Ambal's Amusings

JULY 22, 2010

With this plan in hand, no matter where you plan to use your messaging, you can be sure that your story is consistent—adding credibility to your brand—across blogs, tradeshows, webinars, white papers, your website and other distribution points. Laura Patterson's book Marketing Metrics in Action. Marketing Edge podcast.

B2B Marketing 100

B2B Marketing Planning B2B Trade Show 100

Ambal's Amusings

MAY 27, 2010

But, if you start small and add on, always adding appropriate information, you’re more likely to reach a qualified sales lead. Since the B2B marketing cycle starts when the prospect is first met, and ends when the sale is closed, you always want to be providing the right amount of information. Marketing Edge podcast.

B2B Marketing 100

B2B Marketing Content Marketing B2B Planning 100

Ambal's Amusings

OCTOBER 15, 2009

We have invited B2B Experts to shed light on the following question: "In what ways have metrics evolved with the increase in digital B2B marketing? Recommended Resources from B2B Marketing Experts. Forrester Blog for Interactive Marketing Professionals. Ardath Albee's blog Marketing Interactions. Ardath Albee.

ROI 100

ROI B2B Marketing Paid Search Agency Planning 100

The Effective Marketer

MARCH 9, 2010

What I Don’t Like: Lead-in copy “Explode six direct marketing myths&# doesn’t tell me much, poor choice of words (although ‘myths’ tend to get people to read). Very light on copy but direct to the point and making good use of bullet points. Not copy intensive and good use of bullet points.

Marketing Budget Creation 100

Marketing Budget Creation Design Email Marketing Planning 100

The ROI Guy

SEPTEMBER 17, 2010

The question any marketer needs to ask - Are your marketing efforts adding to the clutter, or driving a valuable dialogue and as a result, connecting meaningfully with prospects to advance the buying cycle? How fundamental is the shift from product / solution selling to value selling / marketing?

Interactive Marketing 40

Interactive Marketing Marketing Automation Services Peer-to-peer Buying Cycle 40

SpotMe Blog

JUNE 29, 2023

Have you considered adding digital-first events to your pharmaceutical marketing strategy? According to recent estimates, the top 15 pharma companies spend over $50 billion annually on marketing in the US alone. Pharmaceutical companies also spend significantly on marketing events like conferences, symposiums, and meetings.

Paid Content 52

Paid Content Webinar Metrics Marketing Budget Marketing Strategy 52

Webbiquity

OCTOBER 27, 2010

Forrester recently released a report by Laura Ramos and Augie Ray on How to Assess the Impact of Social Media in B2B Tech Marketing. While B2B marketers have been ramping up social media activities over the past 18 months, not all are seeing the outcomes they’d hoped for. Stumble upon something good? Tweet This!

Social Media 100

Social Media Allocation Social Marketing B2B Marketing 100

Convince & Convert

FEBRUARY 23, 2012

For this week’s Jay’s Thought, I am very fascinated by what appears to be finally, at long last, after a lot of gnashing of teeth and conversation, what appears to be the actual launch of Twitter’s self-serve ads. You guys have some experience running Twitter ads at Argyle Social, do you not? I never click on ads.”

Social Media 118

Social Media Paid Content Media Paid Search Agency 118

ClearVoice

NOVEMBER 11, 2022

This is usually a big hurdle when building your content marketing business case. The main obstacle for many marketers is convincing executives to invest in content in ways that will yield meaningful long-term results. Yes, that seasonal ad campaign will probably generate some leads over the next few weeks — but then what?

SMS 98

SMS Buy Top of Funnel Content Marketing 98

B2B Digital Marketer

OCTOBER 19, 2020

It’s kind of the traditional marketing cycle where, you know, you’re doing advertising and running retargeting ads and getting people into your funnel and, you know, tracking all the ads and statistics. That is great. If you have a team and you have the budget to do that. Absolutely.

Enterprise Management 52

Enterprise Management Work Management Marketing Management Sales Qualified Leads 52

PureB2B

NOVEMBER 29, 2016

Lead nurturing also enables businesses to “generate as much as 50% more sales-ready leads at 33% lower cost per lead,” based on reports from Forrester Research. Etrigue’s comprehensive marketing platform allows you to nurture targeted leads and effectively manage marketing initiatives by monitoring and analyzing real-time reports.

Marketing Automation Services 66

Marketing Automation Services Resource Management Marketing Automation Digital Asset Management 66

Online Marketing Institute

JULY 31, 2009

Home Forrester Research « Getting Up Close and Personal | Main | Social Technographics Data Now Available » March 20, 2008 B2B Lead Management Market Heats Up [Posted by Laura Ramos ] Since the start of this year, I’ve been receiving a boatload of briefing requests from companies wanting to show me their lead generation and management solutions.

Enterprise Management 40

Enterprise Management Work Management Marketing Management Lead Management 40

PureB2B

NOVEMBER 29, 2016

Lead nurturing also enables businesses to “generate as much as 50% more sales-ready leads at 33% lower cost per lead,” based on reports from Forrester Research. Etrigue's comprehensive marketing platform allows you to nurture targeted leads and effectively manage marketing initiatives by monitoring and analyzing real-time reports.

Marketing Automation Services 62

Marketing Automation Services Resource Management Marketing Automation Digital Asset Management 62

Content Standard

OCTOBER 2, 2020

.” — Peter Nivio Zarlenga “Never let ads write checks your website can’t cash.” ” — David Ogilvy “Nobody counts the number of ads you run; they just remember the impression you make.” ” — Bill Bernbach “Nobody reads ads. .”

Paid Content 117

Paid Content Top of Funnel Planning Paid Search Agency 117