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Reborn AutoPilot Aims to Simplify Multi-Channel Marketing

Customer Experience Matrix

The latest incarnation describes itself as “software for multi-channel marketing” but still provides core functions and connects with third party apps. Email and landing pages are still native to the product but the vendor has added tools to import, edit, and reuse HTML from external Web sites and email systems.

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Salesforce.com Announces Site.com Web Site Management: Will Marketing Automation Features Follow?

Customer Experience Matrix

Salesforce.com yesterday announced the launch of Site.com , an enterprise-class Web site management system. The news didn’t seem to get much attention, perhaps because Salesforce.com itself pretty much buried it. So far so good, especially since multi-channel content is another trend I’ve been toying with for some time.

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Terminus Offers Targeted Display Ads for B2B

Customer Experience Matrix

For many smaller companies, a suite like Adobe, Oracle , IBM , Salesforce.com , SAS , or Teradata isn’t an option and would be overkill if it were. A good foundational system also needs a robust customer database that can integrate data from all the channels, whether it supports them directly or via partners. ad inventory.

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SalesFusion Combines Online and Offline Marketing with CRM

Customer Experience Matrix

Summary: SalesFusion combines all channels within marketing, and merges marketing automation with CRM as well. But let’s not forget that offline channels still account for nearly 90% of total advertising expenditures. Let’s start with SalesFusion’s strongest point, which is the scope of marketing channels supported.

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ICON16: How Infusionsoft Plans To Dominate Small Business Marketing (and Make Life Better For Small Businesses Everywhere)

Customer Experience Matrix

Some companies serving small business have indeed reached multi-million client counts (see table), but their products cost much less and are essential for basic operations.** Adding insult to injury, their company provided small business financing, which isn’t even of interest to me. Whether it’s realistic is another question.

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PowerViews with Christopher Hosford – CRM/Marketing Automation/Social Convergence

ViewPoint

Magazine, Multi-Housing News and Hospitality Design. He is co-author (with Dr. But they’re finding colleagues super enthused and thankful for the added opportunity to talk about their company and about their products. ” Convergence: Technology, CRM & Social Media. He is East Coast Bureau Chief for BtoB Magazine.

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PowerViews with Chris Hosford – CRM/Marketing Automation/Social Convergence

ViewPoint

Magazine, Multi-Housing News and Hospitality Design. He is co-author (with Dr. But they’re finding colleagues super enthused and thankful for the added opportunity to talk about their company and about their products. ” Convergence: Technology, CRM & Social Media. He is East Coast Bureau Chief for BtoB Magazine.