Trade Press Services
MARCH 11, 2024
As Cory mentioned, what has changed is how content is delivered, what formats people like to read, and what platforms and technologies they use to consume. I’ve also seen a lot of B2B freelance writers go into content marketing. There has been a real growth in B2B content marketing that certain publishing companies are doing.
B2B Memes
AUGUST 10, 2012
That’s never more true than when he writes about content marketing, as he did last Monday. But whenever he explains AdVoice, the Forbes approach to mixing editorial contributions from advertisers with more traditional editorial, I start feeling queasy. But content marketing itself doesn’t worry me. True enough.
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B2B Memes
AUGUST 10, 2012
That’s never more true than when he writes about content marketing, as he did last Monday. But whenever he explains AdVoice, the Forbes approach to mixing editorial contributions from advertisers with more traditional editorial, I start feeling queasy. But content marketing itself doesn’t worry me. True enough.
Biznology
APRIL 11, 2013
Content creation goes by many names, but one of the most intriguing is a relatively new term called “brand journalism.” In truth, brands have long been integral to the media as the advertisers who paid the lion’s share of the cost of newsgathering. Photo credit: inju. The phrase itself is a bit of a head-scratcher to begin with.
Outgrow
SEPTEMBER 15, 2022
About our guest: Kate is passionate about assisting brands in driving engagement through digital excellence, content, public relations, and analysis. She has been a content marketing champion since 2006, launching a variety of products and services to drive traffic and audience for brands. And you don’t mean anything.
Biznology
AUGUST 2, 2013
IBM, although a leader in e-business, struggled with this decision and initially decided not to sell their computers online over concerns about disintermediating existing suppliers. There was substantial concern among businesses about the impact on their retail outlets and channel partners.
6sense
FEBRUARY 14, 2022
Digital advertising has transformed dramatically as programmatic advertising has become increasingly ubiquitous. This method of media buying — in which advertisers use automated technologies to purchase ad space rather than manual methods — eliminates effort, reduces costs, and increases reach for advertisers.
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