Martech

FEBRUARY 8, 2024

Too often, companies focus SEO efforts on driving traffic with top-of-the-funnel content and keywords. While this approach can generate traffic, it often fails to convert them into leads and sales. In B2B, the opportunity is in optimizing for bottom-of-the-funnel queries and conversions. So, why start from the bottom in B2B?

Top of Funnel 122

Top of Funnel SEO B2B Paid Search Agency 122

KoMarketing Associates

MAY 15, 2018

In fact, data shows that “89% of B2B researchers use the internet in their research process and they conduct 12 searches prior to engaging on a specific brand’s site.”. While blog posts, online guides, and white papers are great “top of the funnel” content assets, you must nurture the lead all the way through to the purchase.

Case Study 152

Case Study Case Studies Studies Effectiveness 152

B2B Digital Marketer

SEPTEMBER 15, 2022

Five things every B2B marketing funnel needs to have. By analyzing your B2B sales funnel , you will not only be able to generate more sales, but it also enables you to improve your sales processes, which will enable you to understand your customers better. The 5 Musts of B2B Marketing Funnels.

Marketing Funnels 98

Marketing Funnels Top of Funnel B2B Marketing Digital Marketing Funnels 98

ClearVoice

DECEMBER 18, 2023

Sharing relevant data points and case studies. Engagement and Conversion Issues Don’t rely on generic conversion funnels. You can invest in Customer Relationship Management (CRM) software to track and score each lead’s interactions accordingly.

Account Based Marketing 95

Account Based Marketing ABM Tactics Top of Funnel 95

Zoominfo

FEBRUARY 25, 2021

What is lead generation, and why is it a source of contention for sales and marketing teams? Usually considered a sub-objective of a Demand Generation strategy, Lead generation refers to the process of attracting and converting prospects into paying customers, or at the very least getting them into the sales funnel.

Sales Management 240

Sales Management Lead Generation Lead Ranking Sales Qualified Leads 240

Tiecas

FEBRUARY 5, 2024

Industrial marketing for manufacturers is complicated, with many moving parts that must mesh together to produce measurable and sustainable results, i.e., generate better quality leads that turn into sales opportunities. See How Manufacturers Can Use Content for Differentiation and Create a Competitive Edge ).

Top of Funnel 104

Top of Funnel Lead Generation Advertising Agencies Lead Scoring 104

Sprout Social

MAY 5, 2021

As a marketer, you know getting customers’ attention can be tough, but actually closing those customers is just as much of a struggle for sales reps in your org. That’s because the average sales process is more complex than ever. What is sales enablement, anyway? Case studies.

Paid Search Agency 115

Paid Search Agency Top of Funnel Work Management Sales Qualified Leads 115

Zoominfo

MARCH 9, 2021

Demand generation is the process of building awareness and interest in a brand’s products and services. Marketing teams work in a cross-functional capacity to develop ongoing, omni-channel strategies that utilize a portfolio of tactics to connect value propositions to the right audience. Demand Gen = Sales + Marketing.

Demand Generation Agencies 225

Demand Generation Agencies Demand Generation Top of Funnel Demand 225

Marketing Insider Group

AUGUST 11, 2020

They are commonly the top goal for most businesses, with the majority of their budget being funneled in this direction. But when the numbers at the bottom of the funnel refuse to budge it can be incredibly frustrating. Pop-ups get a bad rep, but they can be useful for capturing your audience’s attention – if they are used correctly.

Sales Management 267

Sales Management Top of Funnel Conversion Process 267

The Point

NOVEMBER 27, 2018

Precious few B2B marketers can show true ROI from organic social activity, and even less are using organic social media in a systematic way to either generate social leads or drive those leads through the demand generation funnel. I spoke to Daniel Kushner, CEO of B2B social media management platform company Oktopost , for his perspective. (HS)

Top of Funnel 203

Top of Funnel Demand Generation Agencies Demand Generation Lead Ranking 203

SalesIntel

JULY 10, 2023

Understanding buyer intent has become crucial to marketing, sales, and revenue operations (RevOps) strategies in the current competitive business climate. Why Intent Data is Crucial in Modern Marketing and Sales: Marketing and sales professionals face an uphill battle in reaching and converting potential customers.

Top of Funnel 71

Top of Funnel Intent Data Marketing Funnels Ideal Customer Profiles 71

Outgrow

MARCH 2, 2021

Your A-Z Guide on E-Commerce Marketing [Strategies+Case Studies]. E-commerce marketing is a tactic that is easier than it sounds. It guides potential consumers through the conversion funnel. Local Marketing - When a brand implements marketing tactics centered on where their prospects are located geographically. .

Case Studies 104

Case Studies Case Study Studies Marketing & Strategy 104

The Marketing Blender

JULY 19, 2022

How To Build A B2B Marketing Funnel. When you’re in the business of marketing B2B products or services, it’s crucial to create a B2B marketing funnel that will guide potential customers through the buying process. A well-constructed funnel will help qualify leads and precisely target those who are most likely to buy from you.

Top of Funnel 98

Top of Funnel Marketing Funnels B2B Marketing Ad Building 98

Webbiquity

APRIL 18, 2024

Business process automation is, hands down, one of the best technological innovations to come along in decades. These tasks take time away from the value we could potentially be adding in our business. But how do make the best use of it (or get started, if you’re still stuck in manual processes)? Guest post by Eduard Klein.

Marketing Automation Services 161

Marketing Automation Services Ideal Customer Profiles Efficiency Marketing Automation 161

The Lead Agency

JUNE 7, 2023

Lead nurturing is a powerful B2B marketing strategy for companies to create meaningful connections and drive engagement with customers and prospects at every stage of the sales funnel. Almost 80% of marketing leads don’t actually convert into sales. What is lead nurturing?

Sales Management 62

Sales Management Lead Nurturing Lead Ranking Sales Qualified Leads 62

BenchmarkONE

JANUARY 12, 2022

The journey your customers take when interacting with your brand is synonymous with the sales funnel. Your sales funnel is essentially the way your inbound leads identify your brand, interact with it, and consider it to solve their problem (but more on that in a bit). . What Is a Sales Funnel? Case studies.

Top of Funnel 65

Top of Funnel High Quality Lead Funnel Advertising Work Management 65

Zoominfo

FEBRUARY 25, 2021

What is lead generation, and why is it a source of contention for sales and marketing teams? Usually considered a sub-objective of a Demand Generation strategy, Lead generation refers to the process of attracting and converting prospects into paying customers, or at the very least getting them into the sales funnel.

Sales Management 177

Sales Management Lead Generation Lead Ranking Sales Qualified Leads 177

Binary Demand

FEBRUARY 23, 2024

[ps2id id=’Introduction’ target=”/]Based on a recent HubSpot report, 35% of surveyed marketers prioritized B2B demand generation activities in 2022, indicating a noticeable shift from tactical demand generation to a more strategic approach in the current and future of B2B demand generation marketing.

Demand Generation Agencies 116

Demand Generation Agencies Demand Generation Demand Account Based Marketing 116

Litmus

OCTOBER 14, 2022

What is an email marketing funnel? An email marketing funnel is the path a subscriber follows that takes them from a prospective lead to a customer. Much like a traditional sales funnel, subscribers have different needs along the way, all of which should be acknowledged and addressed through email. Consideration.

Marketing Funnels 97

Marketing Funnels Top of Funnel Email Marketing Webinar Metrics 97

Webbiquity

MARCH 31, 2022

They must manage multiple campaigns simultaneously, while working effectively with partners across the globe. They need to manage their marketing budgets prudently and make sure every dollar is spent wisely. Your launch is just the beginning of an ongoing process of continual improvement. Guest post by Sumeet Anand.

Marketing Budget 289

Marketing Budget Enterprise Management Sales Management Work Management 289

Zoominfo

OCTOBER 5, 2021

Demand generation is the process of building awareness and interest in a brand’s products and services. Marketing teams work in a cross-functional capacity to develop ongoing, omnichannel strategies that utilize a portfolio of tactics to connect value propositions to the right audience. What is Demand Generation?

Demand Generation Agencies 130

Demand Generation Agencies Demand Generation Top of Funnel Demand 130

Optinmonster

DECEMBER 5, 2022

You’ve probably heard of an email marketing funnel, but are you wondering how to build one and what all the fuss is about? Email marketing funnels are a super effective way to turn casual website visitors into loyal customers. It’s not magic, but with our ultimate guide, email funnels can be simple.

Top of Funnel 72

Top of Funnel Marketing Funnels Email Marketing Conversion 72

FunnelEnvy

FEBRUARY 19, 2024

Imagine a visitor landing on your website after clicking on a targeted ad. They are part of strategic SaaS marketing campaigns that understand the different stages of the sales funnel. If you invest in ads, nailing your PPC landing page best practices is essential! Measure performance metrics and track key funnel stages.

Landing Pages 62

Landing Pages Top of Funnel Practices Demand 62

Ledger Bennett

MAY 7, 2020

Have you ever wondered how sales and marketing fit together? What someone meant when they talked about the funnel? Well, we’ve put together a complete guide for you to learn all about the two different types of funnels we utilize daily. What is a Marketing Funnel? Marketing Funnel Stages: Top vs Bottom.

Top of Funnel 52

Top of Funnel Marketing Funnels Lead Ranking Marketing Qualified Leads 52

Choozle

JANUARY 21, 2019

Leverage a full-funnel targeting approach to increase sales & return on ad spend, and lower cost per acquisition through self-service display campaigns using the Choozle platform. It has enabled a seamless transition from managed services to in-house thanks to an intuitive, yet powerful and robust platform.”.

Case Study 43

Case Study Case Studies Studies Cost per Acquisition 43

SalesIntel

AUGUST 17, 2022

Sales, by all accounts, is a perfect blend of art and science. A sales rep prospecting clients on the phone is pure art (that’s why some are good at it while others not so much) but deciding who to call is pure science (think CRMs and sales automation tools). What is a Sales Funnel? The Groundwork.

Top of Funnel 40

Top of Funnel Ideal Customer Profiles Effectiveness Clickthrough 40

Martech

DECEMBER 14, 2023

The B2B sales cycle is lengthy and complex. Sales isn’t easy. But after 15 years in relationship-based sales and management, I can tell there’s a solution to close deals 25% to 30% faster. But after 15 years in relationship-based sales and management, I can tell there’s a solution to close deals 25% to 30% faster.

Sales Cycle 90

Sales Cycle Ideal Customer Profiles B2B Sales Top of Funnel 90

Goodish Agency

JUNE 22, 2020

Since hemp products are not allowed to be advertised on Google and Facebook, the company relies on influencers and SEO to drive online sales growth. After we had tracked everything we wanted to, we were able to see where the funnel is leaking the most. Improving CR is a slow process, but every month we are adding 0.3%

Case Study 52

Case Study Case Studies Studies Funnel Advertising 52

Oktopost

MARCH 4, 2024

In this highly competitive and saturated market, SaaS companies must continuously meet their KPIs, drive customers down the B2B funnel, and ensure they stand out from their competition. The goal is to implement a range of top, middle, and bottom-of-the-funnel marketing activities covering every funnel stage.

Ideal Customer Profiles 62

Ideal Customer Profiles Top of Funnel B2B Marketing Marketing & Strategy 62

BenchmarkONE

NOVEMBER 10, 2022

A marketing funnel is a visual representation of your customer’s journey from the moment they come in contact with your brand till they become a paying customer. Other marketers also refer to marketing funnels as purchase, conversion, and lead funnels, among others. Why Do You Need A Marketing Funnel? Email Funnel.

Top of Funnel 74

Top of Funnel Marketing Funnels Marketing Automation Services High Quality Lead 74

ClickZ

JANUARY 12, 2024

The emergence of platforms like TikTok has revolutionized how brands connect with their audience, adding layers of complexity and opportunity. Top of Funnel Marketing Top-of-funnel marketing is about more than just creating buzz; it’s about laying a sustainable foundation for growth.

Advertising Agencies 105

Advertising Agencies Top of Funnel Marketing Attribution ROAS 105

Optinmonster

JUNE 10, 2021

I use targeted OptinMonster campaigns at various stages in the funnel to increase opt-ins, freemium signups, and sales conversion rates. The campaigns have had a compounding effect and sales are up 2.5x. And to draw the attention of the reader, DateID added a MonsterEffect® sound to play when the floating bar appears.

Case Study 66

Case Study Case Studies Studies Conversion Rate 66

Anyword

AUGUST 26, 2021

If you’re looking for one of the best ways to convince someone to take a desired action, you’ve come to the right Writing sales copy for the funnel is not a “one size fits all” deal. At each level, the ad copywriting style needs to change. For example, if you are selling dog food, then include terms like “sale” and “free”.

Top of Funnel 52

Top of Funnel Copywriting Funnel Advertising Advertising Funnels 52

SmarkLabs

JUNE 13, 2022

Feeling bamboozled by marketing tactics, channels, and buzzwords? In this B2B marketing strategy framework, we provide insights on how to develop a manageable strategy for an early market team. Having ICPs clearly defined helps your sales and marketing teams to understand which businesses would make great prospects.

Paid Search Agency 97

Paid Search Agency Paid Content Ideal Customer Profiles Sales Management 97

DealSignal

APRIL 10, 2024

Due to the volume of content and online resources in nearly every industry, most people on your buying committees can perform their own research on their own time and are likely to make a decision before ever talking to your sales team. This can be vendor comparison guides, case studies, and more.

Intent Data 52

Intent Data Ideal Customer Profiles Intent Marketing Automation Services 52

Hubspot

MAY 5, 2021

Conversion funnels are a fundamental concept in sales. Personally, I like to visualize the funnel as that big scary slide you wanted to try as a kid. Customers take a similar journey through your company's conversion funnel when evaluating whether or not to buy from you. All leads begin at the top of the funnel.

Top of Funnel 101

Top of Funnel Optimization Conversion Cost per Acquisition 101

Only B2B

MARCH 10, 2022

You know how difficult it is to boost sales with B2B lead generation tactics. Overhyped case studies from huge firms that might raise sales. More sales = more leads. Are you ready to discover the best B2B lead generating tactics for your company? The Process Of Generating B2B Leads.

Lead Generation 118

Lead Generation Sales Management Paid Content Sales Qualified Leads 118