Content Standard

OCTOBER 19, 2015

Social media marketing has evolved from a practice run by interns and misguided Millennials to a complex strategy used across almost every B2B and B2C organization. The funny thing about this shift is that social media has always been important, but the way we look at these networks has been upended. billion by 2017.

Paid Content 40

Paid Content Social Media Trends Paid Search Agency 40

Content Standard

OCTOBER 19, 2015

Social media marketing has evolved from a practice run by interns and misguided Millennials to a complex strategy used across almost every B2B and B2C organization. The funny thing about this shift is that social media has always been important, but the way we look at these networks has been upended. billion by 2017.

Paid Content 40

Paid Content Social Media Trends Paid Search Agency 40

Convince & Convert

AUGUST 10, 2010

Last week, I interviewed three men that are helping create an all-new field of marketing and customer service – the emerging discipline of influence mining. Influence mining makes the old school, direct marketing notions of sorting consumers by purchase history seem dinosaurian by comparison.

Paid Content 134

Paid Content CRM Paid Search Agency Social Media 134

Hubspot

SEPTEMBER 12, 2016

Remember when "surfing the net" meant traversing a minefield of unwelcome pop-up ads? When "digital advertising" referred almost exclusively to obnoxious flashing banners and random sidebar ads? Check out a condensed history of online advertising below. The History of Online Advertising. Image credit: Wired.

Paid Content 28

Paid Content Advertising Agencies Paid Search Agency Advertisements 28

Valasys

NOVEMBER 5, 2018

Finding the right target to sell to is as important as actually selling to them and due to this it is important that lead generation becomes a vital part of your digital marketing strategy. The landing page has the sole purpose of converting website visitors or to collect information which will then be used for marketing and sales purposes.

Lead Generation 53

Lead Generation Paid Content Lead Scoring Lead Ranking 53

QuanticMind

OCTOBER 26, 2017

Day 3 of #SMX East wraps up with insights on attribution, video ads and more discussion of analytics. QuanticMind is capping off day 3 of SMX East 2017 with even more tips and tactics from thought leaders in the search engine marketing industry. Video Ads: “Unleashing the Power of Online Video Ads” by Allen Martinez.

Marketing Attribution 40

Marketing Attribution Top of Funnel Analytics Lead Ranking 40

Single Grain

FEBRUARY 17, 2020

89% of B2B brands and 86% of B2C brands are using content marketing in some form for pretty much three reasons, in this order: It's cheaper than traditional marketing. It's easier to do than advertising. Now, take a look at this visual representation of how many B2B companies are using content marketing.

Paid Content 140

Paid Content Examples Branding Brand Identity 140

Marketing Insider Group

SEPTEMBER 22, 2011

The most popular article I’ve written thus far posed the question: “ will content strategy save marketing? ” The question is being asked by marketing leaders at companies large and small. When I speak about content strategy, I often see eyes glaze over. Not bad for a piece of content.

Eloqua 100

Eloqua Marketing & Strategy Blogger Ad Frequency 100

Hubspot

JULY 20, 2015

And what if you're not ready to invest in paid advertising? In fact, there are a couple of ways that marketers can leverage LinkedIn's platform for content distribution without having to pay for it. Looking to send out short, digestible content? Where to Distribute Your Content on LinkedIn.

Linkedin 28

Linkedin Planning Content Marketing Work Management 28

Online Marketing Institute

JANUARY 4, 2011

Guide to First Month Blog Success Facebook So, before I had hundreds of followers on Twitter , I had almost 1,200 friends on Facebook. One of the first things I did to take advantage of this was to make a Facebook Page. No, I took the initiative and invited all 1,200 of my Facebook friends.

Paid Content 40

Paid Content Blogger Twitter Traffic 40

SnapApp

DECEMBER 14, 2016

As 2016 draws to a close, it's time to look forward and see what B2B marketing trends will shape the road into 2017. While account based marketing, interactive content , personalization, native advertising, and automation are just some of the hot trends that look set to continue into the new year, there are some new kids on the block.

Paid Content 62

Paid Content B2B Marketing Trends Sales Management 62

Single Grain

JULY 19, 2019

This post was expanded and updated with new digital marketing trends as of July 2019. Marketing has changed more in the last five years than in the last 50, and the rapid progress doesn’t show any signs of slowing down. Here are 20 key digital marketing trends in 2019 and beyond that you can no longer pretend aren’t important.

Marketing AI 111

Marketing AI Paid Content Trends Work Management 111

Single Grain

JULY 19, 2019

This post was expanded and updated with new digital marketing trends as of July 2019. Marketing has changed more in the last five years than in the last 50, and the rapid progress doesn’t show any signs of slowing down. Here are 20 key digital marketing trends in 2019 and beyond that you can no longer pretend aren’t important.

Marketing AI 108

Marketing AI Paid Content Trends Work Management 108

Webbiquity

AUGUST 18, 2012

Social media and inbound marketing techniques have been a boon for marketers. Not only do leads generated through social and content marketing cost half as much as traditional outbound-generated leads (see below), they also close at higher rate (again, see below). And…even social media itself.

Paid Content 100

Paid Content Social Media Social Marketing Statistics 100

LeadSquared

APRIL 14, 2016

In our last webinar, we discussed all things content marketing with Scripbox. It was a Q&A session with Anjali Gupta , the Chief Marketing Officer of Scripbox, the 2nd most influential Financial Services brand on LinkedIn ! Here’s the Q&A from the session: Most Inventive Marketing, Media, and Digital Campaign.

FAQ 52

FAQ Webinar Metrics Top of Funnel Work Management 52

Contently

AUGUST 4, 2016

Not only is The Knot the first wedding brand to reach the million mark, but it also did it all organically, without a single paid ad. The brand launched its Instagram account in 2012, right after Facebook acquired the photo sharing app, but it’s really taken off in the last year. Mix old hashtags with something new.

Paid Search Agency 60

Paid Search Agency Ads Ad Frequency Ad Exchange 60

Single Grain

DECEMBER 6, 2019

This epic list article has been updated to include 20 more digital marketing trends to help you get ready for next year! At one time, artificial intelligence, data-driven marketing and voice search engine optimization (VSEO) were ambitious concepts bordering on the ridiculous. Content creation. Product recommendations.

Marketing AI 145

Marketing AI Paid Content Trends Enterprise Management 145