PureB2B

NOVEMBER 10, 2021

As a demand generation marketer focused on quality leads, creating a solid lead generation strategy should be at the top of your “to-do” list. Your lead generation strategy needs some basic components, including: Lead capture – gathering information from a lead. Some of the lead generation strategies to consider are explained below.

Lead Generation 62

Lead Generation Marketing Budget Sales Qualified Leads Top of Funnel 62

Learn from the Pros

MARCH 11, 2024

For years, marketers have relied on cookies to track user behavior, target ads, and personalize experiences across the web. As a B2B marketer, it’s crucial to understand the implications of this change and adapt your strategies accordingly. However, not all cookies work the same way, and not all cookies are going away.

Lead Ranking 52

Lead Ranking Multi-Touch Attribution B2B Marketing Lead Scoring 52

Marketing Insider Group

JULY 28, 2020

Michael Brenner (CEO of MIG) Says More “Social Content Campaigns” Are Just Adding to the Noise and Wasting Valuable Marketing Dollars. Content should first be focused on the sales conversations that sales teams want to have with key accounts. LinkedIn Ads Expert AJ Wilcox Agrees that LinkedIn Lead Gen is Not Enough.

Top of Funnel 246

Top of Funnel Linkedin Ideal Customer Profiles Paid Search Agency 246

Marketing Insider Group

NOVEMBER 16, 2021

The mix of keynotes, breakout sessions, ITSMA’s annual Marketing Excellence Awards (MEA), and post-event workshops have made for many informative and educational events. ITSMA was recently acquired by Momentum , a research and marketing consultancy organization focused on Account-based Marketing (ABM). Outcomes-based Metrics are key.

Account Based Marketing 227

Account Based Marketing B2B Thought Leadership Planning Thought Leadership 227

Vision6

DECEMBER 17, 2023

Research shows that 91% of marketers say that lead generation is their most important goal. High quality leads can not only boost conversion rates and customer loyalty but also significantly reduce marketing costs. By the end of this article you’ll know how to attract and identify leads with the highest conversion potential.

Lead Ranking 52

Lead Ranking Marketing Qualified Leads Sales Qualified Leads Lead Scoring 52

The Marketing Blender

NOVEMBER 22, 2023

Historically, companies have often presumed that their target audience frequents trade shows, leading them to invest in booth spaces and hope for buyer interactions. But more often than not, your target audience might not attend these grand events. Your prospective B2B customers may have concealed meeting points.

Lead Generation 52

Lead Generation Optimization Sales Qualified Leads Lead Scoring 52

NetLine

DECEMBER 18, 2023

How to leverage intent data in 8 steps Gone are the days when banner ads on a popular review website could funnel hundreds of leads to your business. On the contrary, today’s buyers are so inundated with paid advertisements and email blasts that they’ve turned a blind eye.

Intent Data 64

Intent Data Intent Top of Funnel Ideal Customer Profiles 64

Optinmonster

JANUARY 19, 2023

You may consider offering online courses, webinars, individual or group coaching, gated blog posts , downloads, podcasts and more in your membership. More interactive content like webinars and coaching might be better off as live events, while evergreen digital products like courses and downloads can be on-demand.

Marketing Websites 80

Marketing Websites Examples Lead Ranking Copywriting 80

The ABM Agency

APRIL 10, 2023

Reading Time: 11 minutes As a leading strategy for B2B SaaS marketing, account-based marketing (ABM) has become increasingly important in today’s rapidly changing landscape. ABM helps organizations focus on their top priority accounts without wasting any marketing spend, leading to higher return on investment in marketing efforts.

Account Based Marketing 97

Account Based Marketing Top of Funnel Enterprise Management Work Management 97

MKT1

JULY 13, 2023

But first, some MKT1 Events we’d love to see you at… We’ve got a few workshops and courses coming up—all are taught by me and are repeat courses (meaning I’ve iterated on them and they are even better now!) B2B Marketing Strategy: 2-Hour Workshop next week on 7/19 from 9-11 AM PT. Register here.

CMS Development 52

CMS Development Top of Funnel Product Lead Ranking 52

SmartBug Media

OCTOBER 9, 2019

Keep reading for tips and guidance on creating, assessing, and improving your strategy for lead generation marketing. Whether you’re auditing specific conversion paths, or reviewing the full scope of your lead generation strategy, understanding your personas is critical to your success. Perform a Buyer’s Journey Workshop.

Lead Gen 65

Lead Gen Sales Qualified Leads Lead Scoring Lead Ranking 65

Brandpoint

NOVEMBER 10, 2020

Webinars, online classes, Zoom meetups and full-fledged conferences. Virtual events are no longer just another lead gen tactic added to an arsenal of marketing assets — they’re now the only option most people have. The event chat is always too crowded and moving too fast for any good conversations. Here’s what I learned.

Work Management 149

Work Management Marketing Management Planning B2B Thought Leadership 149

Terminus

OCTOBER 5, 2021

Spoiler alert: it might take more than one post or ad for this to happen. Armstrong Flooring’s ad set below is a great example to feature for this use case. Think of educational resources like ebooks, white papers, reports, or anything else that can be valuable for your audience to use. Idea #4: Promote Your Upcoming Event.

Account Based Marketing 42

Account Based Marketing ABM Campaigns Webinar Metrics 42

Oktopost

AUGUST 24, 2021

Not just that, it’s also a time-tested and versatile strategy for reducing sales cycles and expediting pipeline generation. 99% found unique value in this B2B marketing strategy that they did not get from other channels. 99% found unique value in this B2B marketing strategy that they did not get from other channels.

Event Marketing 118

Event Marketing Work Management Marketing Budget Marketing Management 118

Heinz Marketing

SEPTEMBER 21, 2020

This week’s show is entitled “ Creating a Predictable Pipeline with Special Guest, Cheri Keith “ Cheri Keith is Head of Strategy for ON24. If you’re listening to us live on the Funnel Media Radio Network, thank you so much for joining us and making us part of your work from home workday, hybrid workday.

Top of Funnel 103

Top of Funnel Work Management Webinar Metrics Lead Ranking 103

SalesIntel

APRIL 17, 2024

In the B2B industry, email automation has become a transformative tool enabling you to streamline communication, offer personalized content, and cultivate leads efficiently. To enhance your email campaigns, it’s crucial to understand and implement effective strategies for B2B email marketing automation.

Marketing Automation Services 52

Marketing Automation Services Work Management Marketing Automation Marketing Management 52

DealSignal

NOVEMBER 9, 2022

Lead enrichment is the process of finding and adding important information to your lead records in order to keep your data accurate and focus your targeting efforts. If you’re working with a large list of leads, yet your conversion rates remain low, that means your segmentation and targeting are not well aligned. Increase conversion.

Ideal Customer Profiles 52

Ideal Customer Profiles Lead Scoring Lead Ranking Sales Qualified Leads 52

SalesIntel

APRIL 17, 2024

In the B2B industry, email automation has become a transformative tool enabling you to streamline communication, offer personalized content, and cultivate leads efficiently. To enhance your email campaigns, it’s crucial to understand and implement effective strategies for B2B email marketing automation.

Marketing Automation Services 40

Marketing Automation Services Work Management Marketing Automation Marketing Management 40

Adobe Experience Cloud Blog

FEBRUARY 25, 2019

Create a Content Marketing Funnel. Social media and Google Ads make this easier than ever, with business owners and marketers alike looking to make a positive ROI from their digital advertising. But they can capture their attention, deliver continuous value and drive them down the sales funnel.

Small Business Marketing 134

Small Business Marketing Paid Content Lead Generation Lead Scoring 134

DemandBase

OCTOBER 23, 2018

We went out on the road for our ABM Summer Road trip allowing us to meet you at workshops, certifications, dinners and happy hours! Meeting all of you and being able to have conversations in person about Account-Based Marketing is what we live for. Everyone rapidly researching and putting together plans for GDPR and data privacy talks.

Account Based Marketing 78

Account Based Marketing Trends B2B Marketing DemandBase 78

Onalytica B2B

APRIL 19, 2018

Now, we’re about to ruin the trifecta by adding a forth element: shared media. For example: a webinar uploaded to your brand’s site, co-hosted with an influencer, in which the influencer has written the content, in order to promote their up-coming e-book. User-Generated-Content. What are the benefits?

Top of Funnel 207

Top of Funnel Content Demand Generation Agencies Work Management 207

Terminus

MARCH 30, 2017

The problem with many account-based marketing (ABM) strategies is a lack of variation in content to actually engage the right audience. Usually this purpose falls in one of two categories: top-of-funnel, awareness-generating content, or bottom-of-the-funnel, conversion-generating content.

Top of Funnel 34

Top of Funnel Account Based Marketing ABM Webinar Metrics 34

Vidyard

MARCH 23, 2021

Get the insights you need to craft a video strategy that works. The Number of User-Generated vs. We went this route to give a more granular view of types of videos being created and to demonstrate the growing shift of video creation beyond the marketing use case, i.e., user-generated video created for sales conversations. Contents 1.

Advertising Benchmark 81

Advertising Benchmark Video Marketing Top of Funnel Enterprise Management 81

Terminus

OCTOBER 29, 2021

Organizations report, on average, a 48 percent higher win rate from their account-based efforts, and create opportunities in 21 percent of target accounts (TOPO) In a study released by the ABM Leadership Alliance, companies that implemented account-based strategies saw an increase of 171 percent in their average contract value (ACV).

Ideal Customer Profiles 58

Ideal Customer Profiles Account Based Marketing ABM Campaigns 58

ClearVoice

APRIL 23, 2020

How you quote, source and write about people in your content marketing projects has the ability to enhance your brand’s reputation and move consumers through your sales funnel with more grace and loyalty. Webinar scripts. For me, it’s no big deal to strike up a conversation. Sign up for a workshop.

Tips 106

Tips Buyer Personas Case Studies Psychographics 106

Launch Marketing

MAY 1, 2024

Even before that, a successful campaign starts with a well-defined campaign strategy. In this blog, we reveal the key steps for developing a marketing campaign strategy that will deliver off-the-charts campaign results. What about driving sales conversions? Will the campaign aim to increase brand awareness?

Paid Content 116

Paid Content Campaigns Account Based Marketing Marketing Strategy 116

Vidyard

MARCH 23, 2021

Get the insights you need to craft a video strategy that works. The Number of User-Generated vs. We went this route to give a more granular view of types of videos being created and to demonstrate the growing shift of video creation beyond the marketing use case, i.e., user-generated video created for sales conversations. Contents 1.

Advertising Benchmark 65

Advertising Benchmark Video Marketing Top of Funnel Enterprise Management 65

SnapApp

JANUARY 12, 2017

This is a problem: By allowing the marketing content to stop at one of these steps, momentum that’s built up suddenly comes to a screeching halt – and the conversation that was started abruptly ends. When creating these materials, consider the following questions: What important details would my audience want to know before the event?

Planning 48

Planning Top of Funnel Promotion Content 48

SnapApp

JANUARY 12, 2017

This is a problem: By allowing the marketing content to stop at one of these steps the event, momentum that’s built up suddenly comes to a screeching halt – and the conversation that was started abruptly ends. What conversation could I begin with my audience to stay top of mind? Post-event Marketing content.

Planning 48

Planning Top of Funnel Promotion Content 48

Convert

JANUARY 30, 2023

Currently the CRO Manager at Conversion Advocates , Simon makes the journey from a CRO specialist to a lead at an agency look easy. It’s a growth strategy. Lesson #3: Something Simon would recommend doing differently right now is focusing on one research method at a time, and doing one in-depth analysis. And it paid off.

Lead Ranking 59

Lead Ranking Lead Scoring Paid Search Agency Budget Programs 59

B2B Digital Marketer

SEPTEMBER 29, 2020

In this episode of the B2B Digital Marketer Podcast , Nicoline Maes shares her experience working with B2B clients and how you can come up with a successful advertising and content marketing strategy through the right balance between push and pull marketing. 23:25- Investing in targeted funnels. 15:58 – Overcoming the paradox.

Planning 52

Planning Paid Search Agency Advertising Agencies Work Management 52

ConvertKit

MAY 2, 2019

Why use landing pages when you could create other static website pages or email opt in forms to attract new email subscribers? We have a few reasons why you may want to use landing pages in your email marketing strategy and some landing pages examples to show you how other creators are making it happen.

Landing Pages 75

Landing Pages Top of Funnel Opt-out Opt-in 75

CoSchedule

FEBRUARY 17, 2023

[table of contents] Creating a webinar should be foremost on every marketer’s mind, especially when, on average, 73% of B2B webinar attendees become qualified leads. A webinar is a relatively easy and inexpensive approach to reaching out to your target demographic, which may help you gain new leads and expand your brand’s reach.

Webinar Metrics 90

Webinar Metrics Lead Ranking Sales Qualified Leads Lead Scoring 90

ConvertKit

MARCH 25, 2019

Why use landing pages when you could create other static website pages or email opt in forms to attract new email subscribers? We have a few reasons why you may want to use landing pages in your email marketing strategy and some landing pages examples to show you how other creators are making it happen.

Landing Pages 72

Landing Pages Top of Funnel Opt-out Opt-in 72

Unbounce

JUNE 11, 2020

So it’s fair for a marketer to ask: “Is now a good time to be running webinars? In some places, gatherings like conferences and workshops won’t be in the cards for quite a while. If anything, webinars are only going to blow up. Webinar landing page best practices. Inspiring examples of webinar landing pages .

Landing Pages 145

Landing Pages Webinar Metrics Examples Practices 145

Unbounce

JULY 16, 2019

If you’re an agency owner, there’s a lot of pressure on you to prove to clients (beyond a shadow of a doubt) that your strategies and tactics are working. But what if you’re working with a client who gets way more phone calls than online conversions? The Challenge: Tracking Phone Calls Like Clicks.

Advertising Agencies 111

Advertising Agencies Paid Search Agency Ad Agencies Landing Pages 111

Single Grain

JULY 14, 2020

With the ever-increasing number of SaaS companies, it is crucial for you to follow certain growth strategies to outdo your competitors. Now that we have a clear understanding of what SaaS is and how marketing a SaaS product differs from traditional marketing, let's move on to SaaS growth strategies. Top 12 SaaS Growth Strategies.

Marketing Budget 145

Marketing Budget Paid Search Agency Paid Content Work Management 145