for PR pros? Interactive PR Guides, Tips and Tools.

PR 100

PR Tools Tips Blogger 100

B2B Digital Marketer

AUGUST 12, 2021

With so many people focusing on new media and social media, should you even think about PR and press releases? Yet, there’s a general perception that PR and press releases are antiquated, that it no longer applies in today’s world of digital media. It’s actually still relevant in today’s age of social media.

Press 52

Press Social Media Relevance Media 52

Brandpoint

NOVEMBER 2, 2022

You can’t click on a link, open an email or turn on your iPad without knowing the world is in turmoil, and the PR industry is evolving to reflect this. I’m thinking about the culture in America and the media cycle that prefers a serious stance from a brand, rather than something like a frivolous America’s Ugliest Bathroom campaign.

Brand Identity 62

Brand Identity Branding Media Business 62

Top Rank Marketing

OCTOBER 6, 2023

Insider Intelligence The Public’s Perception of the Advertising and PR Industry Remains Poor New Gallup data has shown that the advertising and public relations (PR) sectors have hit a new low when it comes to public perception, with 19 percent of U.S. antitrust case trial against Google. million users and some 1.8

B2B Marketing 89

B2B Marketing Social Marketing Planning B2B 89

Sprout Social

MAY 24, 2022

Achieving a balance between paid, owned and earned media strategies is an ever-evolving skill. Most communications professionals would say we’re in the midst of a major shift in media mix effectiveness. Now, social strategies apply to more than just owned media. Defining paid, owned and earned media. What is paid media?

Paid Content 97

Paid Content Paid Search Agency Media Paid Social Agency 97

Walker Sands

SEPTEMBER 16, 2022

This week, we were honored to have our work recognized at the PRSA Puget Sound Summit Awards , where our Seattle team took home two wins for our PR programs with LevelTen Energy and Visier. Here’s a recap of the award-winning work: S hining a Spotlight on Big Tech’s Investment in Renewable Energy With Expert PR.

Public Relations 98

Public Relations Thought Leadership PR Outreach 98