Customer Experience Matrix

AUGUST 12, 2010

Summary: Genius.com has added a free version of its system. But I think its strategy of offering an intermediate product between email marketing and full marketing automation may actually be more useful in attracting new customers. I discussed this at some length in my June post on the Loopfuse’s free product.

Work Management 120

Work Management Marketing Automation Services Marketing Management Loopfuse 120

Customer Experience Matrix

JULY 20, 2009

Summary: Active Conversion helps marketing and sales departments make the best use of leads they’ve generated outside the system. That's fewer functions than traditional demand generation, but if those are the functions you need, who cares? Adding these items to an evaluation template is not especially difficult.

Active Conversion 120

Active Conversion Lead Scoring Lead Ranking Lead Management 120

Marketing Insider Group

JANUARY 24, 2013

Marketingcloud – Marketing Cloud – An extension of SalesForce.com, an integrated way of utilizing SalesForce in the Cloud. A curated production process + a fully-vetted community of creative pros = outstanding and affordable video content. One of @ b2bmagazine ’s top B2B agencies. London, UK – [link].

Twitter 100

Twitter Demand Generation Agencies Paid Search Agency B2B Marketing 100

Customer Experience Matrix

FEBRUARY 25, 2009

This allows it to track all site visits, not only those routed to the proxy server by a Genius-generated link.) The product was soon extended to integrate with Salesforce.com and to let the proxy server add Genius-generated popups that display personalized messages or offer an online chat.

Enterprise Management 120

Enterprise Management Work Management Marketing Management Marketing Automation Services 120

Customer Experience Matrix

AUGUST 21, 2009

Summary: Aprimo Marketing Studio includes traffic generation features missing from nearly all existing marketing automation products. Aprimo is in the early stages of launching Aprimo Marketing Studio , a new Software-as-a-Service marketing automation suite that is separate from the existing Aprimo product.*

Marketing Automation Services 120

Marketing Automation Services Digital Asset Management Marketing Management Paid Search Agency 120

Customer Experience Matrix

FEBRUARY 24, 2009

release of his flagship product, scheduled for March 3. Major themes were greater access to detailed information, more precise targeting, and tighter integration with Salesforce.com. In Marketo’s case, though, it’s less a matter of adding sales-type functions than tightening its integration with Salesforce.com.

Marketo 120

Marketo Marketing Automation Services Marketing Management Vtrenz 120

Webbiquity

AUGUST 29, 2011

expertise on staff, and 3) want to be able to maintain their own web content (adding new pages, text and images) over time, without needing to learn web coding skills. Low-cost, fee-based tools are generally more user-friendly, provide more features, and most importantly come bundled with support. 480 per year ($40 per month).

CMS Development 100

CMS Development Small Business Marketing Work Management Marketing Automation Services 100

Customer Experience Matrix

OCTOBER 22, 2009

But the system does offer a comprehensive solution for smaller firms and, at least on the CRM side, can integrate with more powerful solutions including Salesforce.com , Microsoft Dynamics CRM and Siebel CRM On Demand. Users can build separate scoring rules for different marketing campaigns, regions, products or other entities.

Enterprise Management 120

Enterprise Management Work Management Marketing Management Marketing Automation Services 120

Customer Experience Matrix

APRIL 1, 2009

Their new product, DemandBase Professional, is another matter. It can also import a client’s list of target accounts from Salesforce.com and issuing alerts when those companies visit. DemandBase plans to continue adding value, possibly by pushing automated messages to selected visitors. I'd say that's significant.

DemandBase 120

DemandBase Lead Scoring Lead Ranking Jigsaw 120

The Point

JANUARY 30, 2018

In “ The Startup’s Guide to Demand Generation: From Your First 10 Customers to Your Next 1,000 ,” the two authors cover everything from when to make the first marketing hire, to what marketing technologies to buy first, to how best to leverage marketing data. Branding Doesn’t Matter. Good Content is Your Secret Weapon.

Demand Generation Agencies 168

Demand Generation Agencies Demand Generation Demand Generation 168

Customer Experience Matrix

DECEMBER 29, 2009

Summary: LoopFuse offers attractive but limited demand generation functions at an easy-to-swallow price. It’s been nearly a year since I took my first close look at the LoopFuse OneView demand generation system. We reconnected in December and the product is now ready for its close up.

Loopfuse 120

Loopfuse Demand Generation Agencies Demand Generation Demand 120

Customer Experience Matrix

JUNE 10, 2008

As I wrote last week , demand generation vendors have a hard time differentiating their systems from each other. That’s not to say Marketo is a simple product. Like every other demand generation vendor, Marketo has wrestled with how a branching, multi-step lead nurturing campaign can be made easy enough for non-specialist users.

Demand Generation Agencies 120

Demand Generation Agencies Demand Generation Marketo Marketing Automation Services 120

Adobe Experience Cloud Blog

NOVEMBER 2, 2010

For many of them, product trials are an important lead generation tactic. However, conversion rates of product trials are notoriously low. The goal of a product trial is to convince prospects that your product meets their needs. Product trials often appeal to a very specific group of people.

Conversion Rate 48

Conversion Rate Lead Nurturing Conversion Optimization 48

Customer Experience Matrix

JANUARY 31, 2014

The general notion is that small businesses are finding existing marketing automation products too hard to use and would be happy with something simpler, especially if it costs less. It will be adding these as it sells more to corporate marketers, who tend to need them. Although this approach is popular, there are others.

Marketing Automation Services 120

Marketing Automation Services Digital Asset Management Marketing Management Marketing Automation 120

Customer Experience Matrix

NOVEMBER 29, 2010

Its new clients are larger firms and half are switching from another marketing automation product that they found inadequate. Treehouse has been quietly but steadily growing its business (up 30% this year), improving its product, and attracting more demanding clients. It has since added a connector for Oracle CRM On Demand.

Features 120

Features Marketing Automation Services Marketing Management Salesforce.com 120

Rev

NOVEMBER 20, 2018

Google delivers relevant searches and relevant ads. Facebook provides relevant ads and a more relevant experience for users. No to mention consultants, agencies, and other suppliers. For display ads, the click-through rate is much worse, just 0.46%. That is, 99.54% of people didn’t click the ad.

Marketing AI 119

Marketing AI Paid Content Paid Search Agency Allocation 119

Customer Experience Matrix

SEPTEMBER 23, 2010

A couple have noted that my questions only cover standard marketing automation functions (email, landing pages, nurture campaigns, lead scoring, CRM integration and reporting), while their products offer additional functions. Vendors like NetSuite do offer such products, but they’re not targeted at very small businesses.

Marketing Automation Services 120

Marketing Automation Services Small Business Marketing Marketing Management Marketing Automation 120

Kapost

OCTOBER 21, 2016

In the course of adjusting to the digital age, we’ve changed three key dimensions: Teams : Marketing used to operate with a few teams, say corporate communications and product marketing, along with external agency support. Channels : Again, in the recent past, marketing focused on the sales channel, ads, and events.

Resource Management 48

Resource Management Work Management Paid Search Agency Marketing Management 48

Rev

NOVEMBER 20, 2018

Google delivers relevant searches and relevant ads. Facebook provides relevant ads and a more relevant experience for users. No to mention consultants, agencies, and other suppliers. For display ads, the click-through rate is much worse, just 0.46%. That is, 99.54% of people didn’t click the ad.

Marketing AI 68

Marketing AI Paid Content Paid Search Agency Allocation 68

Customer Experience Matrix

JULY 14, 2009

Summary: SiteCore has added extensive analytical and marketing features to its Web content management system. I commented last month that more Web content management system (CMS) vendors are adding marketing automation features. Still, the company does plan move beyond Web marketing by adding outbound email campaigns in a few weeks.

Work Management 120

Work Management Marketing Management Marketing Automation Services Analytics 120

Customer Experience Matrix

SEPTEMBER 13, 2011

The company’s product strategy takes a similarly modest approach, favoring incremental improvements over bold new directions. This approach also reflects the company’s disciplined focus on small and mid-size businesses, which don’t want the complexity added by advanced features. Of course, other vendors disagree.

Ideal Customer Profiles 120

Ideal Customer Profiles Marketing Automation Services Eloqua Paid Search Agency 120

Vidyard

DECEMBER 5, 2017

KITCHENER, Ontario – December 5, 2017 – Vidyard , the new generation video platform for business, is making it easier than ever for B2B marketers to attract, engage and convert more leads with online video content. Improve productivity, boost SEO performance and simplify Closed Captioning.

Marketing Qualified Leads 62

Marketing Qualified Leads Video Marketing Sales Qualified Leads Lead Scoring 62

Allocadia

APRIL 3, 2019

Clients around the world, including 90 percent of the Fortune 500, rely on products, solutions and services from Pitney Bowes in the areas of customer information management, location intelligence, customer engagement, shipping, mailing, and global ecommerce.

Trust Marketing 52

Trust Marketing Allocation Work Management Marketing Budget 52

Vidyard

DECEMBER 5, 2017

KITCHENER, Ontario – December 5, 2017 – Vidyard , the new generation video platform for business, is making it easier than ever for B2B marketers to attract, engage and convert more leads with online video content. Improve productivity, boost SEO performance and simplify Closed Captioning.

Marketing Qualified Leads 54

Marketing Qualified Leads Video Marketing Sales Qualified Leads Lead Scoring 54

Vidyard

DECEMBER 5, 2017

KITCHENER, Ontario – December 5, 2017 – Vidyard , the new generation video platform for business, is making it easier than ever for B2B marketers to attract, engage and convert more leads with online video content. Improve productivity, boost SEO performance and simplify Closed Captioning.

Marketing Qualified Leads 50

Marketing Qualified Leads Video Marketing Sales Qualified Leads Lead Scoring 50

Online Marketing Institute

JULY 31, 2009

While honored, I also find reviewing these solutions confusing because there is a lot of variation in the product presentations and overlap between categories. That I’m sure to hear about them since I know I’ve missed adding many to this list.) 2) Email services – Julie Katz at Forrester writes about this group.

Enterprise Management 40

Enterprise Management Work Management Marketing Management Lead Management 40

Adobe Experience Cloud Blog

JANUARY 9, 2009

The next interview in the B2B Marketing thought leader interview series is with Aaron Ross, formerly with salesforce.com and founder of PebbleStorm:CEOFlow. I had more ego than understanding about lead generation and professional selling. Where better to learn that than doing sales at salesforce.com?

Thought Leadership 48

Thought Leadership Lead Management Sales Leads Work Management 48

B2B Marketing Zone Posts

SEPTEMBER 8, 2010

You’ll find no greater supporter of online content marketing than me, but marketers and agencies are talking up print for 2011. Nine months after the creation of the service in March 2006, Twitter only had a few thousand users. year later there were an estimated 150,000 people using the service. Blogging is hard work.

B2B Marketing 40

B2B Marketing Paid Search Agency Work Management Advertising Agencies 40

Metadata

FEBRUARY 16, 2021

I left right before the salesforce.com acquisition, which I’m really happy about, didn’t get trapped in that. I also love the product. It’s a service model to everybody else. Udi Ledergor: We were first like, okay, let’s build a product. And so, it’s a total pleasure.

Enterprise Management 52

Enterprise Management Paid Content Sales Management Work Management 52