Ads Budget Management Marketing Budget Creation White Paper 
The Point
FEBRUARY 28, 2023
In uncertain economic times, Market Development Funds (MDF) can be a precious resource for channel partners (resellers, distributors, ISVs) looking for budget to fund sales and marketing activity. By some measures, that may add up to $15 billion of unspent marketing budget every year in the US alone.
The Point
SEPTEMBER 20, 2010
In B2B circles, Q4 is historically a time of year when marketing spend picks up. Sales teams need the push to meet year-end numbers, whilst at other companies, spending marketing dollars in Q4 is simply a matter of “use it or lose it.” Spend more on content and less on media. Make SEM work harder. Sound familiar?
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B2B Marketing Analytics
AUGUST 2, 2020
As though the ever-increasing expectations of the c-suite from marketing teams to demonstrate the quantifiable impact were not enough and now we are in these unprecedented times, which have further highlighted the need for marketing to be more data-driven and efficient with their investments.
Allocadia
JUNE 13, 2019
Let’s start with the annual budgeting and expense management process – what do CFOs expect from Marketing here? Marketing budget must be aligned to financial targets set by the company. The days of adding a line item called “Marketing” to a corporate budget are long gone.
Tomorrow People
MARCH 8, 2018
Done the right way, content management allows you to: Maintain and engage with your prospect community more deeply and profitably than your competition. Reduce your marketing budget. Measure your whole marketing spend. How content marketing puts the ‘market’ back into marketing.
The ABM Agency
JANUARY 15, 2021
For some B2B companies, the 2021 marketing budget has increased due to the ongoing COVID-19 pandemic. Dollars usually spent on trade shows, in-person events, and travel expenses are up for grabs; the sales team is working virtually, spending less cash on entertaining potential clients. Before You Spend: Campaign Planning.
B2B Marketing Analytics
FEBRUARY 24, 2020
The most common ask from the marketing leaders these days is to demonstrate the quantifiable impact that their organizations are making on the pipeline. Goals are the key drivers to ensure that marketing organizations put together aggressive plans for driving such engagements.
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