Anyword

JUNE 30, 2022

A/B testing, or split testing, is a tried-and-true method of testing which variation of an ad, landing page, or any other marketing asset for a campaign performs best for any given audience. To start, we need to understand the role that the acquisition funnel plays. What Is The Acquisition Funnel? How do you get the message out?

Multivariate analysis 105

Multivariate analysis Landing Pages Top of Funnel Advertising Funnels 105

Unbounce

MAY 17, 2022

You need volume to reach statistical significance (multivariate tests need even more volume than A/B tests). A high-intent visitor is someone who visits a landing page on their own via a direct visit, branded paid search ad, retargeting ad, or organic search, and converts on a “book a demo” CTA.

Landing Pages 145

Landing Pages Rules Paid Search Agency Multi-Channel 145

Convert

AUGUST 18, 2021

Use a form of statistics (usually Frequentist or Bayesian) to measure the actions that your visitors take during that test and then provide the results. You can run that test to get a statistical significance and level of confidence that if you push that test result live, you can expect similar results from the rest of your audience.

Privacy 95

Privacy A/B testing Pricing Price 95

Convert

JUNE 2, 2022

This kind of simplified analysis works in a steady state, where there’s no impact from changes in external factors or factors that cannot be controlled. If the experience was designed with a specific segment in mind, the sample size and thus statistical significance are usually sufficient to allow a decision. What happens now?

Segmentation 52

Segmentation Tips Sample Multivariate analysis 52

Convert

OCTOBER 27, 2021

Or maybe you have a budget for ads, but you’re struggling with paid traffic as the competition for ad space rises and you’re finding it harder and harder to compete? The key to a successful digital marketing campaign is not just funnels, audience, and messaging. Heck, before even creating the ad!). A/B Testing?

Paid Content 52

Paid Content Paid Search Agency Budget Programs Work Management 52

Convert

MARCH 13, 2024

Crazy Egg Dynamic Yield Eppo FigPii GrowthBook Intellimize Kameleoon LaunchDarkly Nelio Omniconvert Optimizely SiteSpect Statsig VWO Testing Zoho PageSense We’ve added their features, how affordable they are, ideal use cases, and independent reviews. And yes, this means you can run A/B tests and multivariate tests with it.

Budget Programs 52

Budget Programs A/B testing Enterprise Management Tools 52

Convert

APRIL 12, 2022

Usually, A/B tests are thought of in terms of making minor tweaks like changing the color of the call-to-action (CTA) button or adding a new headline but it’s deeper than that. Checkout processes are complex (so more room for testing) While e-commerce purchase funnels are not complicated like B2B, the checkout process is not one-dimensional.

Marketing Attribution 52

Marketing Attribution Multivariate analysis Top of Funnel Lead Ranking 52

Convert

APRIL 12, 2022

Usually, A/B tests are thought of in terms of making minor tweaks like changing the color of the call-to-action (CTA) button or adding a new headline but it’s deeper than that. Checkout processes are complex (so more room for testing) While e-commerce purchase funnels are not complicated like B2B, the checkout process is not one-dimensional.

Marketing Attribution 52

Marketing Attribution Multivariate analysis Top of Funnel Lead Ranking 52

Convert

SEPTEMBER 28, 2022

How useful is meta-analysis in A/B testing and other online experiments? Or is meta-analysis just a lazy excuse to simply rely on “proven patterns” instead of building on situation-specific data to innovate within your business through experience? What is Meta-Analysis? Examples of Meta-Analysis in Online Controlled Experiments.

Analysis 52

Analysis Multivariate analysis Case Studies Statistics 52

Unbounce

OCTOBER 1, 2018

However, it’s still a methodology that uses statistical inference to make a decision as to which variant is best delivered to your audience. There are many nuances we could get into here—Bayesian vs. frequentist statistics, one-tailed vs. two-tailed tests, etc.—but Multivariate test. Image source. Bandit test. A/B/n test.

Optimization 96

Optimization Conversion Multivariate analysis Tips 96

Convert

AUGUST 1, 2022

And someone high up (*cough* the incorrigible HiPPO *cough*) will spew some mumbo-jumbo about how experimentation can never trump traditional channels like ads and events that have stood the test of time. They think that the input is business problems and the output is statistically significant valid business solutions.

Budget Programs 105

Budget Programs Lead Ranking Click Rate Work Management 105

Adobe Experience Cloud Blog

MARCH 14, 2013

By adding revenue cycle projections to a first touch single attribution, you can gain deeper insight into the long-term impacts of your programs. Focuses on revenue impact of programs, not just top of the funnel. I gave an example of multi-touch attribution in my post, The ROI of Paid Social Media Ads.

Multi-Touch Attribution 48

Multi-Touch Attribution Budget Programs ROI Sales Management 48