Customer Experience Matrix

AUGUST 12, 2010

Summary: Genius.com has added a free version of its system. On Monday, Genius.com announced “the first free, instant-on demand generation solution”, a description carefully crafted to distinguish their offering from the free version announced by LoopFuse in June.

Work Management 120

Work Management Marketing Automation Services Marketing Management Loopfuse 120

Customer Experience Matrix

JULY 20, 2009

Summary: Active Conversion helps marketing and sales departments make the best use of leads they’ve generated outside the system. That's fewer functions than traditional demand generation, but if those are the functions you need, who cares? Adding these items to an evaluation template is not especially difficult.

Active Conversion 120

Active Conversion Lead Scoring Lead Ranking Lead Management 120

Customer Experience Matrix

NOVEMBER 5, 2009

Joe Moloney gave a more detailed answer about limits in Salesforce.com in particular, including lack of CAN-SPAM compliance and limits on mass emails. Is Salesforce.com a threat to vendors of marketing automation solutions? Technology may impede Software-as-a-Service sales automation vendors from adding marketing automation.

Marketing Automation Services 120

Marketing Automation Services Work Management Marketing Management Marketing Automation 120

Marketing Insider Group

JANUARY 24, 2013

Marketingcloud – Marketing Cloud – An extension of SalesForce.com, an integrated way of utilizing SalesForce in the Cloud. B2BLeadBlog – B2B Lead Roundtable – B2B Lead Roundtable (MECLABS) reaches 9,000+ daily LinkedIn Group and Blog on: markting, lead generation, management, nurturing, research, case studies.

Twitter 100

Twitter Demand Generation Agencies Paid Search Agency B2B Marketing 100

Customer Experience Matrix

FEBRUARY 25, 2009

The product was soon extended to integrate with Salesforce.com and to let the proxy server add Genius-generated popups that display personalized messages or offer an online chat. Later, the company added MarketingGenius, which lets marketers send email on behalf of salespeople and can react to Salesforce.com workflow rules.

Enterprise Management 120

Enterprise Management Work Management Marketing Management Marketing Automation Services 120

Customer Experience Matrix

AUGUST 21, 2009

Aprimo is in the early stages of launching Aprimo Marketing Studio , a new Software-as-a-Service marketing automation suite that is separate from the existing Aprimo product.* Of course, I’m generalizing about sets of vendors so there will be individual exceptions. The demand generation vendors have been much more dynamic.

Marketing Automation Services 120

Marketing Automation Services Digital Asset Management Marketing Management Paid Search Agency 120

Customer Experience Matrix

FEBRUARY 24, 2009

Major themes were greater access to detailed information, more precise targeting, and tighter integration with Salesforce.com. Although I actually think that quite a few demand generation vendors share the Marketo philosophy, it’s still helpful to hear the distinction made clearly.

Marketo 120

Marketo Marketing Automation Services Marketing Management Vtrenz 120

Webbiquity

AUGUST 29, 2011

expertise on staff, and 3) want to be able to maintain their own web content (adding new pages, text and images) over time, without needing to learn web coding skills. For developers and agencies, LightCMS also offers one of the most attractive partner programs. 2,400/year ($200 per month). 1,800/year ($150 per month).

CMS Development 100

CMS Development Small Business Marketing Work Management Marketing Automation Services 100

Only B2B

JANUARY 24, 2018

Zemanta is among the content syndication tools that will aggregate and index the content you want to market in various ad formats. Similar to Outbrain, Taboola and Zemanta index your content in a form of contextual ads on the websites and news portals over the net. Even after providing premium content syndication services Scoop.it

Digg 89

Digg Enterprise Management CAN-SPAM Network Marketing 89

The Point

JANUARY 30, 2018

In “ The Startup’s Guide to Demand Generation: From Your First 10 Customers to Your Next 1,000 ,” the two authors cover everything from when to make the first marketing hire, to what marketing technologies to buy first, to how best to leverage marketing data. Branding Doesn’t Matter. Good Content is Your Secret Weapon.

Demand Generation Agencies 168

Demand Generation Agencies Demand Generation Demand Generation 168

Customer Experience Matrix

OCTOBER 22, 2009

But the system does offer a comprehensive solution for smaller firms and, at least on the CRM side, can integrate with more powerful solutions including Salesforce.com , Microsoft Dynamics CRM and Siebel CRM On Demand. Reporting includes prebuilt dashboards and an ad hoc report writer that lets users query system tables directly.

Enterprise Management 120

Enterprise Management Work Management Marketing Management Marketing Automation Services 120

Customer Experience Matrix

APRIL 1, 2009

It can also import a client’s list of target accounts from Salesforce.com and issuing alerts when those companies visit. According to the company, it typically finds that 50-60% of the Web site visitors come through a generic Internet Service Provider connection and thus can’t be traced to a particular company.

DemandBase 120

DemandBase Lead Scoring Lead Ranking Jigsaw 120

B2B Marketing Analytics

JUNE 28, 2020

While the B2B marketing analytics and the associated KPIs span across the funnel from awareness to demand generation to pipeline acceleration, Marketing ROI , there is one set of metrics that is top of the mind across marketing teams especially the ones with more matured analytics competencies.

Lead Ranking 59

Lead Ranking SQO Marketing Qualified Leads Demand 59

B2B Marketing Analytics

JUNE 28, 2020

While the B2B marketing analytics and the associated KPIs span across the funnel from awareness to demand generation to pipeline acceleration, Marketing ROI , there is one set of metrics that is top of the mind across marketing teams especially the ones with more matured analytics competencies.

Conversion Rate 52

Conversion Rate Lead Ranking SQO Marketing Qualified Leads 52

B2B Marketing Analytics

JUNE 28, 2020

While the B2B marketing analytics and the associated KPIs span across the funnel from awareness to demand generation to pipeline acceleration, Marketing ROI , there is one set of metrics that is top of the mind across marketing teams especially the ones with more matured analytics competencies.

Conversion Rate 52

Conversion Rate Lead Ranking SQO Marketing Qualified Leads 52

Customer Experience Matrix

DECEMBER 29, 2009

Summary: LoopFuse offers attractive but limited demand generation functions at an easy-to-swallow price. It’s been nearly a year since I took my first close look at the LoopFuse OneView demand generation system. Unlike most demand generation vendors, LoopFuse does not host landing pages or Web forms for its clients.

Loopfuse 120

Loopfuse Demand Generation Agencies Demand Generation Demand 120

Customer Experience Matrix

JUNE 10, 2008

As I wrote last week , demand generation vendors have a hard time differentiating their systems from each other. Functionally, it covers all the demand generation bases: outbound email, landing pages, Web site monitoring, lead scoring, multi-step nurturing programs, prospect database, analytics, Salesforce.com integration.

Demand Generation Agencies 120

Demand Generation Agencies Demand Generation Marketo Marketing Automation Services 120

Adobe Experience Cloud Blog

NOVEMBER 2, 2010

Adding them to your email newsletter is a big improvement: you stay in touch with them, but it will not make their trial successful. However, some Software-as-a-Service (SaaS) products are so easy to use that trials may attract both technical and business users. They can do this via the Web Services Interface.

Conversion Rate 48

Conversion Rate Lead Nurturing Conversion Optimization 48

Customer Experience Matrix

JANUARY 31, 2014

It also provides the rest of the standard marketing automation functions, including landing pages and microsites, Web behavior tracking, lead scoring, and integration with Salesforce.com. It will be adding these as it sells more to corporate marketers, who tend to need them.

Marketing Automation Services 120

Marketing Automation Services Digital Asset Management Marketing Management Marketing Automation 120

Customer Experience Matrix

NOVEMBER 29, 2010

It added Marketing View marketing automation in 1999 and Reseller View partner management after that. The HTTP Send avoids API calls or Web Services, although Treehouse offers data exchange through Web Services as well. GoToWebinar When I last wrote about Treehouse, it had just added Salesforce.com integration.

Features 120

Features Marketing Automation Services Marketing Management Salesforce.com 120

Rev

NOVEMBER 20, 2018

Google delivers relevant searches and relevant ads. Facebook provides relevant ads and a more relevant experience for users. No to mention consultants, agencies, and other suppliers. For display ads, the click-through rate is much worse, just 0.46%. That is, 99.54% of people didn’t click the ad.

Marketing AI 119

Marketing AI Paid Content Paid Search Agency Allocation 119

Customer Experience Matrix

SEPTEMBER 23, 2010

The most common added function is sales force automation, but some also offer different combinations of e-commerce, order processing, customer support, blogging, Web site optimization and paid search. Generally speaking, nipping the ankles of elephants is more likely to get you crushed than make you rich.

Marketing Automation Services 120

Marketing Automation Services Small Business Marketing Marketing Management Marketing Automation 120

Kapost

OCTOBER 21, 2016

In the course of adjusting to the digital age, we’ve changed three key dimensions: Teams : Marketing used to operate with a few teams, say corporate communications and product marketing, along with external agency support. Channels : Again, in the recent past, marketing focused on the sales channel, ads, and events.

Resource Management 48

Resource Management Work Management Paid Search Agency Marketing Management 48

Rev

NOVEMBER 20, 2018

Google delivers relevant searches and relevant ads. Facebook provides relevant ads and a more relevant experience for users. No to mention consultants, agencies, and other suppliers. For display ads, the click-through rate is much worse, just 0.46%. That is, 99.54% of people didn’t click the ad.

Marketing AI 68

Marketing AI Paid Content Paid Search Agency Allocation 68

Customer Experience Matrix

JULY 14, 2009

Summary: SiteCore has added extensive analytical and marketing features to its Web content management system. I commented last month that more Web content management system (CMS) vendors are adding marketing automation features. Still, the company does plan move beyond Web marketing by adding outbound email campaigns in a few weeks.

Work Management 120

Work Management Marketing Management Marketing Automation Services Analytics 120

Vidyard

DECEMBER 5, 2017

KITCHENER, Ontario – December 5, 2017 – Vidyard , the new generation video platform for business, is making it easier than ever for B2B marketers to attract, engage and convert more leads with online video content. Marketers can also repurpose this copy to create corresponding blog posts, social media ads, bylines, and more.

Marketing Qualified Leads 62

Marketing Qualified Leads Video Marketing Sales Qualified Leads Lead Scoring 62

Customer Experience Matrix

SEPTEMBER 13, 2011

This approach also reflects the company’s disciplined focus on small and mid-size businesses, which don’t want the complexity added by advanced features. Pardot also has connectors for SugarCRM , NetSuite , and Microsoft CRM as well as Salesforce.com – not unique, but a broader range than most. Of course, other vendors disagree.

Ideal Customer Profiles 120

Ideal Customer Profiles Marketing Automation Services Eloqua Paid Search Agency 120

Allocadia

APRIL 3, 2019

Clients around the world, including 90 percent of the Fortune 500, rely on products, solutions and services from Pitney Bowes in the areas of customer information management, location intelligence, customer engagement, shipping, mailing, and global ecommerce.

Trust Marketing 52

Trust Marketing Allocation Work Management Marketing Budget 52

Vidyard

DECEMBER 5, 2017

KITCHENER, Ontario – December 5, 2017 – Vidyard , the new generation video platform for business, is making it easier than ever for B2B marketers to attract, engage and convert more leads with online video content. Marketers can also repurpose this copy to create corresponding blog posts, social media ads, bylines, and more.

Marketing Qualified Leads 54

Marketing Qualified Leads Video Marketing Sales Qualified Leads Lead Scoring 54

Vidyard

DECEMBER 5, 2017

KITCHENER, Ontario – December 5, 2017 – Vidyard , the new generation video platform for business, is making it easier than ever for B2B marketers to attract, engage and convert more leads with online video content. Marketers can also repurpose this copy to create corresponding blog posts, social media ads, bylines, and more.

Marketing Qualified Leads 50

Marketing Qualified Leads Video Marketing Sales Qualified Leads Lead Scoring 50

Online Marketing Institute

JULY 31, 2009

problem: 1) Web analytics – typically the stronghold of companies like Coremetrics, Omniture, and WebTrends, the analytics area bleeds over into lead management as companies go online to generate demand. That I’m sure to hear about them since I know I’ve missed adding many to this list.) Here’s the problem.

Enterprise Management 40

Enterprise Management Work Management Marketing Management Lead Management 40

Adobe Experience Cloud Blog

JANUARY 9, 2009

The next interview in the B2B Marketing thought leader interview series is with Aaron Ross, formerly with salesforce.com and founder of PebbleStorm:CEOFlow. I had more ego than understanding about lead generation and professional selling. Where better to learn that than doing sales at salesforce.com?

Thought Leadership 48

Thought Leadership Lead Management Sales Leads Work Management 48

B2B Marketing Zone Posts

SEPTEMBER 8, 2010

You’ll find no greater supporter of online content marketing than me, but marketers and agencies are talking up print for 2011. Nine months after the creation of the service in March 2006, Twitter only had a few thousand users. year later there were an estimated 150,000 people using the service. Blogging is hard work.

B2B Marketing 40

B2B Marketing Paid Search Agency Work Management Advertising Agencies 40

Metadata

FEBRUARY 16, 2021

I left right before the salesforce.com acquisition, which I’m really happy about, didn’t get trapped in that. It’s a service model to everybody else. And the category service well, for the first three or so years. But at the same time, it’s like, yeah, but we’re more about demand generation.

Enterprise Management 52

Enterprise Management Paid Content Sales Management Work Management 52