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Swagger: How to Keep It Real and Why Brand Authenticity Matters

B2B Digital Marketer

Businesses are composed of people, and B2B is actually Human-to-Human (H2H) or People-to-People (P2P). Leslie Ehm is a former TV host and advertising Creative Director turned training guru. 03:34 – What is the connection between Swagger and B2B digital marketing? 06:54 – Swagger blockers.

P2P 52
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27 excellent MarTech sessions available for free? But wait, there’s more…

chiefmartech

B2B Account-Based Tactics at Enterprise Scale (Oracle). Forget B2B and B2C: The Future of Marketing is P2P (On24). ABM and Modern B2B Advertising: Reaching the Buying Committee at Your Target Accounts (Demandbase). Inspiring a Data-First Culture Through Internal Activism (Tealium).

P2P 67
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Using Content To Create That Zero Moment Of Truth

Marketing Insider Group

love talking to them about how content marketing, as opposed to advertising, is a way to gain more customers as opposed to spending your way to get there. With advertising it’s about reach and frequency, and you’ve got to pay your way to get there. TA: What are some of the biggest differences between B2B and B2C?

P2P 100
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B2B vs B2C Marketing: Developing a Unique Growth Strategy

B2B Marketing Insights - WE

B2B vs B2C marketing strategies follow divergent paths to the same goal: connecting with potential leads. This is what led us to break out of the B2B vs B2C marketing battle. Learn more about our B2B marketing services and how we can create a successful marketing campaign for your business. Degrees of Separation.

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5 Simple Secrets to B2B Lead Generation on Facebook [SlideShare]

Hubspot

What I do remember is that some smart person presented about the difference between B2B and B2C marketing. Smart Guy said, "B2B is still P2P" (meaning person-to-person, not peer-to-peer illegal downloading ;). Yet a lot of us B2B marketers still get hung up on what to say and how to act in social media. It''s so simple.

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Engagement is Everything: Our Takeaways from Marketing Nation 2015

Vidyard

Engagement is Everything Engagement has always been a trendy buzzword in marketing, but Marketo CEO Phil Fernandez set the tone for Summit 2015 by saying bluntly “Mass advertising is dead. ” Mass advertising is dead. We need to let the data do the driving.” Channels are dead.

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Once a unicorn, always a unicorn: Flock Freight’s Bob Wolfley on disruptive innovation, creativity and social careers

Sprout Social

His passion led him to earning a degree in advertising and launching social media accounts for new chapters of his international fraternity, Phi Delta Theta. Many B2B brands are concerned about proving the ROI of social. Wolfley points to the nostalgic days of internet angst for many: MySpace. That would be awesome, but probably not.