Valasys

SEPTEMBER 6, 2019

Twitter is one of the most vibrant channels for marketers to run their ad campaigns & for promoting their brands. The average performance of the Tweets: When starting on with measuring the endeavors of Tweeter ad & promotion campaigns, the law of averages helps a lot.

Click Rate 40

Click Rate Marketing Automation Services Ideal Customer Profiles Social Media 40

Valasys

AUGUST 12, 2019

Running highly customized marketing to the ideal prospects consistently ensures that the marketers are likely to close more of the leads & achieve a higher proportion of sales closure. A successful ABM strategy, at the end of the day, has to be focused on generating more leads. Targeted campaigns are run to convert VIP prospects.

Account Based Marketing 40

Account Based Marketing Sales Qualified Leads Top of Funnel Marketing AI 40

Valasys

AUGUST 30, 2019

Having grown up with smartphones & laptops they have evolved to overlook useless noise created by marketing ads & value human experiences more. Methods to Draw Gen Z to B2B marketing Endeavors. Gen Z is the first generation of digital communities. Gen Z, in no way, should be mistaken for being elusive. for help with any queries.

Paid Content 49

Paid Content Lead Scoring Lead Ranking B2B Marketing 49

Valasys

SEPTEMBER 16, 2019

Moreover, according to a blog by the Hootsuite, 80% of the B2B leads generated on all the Social Media channels, come exclusively through LinkedIn. Doing the SEO correct ensures that the search engines crawl & establish the pieces of content as high-value, which ultimately leads to a higher rank for the pieces of content.

Paid Content 40

Paid Content Linkedin Optimization Marketing & Strategy 40

Valasys

SEPTEMBER 4, 2019

Running advertising, promotional & lead generation campaigns on social media platforms is essential as nowadays customers are the kings & they prefer to consume content in their own preferred ways. Marketers need to respect the researching habits of the customers & evolve with it.

Paid Content 40

Paid Content Cost Per Thousand CTR CPM 40

Valasys

SEPTEMBER 10, 2019

Leverage Influencer Marketing: According to a study by Convince & Convert, Influencer Marketing can drive 11x more traffic than banner ads. Let’s now delve deeper into the following tactics that can be used by the marketers to create a positive buzz about their products or services online: 1.

Word of Mouth 40

Word of Mouth WOMM B2B Marketing Marketing AI 40

Valasys

SEPTEMBER 13, 2019

In contrast to the traditional methods of digital advertising , this advertising technic utilizes data insights & algorithms to serve ads to the right users, at the right time & the right place. Furthermore, according to AdWek BrandShare, 63% of B2b marketers plan to increase their expenses on the programmatic ads.

Marketing AI 40

Marketing AI Advertising Agencies Paid Search Agency B2B Marketing 40

Valasys

NOVEMBER 4, 2019

According to a report by Mary Meeker’s 2019 Internet Trends Report, digital ad spend has increased by 22%. Furthermore, Gartner’s research shows that spending on ad & marketing technology is at the highest, amounting to a stunning 29% of the total marketing budget, thus, making it the single largest area of investment.

Marketing AI 45

Marketing AI B2B Marketing Personalization Marketing Budget 45

Valasys

AUGUST 6, 2019

Businesses also need to attract, engage & convert the prospects using the pieces of content which resonate with their specific research stages or their positions in the conventional sales funnel – whether top, middle or low funnel leads. Special focus should always be on segmenting the accounts & on segment-specific-personalized-ads.

Marketing AI 45

Marketing AI Top of Funnel B2B Sales Marketing Budget 45

Valasys

AUGUST 20, 2019

With approximately half of the total population of the world using Email marketing , it certainly is a tool that B2B companies have always relied on for a consolidated return on their marketing investments (ROMIs). Besides, Email Marketing is also beneficial for sharing third-party ads.

Marketing AI 58

Marketing AI Email Marketing Campaigns Personalization 58

Valasys

OCTOBER 3, 2019

Pinterest ads allow marketers to meet their marketing goals & hence marketers need to define & measure their Pinterest KPIs. Pinterest ads allow marketers to reach their business goals whether the marketers are looking to build brand awareness, increase the sales of their eCommerce platform or increase the leads on their website.

Social Media 51

Social Media Media Landing Pages Marketing Analytics Tools 51

Valasys

AUGUST 26, 2019

When it comes to B2B content marketing & crafting of a holistic strategy for creation & distribution of content across multichannel, to help the marketers optimize their return on marketing investments (ROMI), the marketers need to be well informed of the changing dynamics of market place around them. Bringing It All Together.

Paid Content 40

Paid Content Top of Funnel B2B Marketing Marketing AI 40

Valasys

APRIL 3, 2020

Adding eCommerce to your business as a sales channel isn’t a cakewalk. The right content strategy, whether be in the form of blog posts, other pieces of information or marketing ad campaigns, helps B2B eCommerce firms drive optimum site traffic, conversions as well as achieve maximum cross-selling and up-selling effectiveness.

eCommerce 52

eCommerce B2B Enterprise Management Customer Satisfaction 52

Valasys

AUGUST 9, 2019

Oftentimes, the sales team isn’t aware of the pieces of content that their sales-ready prospects have already been served with, during their nurturing processes as leads. As per a report published in the Search Engine Journal (SEJ), 51% of the online traffic on a website is a repercussion of organic searches.

Paid Content 40

Paid Content Marketing Budget Lead Ranking Top of Funnel 40

Valasys

NOVEMBER 20, 2019

Adding the Latent semantic indexing (LSI) keywords can improve the discoverability of the blog posts further. Revitalizing your B2B blog post ideas is important for B2B marketers as blogs are important for SEO as well as lead generation. Having similar blogs can prove to be a hindrance to optimize audience engagement.

B2B 45

B2B Brand Identity Branding ROMI 45

Valasys

AUGUST 28, 2019

Live events help in boosting the overall marketing endeavors of a company & lead to optimized sales revenue. The business connections made during the event can be beneficial for not only sharing meaningful insights but can also eventually lead to cumulative ventures & mutual partnerships amongst marketers. Wrapping It Up.

Marketing AI 40

Marketing AI CMO Planning Paid Search Agency 40

Valasys

AUGUST 8, 2019

On the contrary, a lower score (especially if the score is critically low below a minimum permissible limit determined by the ISP) can lead to the ISP sending email to the spam or Thrash folders of the recipients. Separate ISPs have separate methods to determine the email sender reputation score. Driving Email Engagement : .

Paid Content 40

Paid Content Email Marketing Optimization Research 40

Valasys

NOVEMBER 20, 2019

Adding the Latent semantic indexing (LSI) keywords can improve the discoverability of the blog posts further. Revitalizing your B2B blog post ideas is important for B2B marketers as blogs are important for SEO as well as lead generation. Having similar blogs can prove to be a hindrance to optimize audience engagement.

B2B 40

B2B Brand Identity Branding ROMI 40

Anteriad

APRIL 25, 2023

ABM uses  Demand Generation  techniques with the objective of adding new accounts or increasing revenue per existing account instead of focusing on individual leads. Banner ads A web banner or banner ad is online advertising delivered by an ad server. See White Hat SEO. Blog A regularly updated website or web page.

Paid Content 95

Paid Content Sales Management B2B Sales Top of Funnel 95

Anteriad

APRIL 25, 2023

ABM uses  Demand Generation  techniques with the objective of adding new accounts or increasing revenue per existing account instead of focusing on individual leads. Banner ads A web banner or banner ad is online advertising delivered by an ad server. See White Hat SEO. Blog A regularly updated website or web page.

Paid Content 84

Paid Content Sales Management Top of Funnel B2B Sales 84

Valasys

JULY 8, 2019

Visually appealing pieces of content weaved in the form of stories, videos in particular when employed in B2B marketing, help in convincingly fostering customers’ rendezvous & simultaneously help the marketers in optimizing the Return on Marketing Investment (ROMI). Visual Storytelling Assistances B2B Marketers.

Storytelling 56

Storytelling Top of Funnel B2B Marketing Word of Mouth 56