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Statistics Show Digital Marketing Continues to Outpace Traditional Marketing Tactics

KoMarketing Associates

Statistics from eMarketer recently discovered that total digital ad spend in the U.S. Mobile, in particular, will also continue to grow in dominance – it will account for more than two-thirds of digital ad spending, at $87.06 Traditional print (newspapers and magazines) spending will fall about 18 percent. billion in 2019.

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8 Great LinkedIn Groups for B2B Marketers

KoMarketing Associates

eMarketing Association Network. Managed by the eMarketing Association, the worlds largest Internet marketing association and open to all interested in Internet Marketing. Managed by the eMarketing Association, the worlds largest Internet marketing association and open to all interested in Internet Marketing. Future trends.

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5 Digital Marketing Trends That Are Changing the Way Advertisers Buy Media

Outbrain

The paradox of disruptive online advertising. However, fake news, conspiracy theories, and lack of moderation ensure that advertising on platforms with user-generated content remains a challenge for brands with a high demand for brand safety. According to eMarketer, for 61% of customers, inclusion is a crucial factor for brand loyalty.

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5 ways non-traditional publishers connect with audiences

Parse.ly

We asked Sarah Elbert, editor-in-chief at Delta Sky magazine, what constitutes quality. And it’s working for her team: Sky’s readership among 22- to 44-year-olds has grown 32% in the past year and they’ve found that people are spending more time with the magazine. eMarketer: Don’t make your content frustrating on mobile.

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Measure the ROI of Digital Advertising Beyond Revenue Impact

Adobe Experience Cloud Blog

But first, you need to understand how you can effectively measure the ROI of digital advertising. . The most instinctive way to measure digital advertising ROI is to track metrics that tie directly to revenue and profit (think conversions, opportunities, etc.). Mobile Video Ads. Measuring the ROI of Mobile Video Advertising.

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How to Leverage a Community of Passionate Fans

Convince & Convert

Instead, this week’s statistic comes from an eMarketer report about the total advertising spend in the U.S. in 2012 for television, digital, mobile, print, magazines, and outdoor. billion was spend on outdoor, or out of home (OOH), advertising, while only $4.1 billion was spent on mobile advertising.

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Connecting the Dots: Combining OOH and Digital Retargeting Can Unleash Massive Benefits for Aviation Brands 

Martech Advisor

Historically, aviation brands have used out-of-home (OOH) advertising as an upper-funnel tactic. OOH advertising is experiencing a resurgence across industries, and aviation is no exception. This year, OOH will grow faster than most other traditional ad mediums, according to eMarketer. Here’s how it works. In fact, U.S.