Remove Advertisements Remove Advertorials Remove Content Remove Disintermediation
article thumbnail

Lewis DVorkin: Content Marketing or Advertorial?

B2B Memes

That’s never more true than when he writes about content marketing, as he did last Monday. But whenever he explains AdVoice, the Forbes approach to mixing editorial contributions from advertisers with more traditional editorial, I start feeling queasy. But content marketing itself doesn’t worry me. True enough.

article thumbnail

Lewis DVorkin: Content Marketing or Advertorial?

B2B Memes

That’s never more true than when he writes about content marketing, as he did last Monday. But whenever he explains AdVoice, the Forbes approach to mixing editorial contributions from advertisers with more traditional editorial, I start feeling queasy. But content marketing itself doesn’t worry me. True enough.