article thumbnail

Keep Facebook on your media plan. But don’t stop there.

Liveintent

This isn’t a blog post about how you should stop using Facebook or why Facebook may or may not be suitable for your business. We’re actually here to say that if Facebook works for you, you should keep engaging your audiences on Facebook. …But also consider layering your media plan.

article thumbnail

Advertising in local markets: A playbook for success

Martech

Regardless of the company or purpose, advertising on a local scale has different tactics than on a national scale. Brands need to connect their messaging directly with the specific communities they serve and media to their target demo. Budget friendliness: Local advertising is often more accessible for small businesses.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

7 Essentials for Paid Media Plan with Examples

Oktopost

B2B advertising expenditures in the United States totaled $32 billion in 2022, an increase from the $28.9 The data paints a clear picture – paid media is here to stay, and businesses are increasingly aware of its power. Owned media includes channels a brand controls, like its website and social profiles.

article thumbnail

5 Crucial Things to Know About Facebook Advertising for 2022 Planning

ClearVoice

Social media is constantly evolving, and platforms like Facebook are the biggest contenders for spearheading the shifts that impact consumers, content creators, and advertisers alike. Facebook can modify its platform and update its features frequently and without notice to anyone. Facebook Billing. Ads Manager.

article thumbnail

Tips on Paid Social Media Advertising

Navigate the Channel

There may be a large audience of farmers on social media, not engaged with you and a paid social effort can increase your reach among your target audience, generate awareness for your programs and efforts, allow viewers the opportunity to interact and engage with you, and provide traffic to your website content.

article thumbnail

How to Solve the “Swivel Chairing” Problem in Advertising

Bionic

Advertising has always had a swivel chairing problem. Digital advertising made it worse. In today’s world of digital advertising, you have to work with many different ad platforms to deliver the placements in your media plan. The media buyer would send an insertion order to the ad sales team.

article thumbnail

2023 Advertising Media Spending – Executive Summary

Bionic

Here’s how 2023 global media spending breaks down into offline vs. digital advertising, programmatic, walled gardens vs. open web, and DSP’s share of it. 856 Billion to be Spent Advertising Media, Globally In 2023, the estimated global spending on advertising media is $856 billion​​. billion × 0.714 ≈ $ 302.9