SocialPilot

JANUARY 26, 2024

From nailing those email subject lines to writing social media posts that pop, these AI prompt examples can come in handy in all scenarios. This list of AI prompt examples covers a wide range of marketing roles and tasks, helping marketers leverage AI to generate social media copies, campaign planning, and more.

Examples 78

Examples ROI Planning Work Management 78

Zoominfo

JANUARY 19, 2021

After users go through with a landing page, there should be a clear path to the end — an action that brings them into your sales funnel. You don’t have to be a part of an eCommerce organization to build an effective lead capture system on your digital channels. And that content is a gateway to a possible sale.

Landing Pages 130

Landing Pages Marketing Prospects Best Practices Digital Marketing Funnels 130

Convince & Convert

JUNE 20, 2017

For inspiration, start by getting a feel for the trending topics across the web. Today’s audiences (especially millennials) do not like seeing intrusive ads with deals or coupons. Wistia, an online video hosting solution, includes a turnstile feature where lead capture forms are embedded within the content.

Top of Funnel 161

Top of Funnel Conversion Video Marketing Content 161

Convince & Convert

JUNE 20, 2017

For inspiration, start by getting a feel for the trending topics across the web. Today’s audiences (especially millennials) do not like seeing intrusive ads with deals or coupons. Wistia, an online video hosting solution, includes a turnstile feature where lead capture forms are embedded within the content.

Top of Funnel 101

Top of Funnel Conversion Video Marketing Content 101

SalesIntel

DECEMBER 6, 2023

Sales tools can solve various problems faced by sales teams, including: Inefficiency and lack of organization in the sales process, leading to missed opportunities and decreased productivity. Inaccurate tracking and analysis of sales data, making it difficult to identify trends and make informed decisions.

Marketing Automation Services 97

Marketing Automation Services B2B Sales Enterprise Management Work Management 97

LeadSquared

NOVEMBER 4, 2020

On the other hand, media, finance, food, and healthcare sectors have reported positive growth. The fact is – self-serve portals have added speed and convenience for both buyers and sellers. In terms of enterprise marketing, evolving trends are digitally-enabled strategies. Content challenges. 1 Webinars.

Enterprise Management 52

Enterprise Management Work Management Marketing Management Marketing Automation Services 52

SmartBug Media

OCTOBER 14, 2020

Sure, you might know what landing page a customer converted on, but what about all the social posts, ads, and other site pages that also influenced their decision to buy? It helps you understand trends and the journey that someone takes from the first time they set foot on your website to the time they become a customer.

Marketing Report 71

Marketing Report Marketing Attribution Top of Funnel Allocation 71

Parse.ly

SEPTEMBER 26, 2022

Social media analytics tools. Some analytics programs also include data from social media and mobile apps, overlapping with the broader category of digital analytics. Social media traffic is also difficult to understand in Google Analytics. Content analytics tools. Customer analytics tools. Usability (UX) analytics tools.

Marketing Analytics Tools 97

Marketing Analytics Tools Enterprise Management Analytics Multivariate analysis 97

SnapApp

APRIL 4, 2018

However, if you are in a rush we broke down the most commonly cited metrics across each of the funnel stages. . . Common tool used: Google AdWords, Google Analytics, native ad platforms. . #5: The lead becomes an opportunity when they progress to talking about an upcoming purchase decision. Expected Revenue by Lead Source.

Lead Ranking 107

Lead Ranking Paid Content Cost per Lead Marketing Qualified Leads 107

Hubspot

MAY 29, 2019

You can set up web forms , popup forms , and live chat software for lead capture. From managing your content and social media to tracking emails and connecting with your leads, HubSpot is an all-in-one solution -- although it works well with other point solutions you may use ( Typeform , HotJar , etc.). Image Source.

Paid Content 78

Paid Content Enterprise Management Marketing Automation Services Budget Programs 78

Optinmonster

FEBRUARY 5, 2020

Managing and nurturing leads from email, SMS, social media, and landing page campaigns can start to feel…. Best Marketing Automation Solutions for Social Media Marketing. Best Marketing Automation Solutions for Lead Generation and Analytics. Marketing Automation for Social Media. Overwhelming.

Marketing Automation Services 100

Marketing Automation Services Budget Programs Enterprise Management Marketing Automation 100

FunnelEnvy

JANUARY 9, 2023

Knowing the value of multi-step forms in today’s B2B marketing, it’s essential to construct them well and keep them updated as trends and best practices change. As the new year progresses, we’ll track multi-step form trends. For example, we’re already seeing more videos used as social proof throughout marketing funnels.

Top of Funnel 76

Top of Funnel Marketing AI Trends B2B 76

Webbiquity

MARCH 17, 2023

B2B lead generation is the first stage in the buying process that aims at gathering information about the ideal client and then attracting them into the sales funnel. B2B lead generation is a crucial component of business success. Work to become a trustworthy thought leader on social media.

Tactics 306

Tactics Sales Qualified Leads Generation Lead Scoring 306

Parse.ly

APRIL 6, 2020

Social media analytics tools. Some analytics programs also include data from social media and mobile apps, overlapping with the broader category of digital analytics. Social media traffic is also difficult to understand in Google Analytics. Content analytics tools. Customer analytics tools. Usability (UX) analytics tools.

Marketing Analytics Tools 72

Marketing Analytics Tools Enterprise Management Analytics Multivariate analysis 72

Optinmonster

APRIL 22, 2024

Good content is a foundation for a healthy marketing funnel. With content marketing, you can improve brand awareness, generate high-quality leads, and make sales. Steps To Generate Leads Through Content Marketing Good content cuts across your sales funnel. The reverse is true, too. Your blog is like a traffic hub.

Paid Content 94

Paid Content Lead Scoring Lead Ranking Sales Qualified Leads 94

ClickZ

JANUARY 12, 2021

30-second summary: Technology is making it easier for brands to generate leads with sophisticated tools. 80% of marketers saw their leads increasing due to marketing automation. Lead capture forms, remarketing, and SEO-focused content are effective strategies for driving technology leads.

Paid Content 134

Paid Content Lead Ranking Sales Qualified Leads Lead Scoring 134

Single Grain

APRIL 1, 2020

HubSpot recently revealed that the three best lead sources for B2B companies are: SEO. Social media. If you can master these three sources while simultaneously uncovering a powerful sales and marketing alignment and nurturing your leads, in due time you can turn things around. Email marketing. Button and form clicks.

Lead Generation 126

Lead Generation Lead Ranking Sales Management Sales Qualified Leads 126

Only B2B

JANUARY 31, 2022

One of the most challenging components of running a business, especially in the B2B market, is lead generation. It’s only the first major step in a customer’s journey when they enter the sales funnel. Your firm will be unable to create leads without the use of lead capture forms.

Lead Generation 118

Lead Generation Generation Leads Lead 118

Optinmonster

JANUARY 14, 2024

Key functionalities include automatically generating meta tags, sitemaps, and social media integration, which help enhance the website’s SEO. SEMrush SEMrush is a comprehensive digital marketing toolkit widely used for SEO, PPC, content marketing, and social media analytics.

Marketing Automation Services 97

Marketing Automation Services Enterprise Management Work Management Marketing Management 97

Only B2B

FEBRUARY 1, 2023

Each of these lead magnets may be put together into a series of actions that guide your customer to your product. High quality leads can have subscribed to your blog or newsletter, downloaded a white paper or ebook, or filled out a lead capture form on your website. Keep up with SEO trends.

Lead Generation 117

Lead Generation Paid Content Inbound Marketing Lead Scoring 117

Albacross

DECEMBER 30, 2019

Well, inbound marketing was developed as an alternative for the traditional way of attracting new customers through ads, commercials, promotions, and so on. Well, if you look at Google Trends data , it’s more than obvious which strategy is more popular, and the gap between them is set to increase even more int the coming years.

Inbound Marketing 78

Inbound Marketing Paid Content Paid Search Agency Planning 78

Optinmonster

JANUARY 14, 2024

Key functionalities include automatically generating meta tags, sitemaps, and social media integration, which help enhance the website’s SEO. SEMrush SEMrush is a comprehensive digital marketing toolkit widely used for SEO, PPC, content marketing, and social media analytics.

Marketing Automation Services 52

Marketing Automation Services Enterprise Management Work Management Marketing Management 52

PureB2B

MARCH 11, 2022

Each stage of the marketing funnel has an associated qualifier to indicate what your lead has done so far—and what needs to be done to get them buying. The leads that marketing validates and eventually pass to sales are called marketing qualified leads (MQLs). What Makes an MQL Different from Other Leads?

Marketing Qualified Leads 67

Marketing Qualified Leads Lead Ranking Sales Qualified Leads High Quality Lead 67

Launch Marketing

JANUARY 31, 2024

Leverage Gated Content for Lead Capture Gated content, such as whitepapers, eBooks and reports, can be powerful lead magnets. This allows you to collect information about your leads and move them further down the sales funnel. Gating content assets can be tricky.

Lead Generation 62

Lead Generation Lead Scoring Lead Ranking Sales Qualified Leads 62

PureB2B

MARCH 11, 2022

Each stage of the marketing funnel has an associated qualifier to indicate what your lead has done so far—and what needs to be done to get them buying. The leads that marketing validates and eventually pass to sales are called marketing qualified leads (MQLs). What Makes an MQL Different from Other Leads?

Marketing Qualified Leads 62

Marketing Qualified Leads Lead Ranking Sales Qualified Leads High Quality Lead 62

Unbounce

JUNE 29, 2021

Whenever a consumer clicks on a link in an email or an ad on Google, YouTube, Facebook, or similar places on the web, they’re redirected to “land” on a specific page that provides more depth to the headline. Encourage visitors to share on social media? Lead visitors to a new offer? The lead capture page.

Landing Pages 143

Landing Pages Paid Content Top of Funnel Marketing & Strategy 143

Albacross

APRIL 24, 2019

By contrast, inbound marketing draws your customer into your funnel, and “earns” their attention. Now that we’ve figured out the main types of leads and identified the two main lead generation channels, we’re almost ready to jump into the best strategies for generating leads in 2019 and beyond. The internet wave happened!

Lead Generation 101

Lead Generation Lead Ranking Sales Management Sales Qualified Leads 101

Valasys

APRIL 5, 2019

The purchase allows Integrate to leverage the London-based lead capture company and provides them with an event-based lead generation engine and a London presence. The acquisition will position Integrate users with the ability to automate the handover process of leads that are captured at events to the sales teams in real-time.

CPO 49

CPO Enterprise Management B2B Top of Funnel 49

Convince & Convert

AUGUST 19, 2016

Convince & Convert strategist Anthony Helmstetter is in the hot seat today, offering up his tips for revitalizing your sales funnel and customer engagement. One stumbling block he encounters all too often, Anthony says, is a brand’s sales funnel. So today, we’re talking specifically about the sales funnel.

Top of Funnel 93

Top of Funnel Paid Content Digital Marketing Funnels Marketing Automation Services 93

Referral Rock

DECEMBER 5, 2019

The Funnel. You can break down your marketing automation into different levels in a funnel. Each level of the funnel provides a level of automation. The biggest group is the mouth of the funnel. Many small businesses think they need coverage at each level of the funnel. The Mouth of the Funnel (Attract).

Marketing Automation Services 76

Marketing Automation Services Budget Programs Work Management Enterprise Management 76

QuanticMind

MARCH 27, 2020

Online touchpoints could include email, search, display ads, social media, third-party sites, your website, and more. With Marketing Intelligence Platforms serving as a unified data source, they can tap into deep funnel data to help you make decisions that improve lead capture and conversion rates. .

Marketing Automation Services 58

Marketing Automation Services Enterprise Management Work Management Budget Programs 58

Convince & Convert

AUGUST 3, 2010

excellent post with more details on the Facebook/Amazon marriage from SeeWhy) The power and insidious nature of the “Like&# button installed everywhere, and the rich data stream that provides is probably worth more to Facebook ultimately than the eyeballs it aggregates and monetizes via ads on its.com environment.

Social Media 167

Social Media Facebook Paid Content Marketing Websites 167

Inbox Insight

OCTOBER 8, 2019

3 free online research tools we recommend: Google Trends. For example, if they have been engaging with infographics on your social channels or banners from your top of the funnel B2B programmatic activity, they are likely to have an early awareness that will require further nurturing. How can I capture this insight? A wareness.

Lead Qualification 75

Lead Qualification Lead Scoring Lead Ranking Sales Qualified Leads 75

SnapApp

OCTOBER 3, 2017

The B2B sales funnel has changed a lot. . Until recent years, the traditional selling process looked something like this: Marketing would hand leads off to the sales team. The sales team would attempt to close those leads. . Orbit Media | CMO. . . Have an agreement in place, as to when a lead handoff is in order.

Sales Management 97

Sales Management Top of Funnel Lead Ranking Work Management 97

Hubspot

FEBRUARY 3, 2015

This article will focus primarily on the step that comes after your stones are in place––your pebbles, or the best practices for generating leads using your content. You will quickly understand how companies that are hopping aboard the content train are generating 67% more leads per month than those who don’t. 1) Lead Capture.

Lead Generation 28

Lead Generation Lead Scoring Lead Ranking Sales Qualified Leads 28

Hubspot

SEPTEMBER 26, 2013

Here on the HubSpot blog, we’ve written glossary-themed posts that cover some of the core components of inbound marketing -- we''ve covered email marketing , website optimization , social media , and the list goes on. analyzing the trends, and developing actionable insights to make better informed marketing decisions. Need an example?

Inbound Marketing 28

Inbound Marketing Top of Funnel Sales Management Marketing Automation Services 28

Hubspot

DECEMBER 21, 2012

So to find those real-life landing pages, we reached out to our fans in social media and asked them to send us a landing page of theirs that they thought was in need of a little optimization love. It also includes many of the landing page must-haves , including a headline, body content, a supporting image, and a lead-capture form.

Landing Pages 28

Landing Pages Top of Funnel Paid Search Agency Conversion Rate 28