Martech
FEBRUARY 25, 2022
Customers’ expectations are rising and marketers are working to meet those expectations with personalized content at a growing number of touchpoints — from social, to website to mobile app to drive-through menu to virtual reality experience. What digital asset management capabilities does our organization need?
Marketing Insider Group
DECEMBER 5, 2022
Content Marketing ROI is probably the biggest question I get from marketers who are struggling to build their own business case internally. We are all tuning out advertising. The first challenge we have to overcome is the belief that marketing is just about creating ads. The 3 Components of Content Marketing ROI.
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Hubspot
AUGUST 30, 2019
This is what we call brand management. That’s why we created this guide — to cover the basics of brand management and equip you with the tools you need to manage and maintain a fantastic brand. What is brand management? In short, your brand needs a manager to ensure its success. Principles of Brand Management.
Customer Experience Matrix
NOVEMBER 2, 2010
per share or, as the press release puts it with charming nonchalance, “approximately $1.0 But if you look back at my “doughnuts and pizza slices” post on software acquisitions , it does make perfect sense. What I really care about is the implications for marketing systems. So… Oracle bought ATG today for $6.00
BenchmarkONE
AUGUST 18, 2021
They may or may not be interested in your service – you don’t know them well enough to judge this just yet. Run lead gen campaigns via paid advertising on social media so you can tap into each platform’s audience demographics and targeting capabilities. Press Releases. Leads vs. Qualified Leads. Capture Leads. The purpose?
Unbounce
OCTOBER 31, 2018
B2B products and services can be difficult to fully capture on a landing page—we know from experience. Showcasing the value of something like software at scale can be trickier than explaining how your cutting-edge hoverboard might benefit just one person. Many B2B products and services solve complex problems. Resource Guru.
Biznology
NOVEMBER 8, 2012
Among other things, I argued for the importance of developing a corporate keyword database for digital marketers. Without keyword collaboration, your digital assets will compete for the limited time and attention of your audience. Keyword collaboration isn’t just important for digital marketing.
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