ClearVoice

APRIL 15, 2021

Wh en a brand or a professional wants to build their SEO footprint, their industry expertise, or they seek a little bit of fame and virility, they may hire a public relations professional. Often, earned media is credited to public relations experts who ensure their clients are top of mind for industry influencers. .

Paid Content 119

Paid Content Media PR Paid Search Agency 119

BDB

APRIL 30, 2024

For example, if you’re drafting an article for a food technology publication that will mostly be read by technical specialists, your language should be tailored towards them – for example highlighting your innovative factories and processes. If you want to advertise your services, paid advertorial is the way to go.

PR 26

PR Media Trade Show Advertorials 26

ClearVoice

APRIL 23, 2021

Off-page optimization uses branding, marketing, public relations, advertorial, and other tactics to market a brand in the hopes of leading to sales and attracting consumer attention. Read more about it along with an example of how Neutrogena got it right. What is off-page optimization? Add some marketing and PR.

Optimization 52

Optimization Lead Scoring Lead Ranking SERP 52

KoMarketing Associates

FEBRUARY 9, 2016

Categories of B2B video, with examples: Branding and Corporate Awareness. One of my favorite brand-centered videos is the example below from DEWALT. Public Relations and Special Features. They provide the context of an advertorial with the authenticity of a product review and rating. Walker Mowers: How to Mow.

Video Marketing 120

Video Marketing B2B Marketing Planning B2B 120

Hubspot

AUGUST 13, 2014

For example, a bee keeper just getting started with inbound marketing might see results faster than a new marketing agency, since marketing as an industry is highly saturated with content. Media Relations. if it’s prudent to the audience of the publication. Advertorials (Sponsored Content). Bylined Articles.

Paid Content 28

Paid Content Promotion Advertorials Advertising Agencies 28

Online Marketing Institute

JUNE 15, 2009

For example, we get pitches from PR firms about major brands running new viral or social media campaigns. This is true with regular media relations, so why do it with bloggers? For example, a list of competitors that run blogs in your client’s industry. That’s great, but what does it have to do with search marketing?

Online Marketing 40

Online Marketing Blogger PR Digital Asset Management 40

Brandpoint

JANUARY 19, 2024

MAT release, matte release, syndicated content, advertorial — however you spell or say it, this PR tool is meeting the needs of the shifting landscape of America’s newspapers and media outlets. The MAT release is defined as a branded, consumer-facing article that is distributed to a network of print and online news publishers.

Advertising Agencies 62

Advertising Agencies Paid Search Agency Distribution PR 62