Martech
FEBRUARY 8, 2024
Too often, companies focus SEO efforts on driving traffic with top-of-the-funnel content and keywords. In B2B, the opportunity is in optimizing for bottom-of-the-funnel queries and conversions. Higher conversion rates The bottom-of-the-funnel (BOFU) content is all about conversions. So, why start from the bottom in B2B?
Martech Advisor
DECEMBER 19, 2019
Considering the rise of screenless (voice) search, changes in smartphone usage and video consumption trends, Google has introduced some major changes in the workings of its search engine result pages (SERPs). Since the launch of Google in 1998, its SERPs have periodically seen some major changes. Understand Search Intent.
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Directive Agency
FEBRUARY 28, 2022
Use the SERP as if you were a potential customer looking for your solution. You want to be perfectly confident that every account that receives an ad from you is your ICP. As you’re gathering data on performance, make sure you’re consistently updating and adding negative titles. Google Ads. Where should you be positioned?
Hubspot
SEPTEMBER 17, 2020
We have some good ol’ quantitative data about how much search volume these keywords get and what the estimated CPC is for bottom funnel search terms. This means it’s both a high traffic and high intent keyword. Frequency (how often they see/hear your ad). The more you hear or see an ad, the more likely it is to be effective.
ClearVoice
JUNE 22, 2022
Below are hard-to-ignore benefits you can enjoy if you pay close attention to search intent. If you want to generate more sales you need site visitors with a strong purchase intent—not those who are only looking for information. Informational keywords correspond to the “discovery” and “interest” stages of the marketing funnel.
Directive Agency
FEBRUARY 25, 2019
Search intent is the first one. The typical campaign alignment process looks something like this: Search Query > Keyword > Ad Copy > Landing Page. Listed below are the four main things we will look at as indicators for determining keyword intent (in no particular order): SERP Features. Number of Ads.
Directive Agency
MAY 20, 2020
For example, if you Google the term “log analysis”, many ads for log analysis platforms show up. However, when you look at the SERP, the top articles are educational in nature. Key point: The intent of this SERP is educational, but was the impression as an ad worth it? test it out. Remarketing audiences.
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