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Best banner ads: examples of remarkable display advertising

Bannerflow

The best banner ads are a combination of many different elements. They can feature impactful imagery, unique interactivity, brilliant copy, or highlight the very best in advertising technology. Yet, great online advertising not only needs to capture a viewer’s attention, it must also fulfil the purpose it is designed for.

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Programmatic Advertising Glossary & Brief History

Digilant

Many factors have contributed to the exorbitant growth of programmatic digital advertising: better technology, a need for better targeting, and the introduction of mobile phones, to name a few. Experts no longer question the validity of programmatic marketing or if advertisers use it.

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When Did Programmatic Advertising Start: A History Lesson

Rev

Remember those banner ads that you used to see when scrolling through MySpace or talking to your best friend via the antiquated AOL Instant Messenger? Those ads that we would see on our computers after school, or deep in a chat with your best friend, were actually the beginning of what we call Programmatic Advertising today.

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What is Programmatic Digital Advertising?

Digilant

Just a little over five years ago, in 2015, data shows that advertisers spent about $24.48 billion on programmatic digital advertising in the United States. Experts predict that advertisers will spend just under $80 billion on programmatic advertising in 2021. . A brief history of programmatic digital advertising.

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Media Buying 101: What It Is and How It Works [+15 Platforms to Use]

Hubspot

Ever wonder who is behind those banner ads on the sites you visit the most? Or the Super Bowl ads we talk about for weeks after they've aired? The answer is media buyers. When a brand gets a marketing budget, a portion of that typically goes to paid advertising. That's where media buying comes in.

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Online Display Advertising, Targeting, and Capturing Leads

NuSpark Consulting

A Look at Online Display Advertising for Lead Generation. It’s time to take another look at online display advertising strategy now that Google has revamped its ad planner tool; now calling itself the Google Display Network Ad Planner, and eliminate site research from non-GDN sites. Ad units and rich media.

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How To Accelerate Performance Using Dynamic Remarketing

Bannerflow

Dynamic remarketing is a powerful way of enabling greater precision and efficiency within your advertising campaigns. Remarketing targets existing audiences with general ads relating to your website. The most impactful video ads don’t just capture user attention; they also persuade the user to complete the desired action.

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