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What B2B Marketers Need to Know About Social Media in China

KoMarketing Associates

Instead, your new friends may ask if you have QQ, Qzone, WeChat, RenRen, Momo, or another social media platform popular in China. All these social media names may make you feel overwhelmed because there are so many, and many of them sound alike! B2B marketers face a similar challenge. Who Is Using Social Media in China?

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The Difference Between Direct and Organic Website Traffic Sources

SmartBug Media

Content was updated August 5, 2019. For a long time, digital marketers summed up the properties of direct and organic traffic pretty simply. To most, organic traffic consists of visits from search engines, while direct traffic is made up of visits from people entering your company URL into their browser. Traffic Sources.

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The Challenges of B2B Marketing in Uncertain Times (And How to Overcome Them)

The Lead Agency

Businesses are scrambling to operate in this new environment, and many decision-makers are tightening their discretionary expenditure, including marketing. In order to give businesses the best chance of survival, decision-makers and marketers should instead pivot their marketing strategy to ensure they stay relevant to consumers.

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6 Ways to Help Your B2B Salesforce Go Digital in the Age of Social Distancing

Schubert B2B

That means embracing digital marketing in all its forms to find new prospects and start those conversations that lead to sales. . Invest in LinkedIn Advertising. Finding the right audience is essential to any digital sales or marketing campaign. Finding the right audience is essential to any digital sales or marketing campaign.

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Your Digital Marketing Strategy Is Getting Hit By Ad Injection

Content Standard

If you’ve ever seen a pop-up ad that warns you your computer is at risk of a virus of cyber attack, congratulations! You’ve likely been the target of ad injection practices. Those companies are paying for the ad space, but fraudulent injections are stealing the exposure. A Growing Threat to Online Advertising.

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The Magic of Ignorance: Knowing What You Don’t Know

Convince & Convert

Zero Paid Media as the New Marketing Model , joins the Social Pros Podcast this week to discuss the two types of entrepreneurs, the idea behind his revolutionary startup, and how Kickstarter has helped him prove his point. From Cision , a free ebook called Power Your Story: Content Marketing Essentials. Listen Now.

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15 Podcast Tools to Take Your Show from Good to Great in 2019

Hubspot

With Skype, you can record video and audio right in the program. Skype is a great option for podcasters because it's free and easy to use. Skype and Zoom are fairly similar options, however, the recording files differ. You can create, record, mix, edit, and restore audio content. Price: Free. Price: $30/year+.

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