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5 Must-Watch Google Webmaster Videos for the B2B Marketer

KoMarketing Associates

Is page speed a more important factor for mobile? In terms of mobile vs. desktop websites, page speed is equally important for both, but Matt Cutts could see it being more important for mobile results in the future. What does Google think about advertorials, native advertising, and editorial content?

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4 Ways to Optimize Facebook Ads to Skyrocket Your Conversions

Convert

Facebook’s advertising platform offers robust analytics about audience engagement on Ads. However, all of the above benefits are available only to advertisers whose Facebook Ads are optimized for the platform and its audiences. The ad format you choose will depend on your advertising goal and campaign budget. What’s more?

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Create High Converting Pre-Sell Pages in Just 3-5 Minutes!

Optinmonster

In many cases, the pre-sell page is the middleman between an advertisement (like Google Ads , for example) and your shopping cart. You have pre-cart pages, pre-lander pages, bridge pages, and advertorials. It turns out that when consumers click an advertisement for a product, 96% of them still aren’t ready to make a purchase.

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19 New Featured Sources on the B2B Marketing Zone

Webbiquity

CK’s B2B Blog ( SMS Mobile Marketing Mix Audience ). Writing on the Web ( Ning Advertorial Business Blogging Online Marketing Linkedin Landing Page ). B2B Voices ( Trade Youtube Twitter Leads Sales ). Biznology ( Search Engine Public Relations Social Media Mobile Marketing Promotion Transparency ). June 7, 2010.

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11 Pro Tips for Better Business Blogging

Online Marketing Institute

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3 Social Media Messenger Apps You Need to Know in 2016

Content Standard

Described as the “King of Chinese social media,” WeChat now offers text, video and voice messaging, mobile payment options, e-commerce store browsing, games, taxi booking, and even access to an online investment fund. This shouldn’t sound too foreign (no pun intended) to you, though: Click here to view the video on YouTube.

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The Herb Schmertz Era: When Public Relations Had Some Balls

Marketing Craftmanship

former Chairman and CEO of Mobil Oil Corp., The tip of Mobil’s public relations spear was guided by Herb Schmertz, who served as Vice President of Public Affairs under Warner (and whose credentials included a law degree from Columbia.) The recent passing of Rawleigh Warner, Jr., Herb Schmertz was no reckless PR cowboy.