Biznology

OCTOBER 18, 2016

Prepare your kid-gloves and your checkbook – find ways to woo them personally (over lavish meals, inviting them to HQ, or meeting them down at one of the many conferences they attend). While disclosures are essential everywhere, they’re doubly so for “advertorial” content. The informational microsite. The kitchen sink theory.

Class 80

Class Long Tail Marketing Blogger Media 80

Biznology

AUGUST 16, 2016

Prepare your kid-gloves and your checkbook – find ways to woo them personally (over lavish meals, inviting them to HQ, or meeting them down at one of the many conferences they attend). While disclosures are essential everywhere, they’re doubly so for “advertorial” content. The informational microsite. Social Media News Release.

Long Tail Marketing 80

Long Tail Marketing Blogger Marketing Analytics Tools Planning 80

Convince & Convert

DECEMBER 30, 2015

Microsites. When AT&T addressed a huge social problem with texting and driving accidents, they launched a microsite to complement the social media campaign #itcanwait. AT&T supports a social cause with a microsite while also building awareness for its new app. Advertorials. Frame them as online conferences.

Webinar Metrics 167

Webinar Metrics Marketing Automation Services Work Management Paid Search Agency 167

Convince & Convert

SEPTEMBER 15, 2015

Microsites. When AT&T addressed a huge social problem with texting and driving accidents, they launched a microsite to complement the social media campaign #itcanwait. AT&T supports a social cause with a microsite while also building awareness for its new app. Advertorials. Frame them as online conferences.

Webinar Metrics 168

Webinar Metrics Marketing Automation Services Content Work Management 168