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How Small Gifts Can Create Big Marketing Wins

Zoominfo

Specific gifting tactics have generated return on investment ranging from 250 percent to a jaw-dropping 14,971 percent. For example, our customers in the United States receive a choice of gift cards from Amazon , Starbucks , or UberEats (all good ZoomInfo customers). Tactic Claim Rate Show Rate Lift ROI Demo Show Rate 24.8%

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7 of the Best Affiliate Programs for Making Real Money

Hubspot

Amazon Associates. Amazon Associates. One of the most popular affiliate marketing programs around is Amazon Associates. To get started with Amazon Associates today, check out our blog post on how to become an Amazon Associate. Best Affiliate Programs. Google AdSense. eBay Partner Network. Google AdSense.

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7 Highly Effective Account-Based Marketing Tactics

Vidyard

A whopping 84% of companies say ABM delivers a higher return on investment (ROI) than other types of marketing, according to data from the Information Technology Services Marketing Association. aria-describedby="tt">webinar featuring ABM tactics you can use to engage your target accounts.

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What is Content Personalization Marketing and Its Importance?

NetLine

It’s a strategy used in marketing where companies tailor their content—things like blog posts, videos, or advertisements—to each user’s specific interests and preferences. They use data about what you interact with and like in order to improve the sales process. What does this mean for B2B brands?

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Customer Experience in B2B Marketing: How to Stand Out from the Crowd

Leadspace

When they go home at the end of the day, they’re using Amazon, Google, and social media to find products and services. Stats show that every dollar you invest in improving customer experience yields a $3 return on investment. Why not start with investing in your customer support staff?

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7 Highly Effective Account-Based Marketing Tactics

Vidyard

A whopping 84% of companies say ABM delivers a higher return on investment (ROI) than other types of marketing, according to data from the Information Technology Services Marketing Association. A coworker of hers went above and beyond for a target account at Amazon. Her company’s logo was etched on the side.

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Make Your Product Pages Sell More: 6 Unique Product Page Optimization Tips

Convert

But the other factor in your control—the creative and copy—can multiply your advertising ROI by 12x. Jakub Linowski , a conversion-focused UI designer, broke down Amazon’s, Ebay’s, and Etsy’s checkout UI to identify critical elements that positively impact checkout abandonment rates.

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