Madison Logic

MARCH 1, 2023

How do you maximize your marketing investment to engage multiple members of the buying committee with relevant content and advertising when your audience researches solutions in so many different areas? If you distribute content and advertising in siloed channels, there’s no guarantee that your messaging is aligned across each channel.

Linkedin 52

Linkedin Marketing Budget Account Based Marketing Multi-Channel 52

Sprout Social

SEPTEMBER 30, 2020

A lot of social marketers ask, does our brand really need to be on LinkedIn? By the end of March 2020, LinkedIn reached 690 million users and saw a 26% increase in user sessions quarter-over-quarter. Your LinkedIn social media strategy will be a bit different than your strategies for other platforms. In short, yes.

Paid Content 96

Paid Content Linkedin Social Media Top of Funnel 96

Martech

MAY 16, 2024

Video ad spend is expected to rise 16% year-over-year in 2024. Streaming services and other publishers are stepping up to bring more ad-supported options to consumers, along with better ad experiences. Ad-supported CTV is widely adopted and preferred by many CTV is an accepted part of many U.S. households. households.

Marketing Budget 110

Marketing Budget Video Marketing Ad Exchange Multi-Channel 110

Madison Logic

SEPTEMBER 14, 2023

While it’s important to invest in efforts that target the 5% of people who are “in-market” today, you need a full-funnel strategy that delivers persistent messaging with the other 95% as well. LinkedIn is a B2B marketing powerhouse, but it’s also a core pillar in a more effective ABM. Big claim, but we’ll show you how.

Multi-Channel 52

Multi-Channel Top of Funnel Account Based Marketing Advertising Channels 52

Oktopost

SEPTEMBER 4, 2020

When it’s time to launch a B2B marketing campaign on social media, LinkedIn seems like the obvious platform of choice. By the numbers , LinkedIn is supposedly the best social media platform for B2B lead generation. . Facebook vs LinkedIn by the numbers. LinkedIn, by their own reporting , has 706 million.

Linkedin 150

Linkedin Facebook Cost Per Click B2B Thought Leadership 150

SmartBug Media

AUGUST 27, 2021

There are three distinct types of media that make up any digital marketing mix: earned, owned, and paid media. Inbound marketing traditionally couples the latter two; it’s a method to draw in your audience with stellar website content, blog articles, premium content, and social media engagement.

Paid Content 105

Paid Content Top of Funnel Inbound Marketing Lead Ranking 105

sagefrog

FEBRUARY 7, 2024

The digital space is evolving, and B2B social media marketing is witnessing a paradigm shift in 2024. As businesses embrace the dynamic nature of online platforms, staying ahead of the curve with the right social media experts, tech tools, and solutions becomes vital.

Marketing AI 67

Marketing AI Social Media Social Marketing B2B Marketing 67

illumin

MAY 2, 2024

Ad creatives are the star of the show. Strong creatives are also an essential part of journey advertising. Journey advertising benefits marketers by reaching consumers at important moments along their journey. Journey advertising also works to reduce ad fatigue and improve audience engagement.

Multi-Touch Attribution 85

Multi-Touch Attribution Creativity Funnel Advertising Advertising Funnels 85

Oktopost

NOVEMBER 9, 2023

Paid media has become a non-negotiable in demand generation. B2B advertising expenditures in the United States totaled $32 billion in 2022, an increase from the $28.9 The data paints a clear picture – paid media is here to stay, and businesses are increasingly aware of its power. billion spent in the previous year.

Paid Content 62

Paid Content Media Plans Planning Allocation 62

Zoominfo

JULY 25, 2023

Because awareness has already been established, lead generation strategies typically are activated in the second stage of the sales funnel — interest. Growth marketing is a newer concept that can supplement demand gen marketing by seeing acquisition as the first stage instead of the last stage of the funnel.

Ideal Customer Profiles 130

Ideal Customer Profiles Lead Ranking Lead Generation Sales Management 130

illumin

JANUARY 12, 2024

There are many different ways that marketers can build their ad strategies on Meta and their social media marketing does not have to be an island. In fact, social media strategy ideally falls within a broader programmatic strategy, taking advantage of better targeting. of total programmatic ad spend. In 2019 , 56.3%

Paid Search Agency 102

Paid Search Agency Ads Marketing & Strategy Funnel Advertising 102

ClickZ

FEBRUARY 24, 2023

In this second installment of our series on the best channels, platforms, and strategies for success in ecommerce for 2023, we take a closer look at Meta’s impressive performance in digital advertising. I also discuss what makes it great for top-of-the-funnel brand awareness. Meta has emerged as the only viable option for this.

Top of Funnel 124

Top of Funnel ROAS Digital Marketing Funnels Funnel Advertising 124

Metadata

AUGUST 23, 2022

It’s not exactly news that LinkedIn advertising can be expensive. Google that phrase, and you’ll see articles like “Why are LinkedIn ads so dang expensive?” and “LinkedIn is the most expensive digital advertising platform.”. Our customers’ LinkedIn ad experiments prove that out.

Cost Per Click 52

Cost Per Click CPC CTR Conversion Rate 52

BenchmarkONE

APRIL 14, 2021

LinkedIn can be a risky place to test new ideas since it’s hyper-focused on your professional network, while other forms of social media are more blended. On LinkedIn, your business’s reputation is on the line, and mistakes can be a waste of time and money. . Pinning All Your Conversion Hopes on One Ad Type.

Linkedin 82

Linkedin Ads Eye-Tracking Funnel Advertising 82

BenchmarkONE

APRIL 14, 2021

LinkedIn can be a risky place to test new ideas since it’s hyper-focused on your professional network, while other forms of social media are more blended. On LinkedIn, your business’s reputation is on the line, and mistakes can be a waste of time and money. . Pinning All Your Conversion Hopes on One Ad Type.

Linkedin 78

Linkedin Ads Eye-Tracking Funnel Advertising 78

Oktopost

MARCH 15, 2021

We’re working from home, live streaming classes and get-togethers, and shifting even more of our social lives onto social media. For B2B marketers, the big news about the pandemic-inspired social media renaissance isn’t about vibing on TikTok, but about what’s been happening on LinkedIn.

Social Media 136

Social Media Webinar Metrics Media Marketing & Strategy 136

Directive Agency

APRIL 21, 2022

The Best B2B LinkedIn Strategy for SaaS Brands. Facebook Ads gets all the attention for B2C brands, but LinkedIn is the powerhouse platform for B2B brands when it comes to every kind of marketing. And while LinkedIn is great for all B2B brands, it’s invaluable for SaaS companies. . Why “B2B” Needs to Be Reframed .

Paid Content 52

Paid Content Linkedin Brand Identity Branding 52

Adobe Experience Cloud Blog

JULY 22, 2021

Ads and Attribution. If you manage a marketing budget, you know how much money goes into two critical areas: paid media and marketing technology. Namely, B2B advertising leader LinkedIn and the #1 B2B marketing attribution application, Bizible. LinkedIn Ads have proven to be a powerful tool for B2B marketers.

Linkedin 80

Linkedin Sales Management Paid Search Agency ROI 80

Strategic-IC

MARCH 8, 2021

As Account-based Marketing continues to transform the world of B2B Marketing, LinkedIn becomes an increasingly critical tool for reaching your target accounts in an effective way. But what is the secret to ABM success on LinkedIn? In this article we’ll outline: What makes LinkedIn such an invaluable tool for Account-based Marketing.

Account Based Marketing 62

Account Based Marketing Linkedin Sales Management Top of Funnel 62

Valasys

AUGUST 18, 2020

LinkedIn needs no introduction. Professionals use LinkedIn to connect with one another, hunt for jobs, and be aware of the latest developments in their industries and shifting audience preferences. According to LinkedIn, 80% of B2B leads coming from social media are generated by LinkedIn.

Paid Content 98

Paid Content Lead Generation Linkedin Sales Qualified Leads 98

Televerde

MAY 13, 2024

A standout top-of-the-funnel marketing strategy is a must for brands that want to catch the attention of their target prospects and win them over their competitors. Top-of-the-funnel marketing is how you often make your first impression with a potential customer, and how you differentiate from the other companies targeting the same buyers.

Top of Funnel 52

Top of Funnel Marketing Funnels Ideal Customer Profiles Marketing Automation Services 52

Stevens & Tate

MARCH 31, 2024

Automated Pausing in Ad Groups Google Ads has recently implemented a significant update that introduces automated pausing of ad groups exhibiting low activity. By automatically identifying and pausing ad groups with minimal activity, advertisers can prevent unnecessary expenditure on campaigns that fail to yield desired results.

Trends 59

Trends Allocation Advertising Agencies Paid Search Agency 59

Blue Flame Thinking

MARCH 28, 2024

A strategic marketing plan is like a funnel. Use a marketing funnel strategy. The 3 Critical Phases of the Marketing Funnel There are many models varying in sophistication levels that offer ways to approach the marketing funnel. Three key phases of the marketing funnel drive this action.

Marketing Funnels 61

Marketing Funnels Top of Funnel Paid Content Paid Search Agency 61

Marketing Insider Group

JUNE 14, 2021

To build a successful video marketing strategy, you need to set attainable goals, choose the proper channels and video types for your target audience, and optimize videos for search and social media. If you’re just starting out with video, start creating content for social media channels where you already have a solid audience.

Video Marketing 363

Video Marketing Top of Funnel Content Marketing Planning 363

Madison Logic

MAY 3, 2022

B2B marketers must engage prospective buyers with relevant content and advertising across multiple channels across individual members of a larger buying committee. . When marketers distribute content and advertising in siloed channels, there’s no guarantee that your messaging is aligned across each channel. Three channels.

Multi-Channel 52

Multi-Channel Account Based Marketing ABM Linkedin 52

Martech

DECEMBER 4, 2023

Getting real with upper-funnel expectations We need to rethink how we approach the early stages of marketing traditionally focused on brand awareness. Tracking upper-funnel and B2B activities is challenging but feasible. Many media platforms provide brand lift studies. Ask your representative or customer support for guidance.

B2B Marketing 103

B2B Marketing Trends B2B Planning 103

Brandpoint

JULY 14, 2023

Social media has transformed the way businesses engage with their target audience, and manufacturing companies are no exception. However, for manufacturing companies, quantifying the return on investment (ROI) of social media efforts can be complex. What is Social Media ROI? Focus on what you want to achieve.

Social Media 62

Social Media ROI Multi-Touch Attribution Paid Search Agency 62

ClickZ

JUNE 21, 2023

This interview with Tyrona Heath , Director of Marketing Engagement at LinkedIn’s B2B Institute, is aimed at celebrating and championing B2B excellence to drive creativity and excitement amongst B2B brands, marketers, and advertisers. Is B2B advertising facing a crisis of creativity? And if so, how did we get here?

Advertising Agencies 130

Advertising Agencies Creativity Top of Funnel Advertisements 130

Content Standard

SEPTEMBER 19, 2019

What ad units are delivering the most leads? These are some common LinkedIn ad budget questions your boss or clients will want answers to. For B2B marketers, LinkedIn is a powerful tool to reach decision-makers and generate business leads. Clearly Identify Your Advertising Goals. What are you trying to achieve?

Cost Per Click 79

Cost Per Click Budget Programs Spending Linkedin 79

Metadata

DECEMBER 20, 2022

What did $42M in spend on Facebook and LinkedIn tell us about successful paid social ads? A lot—but mainly, it showed us the four elements of paid social ads —the ad format, channel, audience and offer type—must work in harmony to drive leads, pipeline and ROI. A look at how offer types perform on LinkedIn and Facebook.

Linkedin 52

Linkedin Facebook Campaigns CTR 52

Schubert B2B

JUNE 22, 2023

For years, social media has been viewed as a platform used primarily by B2C businesses. However, in our today’s world, social media has become a vitally important tool in B2B inbound marketing as well. But, what really is the role of social media in b2b inbound marketing? But what exactly makes this platform so great?

Inbound Marketing 62

Inbound Marketing Social Media Social Marketing B2B Marketing 62

Oktopost

JUNE 30, 2021

It’s easy to dismiss Facebook as a place for sharing memes and getting into arguments with your least favorite uncle when LinkedIn is right there, ready to get down to business. Marketers who learn how to use Facebook Ads effectively can gain a distinct advantage over competitors who mistakenly write the platform off.

Top of Funnel 118

Top of Funnel Paid Search Agency Facebook Ads 118

illumin

MAY 9, 2024

Brand lifts are a simple tool for measuring how effective your brand and advertising efforts are. With ongoing integrations of AI in advertising and advanced marketing tools like journey advertising platforms, marketers and brands worldwide are constantly innovating and getting ahead of the game.

Advertisements 96

Advertisements Advertising Brand Identity Branding 96

Directive Agency

JULY 31, 2023

LinkedIn conversation ads are a powerful way to book sales meetings and boost webinar attendance, putting your brand front and center with your prospects. While creating conversation ads is easy, finding messages that are impactful and resonate with your audience is much harder.

Linkedin 52

Linkedin Paid Search Agency Work Management Ads 52

Valasys

JUNE 4, 2020

On the 2 nd of June 2020, LinkedIn through its marketing blog announced some new retargeting options to allow the marketers to make their customer interactions more personalized and turn more clicks into actual customers. How Retargeting by Video Views & Lead Generation Forms will Help the Marketers Reach the Right Professionals.

Linkedin 72

Linkedin Lead Ranking Budget Programs Tools 72

Martech

JANUARY 7, 2022

Adopting a one-size-fits-all approach to digital advertising often ends up costing brands much-needed time and resources. To us, that was kind of a waste of media dollars.”. He added, “We had to find a way to bring prospects into the funnel and stay engaged with them throughout the journey.”.

Display 110

Display Top of Funnel Ads Ad Building 110

SalesGrape

NOVEMBER 3, 2023

Understanding the Power of Social Media Lead Generation: Unleashing the Potential In today’s digital age, social media has become an integral part of our lives. Social media lead generation refers to the process of attracting and converting potential customers through strategic marketing efforts on these platforms.

Lead Generation 52

Lead Generation Social Media Generation Media 52