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The Dark Future of Native Advertising

Digital B2B Marketing

Many visitors aren’t bouncing because of a sponsored content, advertorial or marketing disclaimer. EMC’s RSA Security Conference is one of the largest security conferences and draws an audience well beyond EMC’s client and partner base. valuable) information in a space many might see as boring.

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Can Focusing on Content Marketing Help the ASJA Survive?

Contently

I chaired the Program Committee in New York, contributed a chapter to The ASJA Guide to Freelance Writing , spoke at the 2016 ASJA Conference and co-moderated a panel, and have been asked to run a Special Interest Group Forum for members this summer. And in 2015, ASJA had a regional conference in Washington, D.C.

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Why Cisco Is Hiring Over 200 Content Marketers

Contently

Washer is one of the funniest people on the marketing conference circuit, using his talents to make hilarious videos for Cisco. Neal said the company’s content mix will be “80 percent editorial to 20 percent ‘advertorial'” that’s clearly differentiated. “Editorial integrity is key.”

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Why Cisco Hired Over 200 Content Marketers

Contently

Washer is one of the funniest people on the marketing conference circuit, using his talents to make hilarious videos for Cisco. Neal said the company’s content mix will be “80 percent editorial to 20 percent ‘advertorial'” that’s clearly differentiated. “Editorial integrity is key.”

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Phony Testimonials and Dumb Social Proof

Writing on the Web

They are notorious for having testimonials from all their friends, you know, those ’same old faces’ you see at all the Internet marketing conferences and product launches. Advertorials: Step 7- Provide Proof. A perfect example can be seen on Internet marketing gurus sites. They promote each other.

Ning 100
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Change or Die | Fast Company

Buzz Marketing for Technology

This revelation unnerved many people in the audience last November at IBMs "Global Innovation Outlook" conference. Advertorials: Act Fast. Here are the odds, the scientifically studied odds: nine to one. Thats nine to one against you. How do you like those odds? About Company of Friends. Newsletters / RSS Feed. Current Issue.

Companies 100
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How NOT to pitch a blog | Online Marketing Blog

Online Marketing Institute

No Marcus, we aren’t going to write about your affiliate program and no we are interested in trading advertorial for banner advertising. Be sure to set the subject as: attn Marcus - This will connect you directly to me and we can continue the discussion further. I look forward to hearing from you.