B2B Marketing Analytics

APRIL 3, 2022

Every marketing leader takes immense pride in talking about the marketing analytics teams at their organizations when they have implemented attribution tools/frameworks and can provide attribution data either via salesforce.com or via in case of more mature analytics teams in platforms like Tableau, Looker, DOMO, etc.

Marketing Attribution 52

Marketing Attribution Multi-Touch Attribution Marketing Analytics Tools Allocation 52

B2B Marketing Analytics

AUGUST 2, 2020

These 2 KPIs are very influential when it comes to evaluating the market mix across marketing tactics and channels in different phases of the buying cycle. This analysis can further be expanded across campaigns and account dimensions to track the performance of different campaigns, channels across different account segments and regions.

Marketing Attribution 91

Marketing Attribution Resource Management Multi-Touch Attribution Analytics 91

Customer Experience Matrix

NOVEMBER 4, 2010

Summary: Right On Interactive has added great life stage reporting to the data integration and output generation features of its earlier 5Buckets product. These features let Right On support multi-step campaigns although complex designs would be a challenge. It can also pull file segments and Salesforce.com campaign members as lists.

Salesforce.com 120

Salesforce.com Lead Scoring Lead Ranking Marketing Automation Services 120

Customer Experience Matrix

JULY 15, 2013

It lacks the Salesforce.com integration of B2B systems (due early next year), the lightweight CRM of micro-business systems, and the lead scoring and distribution of both. It presents these to Vocus clients with an interface that suggests a reaction but lets users decide how to reply or repost across several social channels.

Marketing Automation Services 120

Marketing Automation Services Marketing Automation Marketing Management Social Marketing 120

Rev

JUNE 14, 2019

This news, on the heels of an announcement that Google had also entered into a first-of-its-kind, multi-year revenue-sharing agreement with ad management platform Marin Software. As more marketers start adding AI to their campaigns, the amount of data increases, the models get smarter, and the results get better. Oh, hells yes.

Acquisitions 122

Acquisitions Marketing AI B2B Marketing Work Management 122

Customer Experience Matrix

JUNE 29, 2011

But ExactTarget has added mobile, Web pages, and social in recent years. The IMH, as we cognoscenti call it, combines ExactTarget's email, mobile, Web pages, Web visitor tracking, and social media with external touchpoints as well as Salesforce.com and Microsoft CRM.

Eloqua 120

Eloqua Marketing Management Marketing Automation Services Lead Ranking 120

Customer Experience Matrix

OCTOBER 22, 2009

Summary: SalesFusion combines all channels within marketing, and merges marketing automation with CRM as well. But let’s not forget that offline channels still account for nearly 90% of total advertising expenditures. Let’s start with SalesFusion’s strongest point, which is the scope of marketing channels supported.

Enterprise Management 120

Enterprise Management Work Management Marketing Management Marketing Automation Services 120

Customer Experience Matrix

JANUARY 22, 2014

Briefly, a standard B2B marketing automation system can send bulk emails to segmented lists, capture email responses on landing pages and forms, track email and Web site behaviors, score leads based on behaviors and profile attributes, execute multi-step workflows (i.e., Synchronization with Salesforce.com and SugarCRM are due by mid-2014.

Marketing Automation Services 120

Marketing Automation Services Small Business Marketing Marketing Automation Automation 120

Customer Experience Matrix

DECEMBER 13, 2012

It’s more than three years since my original post about SiteCore’s plans to transform itself from a Web content management system to a platform for cross-channel customer experience management. SiteCore does offer the key B2B marketing automation capability to synchronize with CRM products including Salesforce.com and Microsoft Dynamics CRM.

Enterprise Management 120

Enterprise Management Work Management Marketing Management Marketing Automation Services 120

Customer Experience Matrix

JULY 20, 2009

Leads can enter from channels other than email. Adding these items to an evaluation template is not especially difficult. But it only recently added even simple landing pages and Web forms, and still has limited lead scoring, email and nurturing features. Information can come from sources beyond the lead itself.

Active Conversion 120

Active Conversion Lead Scoring Lead Ranking Lead Management 120

Adobe Experience Cloud Blog

OCTOBER 26, 2011

Here’s an amazing example of how you can transform press into celebrity with effective, multi-channel marketing. More than 40K attend this software technology conference, and many expect to hear each year from Marc Benioff, CEO and chairman of salesforce.com. Social media is how salesforce.com made everything happen.

PR 48

PR Salesforce.com Multi-Channel Planning 48

Customer Experience Matrix

AUGUST 21, 2009

.* The new offering is designed to support all stages of interactive marketing, starting with traffic generation from paid search, Web banner ads and blogging, and continuing with visitor behavior tracking, landing pages and forms, interactive dialogs, multi-step email campaigns, lead scoring and CRM integration.

Marketing Automation Services 120

Marketing Automation Services Digital Asset Management Marketing Management Paid Search Agency 120

B2B Marketing Analytics

JUNE 28, 2020

With the ability to leverage data and analytics in real-time across the life cycle of all marketing campaigns irrespective of the channel and the source, all these data-driven strategies are transforming marketing into a revenue-generating function. Individual “Created Date” is used as the primary date dimension to track the conversions.

Lead Ranking 59

Lead Ranking SQO Marketing Qualified Leads Demand 59

ViewPoint

MAY 10, 2012

Magazine, Multi-Housing News and Hospitality Design. He is co-author (with Dr. But they’re finding colleagues super enthused and thankful for the added opportunity to talk about their company and about their products. He comments, “Salesforce.com is a good example. He is East Coast Bureau Chief for BtoB Magazine.

Marketing Automation Services 120

Marketing Automation Services Marketing Automation Resource Management BtoB 120

ViewPoint

MAY 10, 2012

Magazine, Multi-Housing News and Hospitality Design. He is co-author (with Dr. But they’re finding colleagues super enthused and thankful for the added opportunity to talk about their company and about their products. He comments, “Salesforce.com is a good example. He is East Coast Bureau Chief for BtoB Magazine.

Marketing Automation Services 120

Marketing Automation Services Marketing Automation Resource Management BtoB 120

B2B Marketing Analytics

JUNE 28, 2020

With the ability to leverage data and analytics in real-time across the life cycle of all marketing campaigns irrespective of the channel and the source, all these data-driven strategies are transforming marketing into a revenue-generating function. Individual “Created Date” is used as the primary date dimension to track the conversions.

Conversion Rate 52

Conversion Rate Lead Ranking SQO Marketing Qualified Leads 52

B2B Marketing Analytics

JUNE 28, 2020

With the ability to leverage data and analytics in real-time across the life cycle of all marketing campaigns irrespective of the channel and the source, all these data-driven strategies are transforming marketing into a revenue-generating function. Individual “Created Date” is used as the primary date dimension to track the conversions.

Conversion Rate 52

Conversion Rate Lead Ranking SQO Marketing Qualified Leads 52

Customer Experience Matrix

DECEMBER 3, 2008

The only common feature that’s missing in Pardot is rule-based branching within multi-step programs. Even this is far from a fatal flaw, since (a) users can simulate it with rules that move customers from one program to another and (b) intra-program branching will be added by the end of this month.

Demand Generation 120

Demand Generation Enterprise Management Small Business Marketing Pricing 120

Adobe Experience Cloud Blog

NOVEMBER 15, 2012

salesforce.com, Microsoft Dynamics CRM), so why do I need marketing automation ”? Salesforce recently rebranded their social marketing application as the Marketing Cloud, and their website says you can use their solutions to “optimize campaigns from lead to close, on every channel”. Channel Management. Sales Forecasting.

Marketing Automation Services 48

Marketing Automation Services Enterprise Management Work Management Marketing Management 48

Customer Experience Matrix

JANUARY 24, 2015

The system has an impressively broad scope, adding full Web site creation to the usual all-in-one mix of email, lead scoring, landing pages, and CRM. This scope covers email, Web forms, multi-step campaign flows, and CRM. It recently added lead scoring and the ability to look up individuals on social networks. You get the idea.

Marketing Automation Services 120

Marketing Automation Services Small Business Marketing Paid Search Agency Marketing Report 120

Customer Experience Matrix

JANUARY 31, 2014

It also provides the rest of the standard marketing automation functions, including landing pages and microsites, Web behavior tracking, lead scoring, and integration with Salesforce.com. It will be adding these as it sells more to corporate marketers, who tend to need them.

Marketing Automation Services 120

Marketing Automation Services Digital Asset Management Marketing Management Marketing Automation 120

Webbiquity

APRIL 27, 2017

Multi-channel help desk software with ticketing, case management, self-service support, and reporting. Owned by Salesforce.com. 31: The 11 Best Social Media Campaign Builders and Ad Monitoring Tools. #32: Showcase reviews: Marketing Insider Group, StoreYa Blog. 4) Desk.com. Google Review Count: 141. 5) Freshdesk.

Marketing Automation Services 214

Marketing Automation Services Work Management Marketing Management Ideal Customer Profiles 214

ClickZ

JUNE 20, 2019

It is integrable with customer relationship management ( CRM ) software and Salesforce.com and provides 24/7 live chat support. It helps you cater highly personalized emails with its multi-platform versatility and layouts that are effective, fast, scalable, and easy to customize. It also supports multiple channels and devices.

Marketing Automation Services 101

Marketing Automation Services Enterprise Management Email Marketing Marketing Management 101

Customer Experience Matrix

JANUARY 18, 2015

It’s nearly two years since I introduced the concept of a Customer Data Platform , defined as a marketer-controlled system that builds a multi-source customer database and exposes it to external execution systems. Each Decision system builds its own multi-source database and each integrates separately with the Delivery systems.

Marketing Automation Services 120

Marketing Automation Services Marketing Management Marketing Attribution Lead Ranking 120

Customer Experience Matrix

NOVEMBER 29, 2010

It added Marketing View marketing automation in 1999 and Reseller View partner management after that. Its marketing automation system offers the usual range of functions: email, Web analytics, landing pages, multi-step campaigns, lead scoring, CRM integration, ROI reporting. It has since added a connector for Oracle CRM On Demand.

Features 120

Features Marketing Automation Services Marketing Management Salesforce.com 120

Customer Experience Matrix

MAY 26, 2011

What this means in practical terms is that companies wishing to coordinate customer treatments across channels need to knit together their separate touchpoints. Interaction managers and other types of customer management systems do share decision management capabilities including multi-step process flows, logical rules, and predictive models.

Enterprise Management 120

Enterprise Management Work Management Marketing Management Marketing Automation Services 120

Customer Experience Matrix

MARCH 25, 2009

If you look at the Web site of Act-On Software , you’ll see a typical set of demand generation features: email marketing, demand generation (equated with landing pages and forms), lead nurturing, Website visitor tracking, channel (partner) marketing, and lead scoring. But remember that channel marketing listed on the home page?

Act-On 120

Act-On Demand Generation Work Management Marketing Management 120

Customer Experience Matrix

MARCH 25, 2012

The mechanics were clear: a tool to generate HTML-based forms, surveys, banner ads, and social sharing links that could be used on Web sites or embedded in emails. Data captured by Kwanzoo can be directly posted to Eloqua , Marketo , Constant Contact and Salesforce.com. True enough.

Advertising Channels 120

Advertising Channels Eloqua Ad Building Paid Search Agency 120

Customer Experience Matrix

OCTOBER 18, 2012

Recent improvements include a unified interface for inbound and outbound campaigns, tighter integration among its components, greater scalability, support for more channels, and pre-packaged solutions for specific applications. Campaigns, communications, and cells can all be assigned to output channels.

Marketing Automation Services 120

Marketing Automation Services Digital Asset Management Interactive Marketing Enterprise Management 120

Lead Liaison

MARCH 7, 2018

And additionally, instead of incorporating the email only invitations and follow up, we were able to use multi-channel communication what we like to call omni-channel communication. It could be Administrate, it could be Salesforce.com, could be Microsoft dynamics. You know when we say omni channel, its multi-channel.

Training 48

Training Webinar Metrics Lead Liaison Paid Search Agency 48

Lead Liaison

JULY 18, 2018

And for the invitation process, we really do recommend going with a multi-channel approach. But if I’ve been running my pay per click ad campaign through adwords and they come back to my landing page and they caught the form that would also qualify them here or if we did through social media that will also qualify them here.

Work Management 48

Work Management Marketing Management Lead Management Webinar Metrics 48

Convince & Convert

OCTOBER 22, 2013

I think the future of big content is multi-platform. Social media penetration (total share numbers on-site and across syndication channels). Instead, they see content as integral to their overall marketing efforts, and the lifeblood that energizes each communication channel with their current customers and potential customers.

Work Management 152

Work Management Webinar Metrics Top of Funnel Marketing & Strategy 152

Customer Experience Matrix

APRIL 14, 2009

But it lacks other features that are equally advanced: approval workflows, templates linked to deployed content, split tests, campaign actions to update data values, support for channels beyond email, and, most important, any way to direct leads from one campaign to another. Conditions can also define waiting periods in multi-step campaigns.

Enterprise Management 120

Enterprise Management Features Marketing Management Marketing Automation Services 120

Lead Liaison

MARCH 14, 2018

You want to have some multi-variant testing, not AB testing the ABCD all the way up, multi-variant, try different things but don’t make it too complex, if then, logic and things like that. So in this case, how many people were added, finished, and how many people are engaged in your particular sales automation or your outreach.

Top of Funnel 48

Top of Funnel Webinar Metrics Lead Liaison Marketing Automation Services 48

Webbiquity

MAY 2, 2017

The marketing performance management tools below go beyond standard web analytics apps, incorporating features like multi-channel tracking, revenue and ROI forecasting, and marketing campaign analytics. But as companies grow, and produce more content, their needs may become more sophisticated. Marketing Performance Management.

Enterprise Management 263

Enterprise Management Work Management Marketing Automation Services Marketing Management 263

Online Marketing Institute

JULY 31, 2009

Many of the marketing automation companies have added some fairly sophisticated analytics to monitor prospect’s online behavior and help marketers qualify and score them based on Web site visits, registrations, and downloads. That I’m sure to hear about them since I know I’ve missed adding many to this list.) Here’s the problem.

Enterprise Management 40

Enterprise Management Work Management Marketing Management Lead Management 40

Full Circle Insights

MAY 10, 2021

It’s a powerful tool, the first to allow marketers to connect clicks from digital advertising, social channels and other digital outreach to leads and opportunities inside the CRM, which is the de facto revenue reporting system at B2B organizations. In 2020, digital ads made up more than half of total U.S. About Full Circle Insights.

Full Circle Insights 59

Full Circle Insights Lead Ranking Sales Management Marketing Attribution 59