Programmatic Advertising Glossary & Brief History
Digilant
OCTOBER 4, 2023
And for the next few years, digital advertising mirrored this simple and straightforward process. In this same time frame, Google launched AdWords, which allowed advertisers to run CPC-priced campaigns on the Google networks. Backed by name-brand recognition and power, Google launched AdSense, their display network, in 2003.
Let's personalize your content