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4 digital marketing pain points SMBs face today by Microsoft Advertising

Martech

To succeed as a small or medium-sized business (SMB), employees must work smarter. This opportunity to bring creativity and agility to the table is one of the many reasons why employees find SMBs rewarding workplaces. And often, with SMBs, the product offering aligns with employee values and belief systems. But let’s face it.

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MindMatrix: A Unique Marketing Automation Platform for SMB

NuSpark Consulting

Learn About MindMatrix Marketing Automation; An Interview with Andrew Carlton, Director of Channel Sales at MindMatrix. MindMatrix is one the platforms I recommend to SMBs. I recently caught up with Andy Carlton, Director, Channel Sales and Business Development at MindMatrix. Paul: How does this translate to the SMB market?

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4 Small Business Marketing Tools To Generate More Leads

Salesforce Marketing Cloud

Read our free SMB Guide to Sales and Marketing Alignment. Website optimization is a priority for every marketer and a key marketing tool for any SMB, but especially for those that sell, advertise, and target online. A basic channel report to track conversion. Detail how each marketing channel is driving conversions.

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Supporting Small Business Saturday with 2020-Conscious Marketing

Moz

Publicize your Small Business Saturday offers on your social channels. Bring creativity to bear in publicizing your most compelling reasons to shop local on Facebook, Twitter, Instagram, YouTube, and other social media platforms. He’s like so many of our SMB clients. Twitter followers. Social profiles.

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How SMBs Use Twitter: 15 Stats You Should Know

Hubspot

In fact, in 2013, 36% of SMBs attracted a customer from their Twitter marketing campaigns. As more and more companies look to Twitter to generate site traffic and customers, the interactions on Twitter become more meaningful to customers and companies alike. To view the full report, check it out on Twitter''s website.

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Conversica Names Former IBM Exec, Terrie Banuelos, to Vice President of Global Sales

Conversica

Banuelos brings decades of sales experience in marketing cloud, enterprise marketing management, commerce, and digital experience solutions across SMB, mid-market and enterprise businesses and directly supports Conversica’s transparent commitment to Diversity and Inclusion. FOSTER CITY, Calif., – Aug. 5, 2021 – Conversica, Inc. ,

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Data Privacy Marks the End of Digital Feudalism

Content Standard

(While I haven’t seen what I would consider definitive benchmarks for opt-out vs. opt-in conversions, there is evidence that properly managing opt-in requirements also places a greater financial burden on businesses.). Also not to be ignored is the net negative sentiment surrounding major tech companies.

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