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Email marketing strategy: A marketer’s guide

Martech

Email has long been one of the most reliable marketing channels for getting your messaging in front of your customers. This happens when your subscribers opt in through a sign-up form. One thing to consider if you are having severe deliverability challenges is a double opt-in email. This can be executed as a “welcome” email.

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3 Steps to Succeed in a Post-GDPR Email World

Litmus

As a marketer either doing business in an EU country or holding data on EU-resident customers, the work that went into preparing your email marketing program for GDPR ‘s May 25 deadline is just preliminary. Below are three skills that you’ll have to master to be a successful email marketer a post-GDPR world: 1.

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Sender Reputation: Your Role in Improving Your Deliverability

ConvertKit

ConvertKit provides the IP addresses, sending domains, and link tracking domains for your messages. The process of sending an email happens through a back and forth conversation between servers that looks sort of like this: In the illustration above, the receiver is the subscribers mailbox provider – MBP (i.e.

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Drip Campaigns for Lead Nurturing

GreenRope

To effectively nurture leads and consistently engage with customers and clients, a business must first invest in an integrated CRM and marketing automation platform. Drip Marketing is beneficial because it: Streamlines and standardizes the sales process. Goals of Drip Marketing Help to: Educate leads and current customers.

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Drip Campaigns for Lead Nurturing

GreenRope

To effectively nurture leads and consistently engage with customers and clients, a business must first invest in an integrated CRM and marketing automation platform. Drip Marketing is beneficial because it: Streamlines and standardizes the sales process. Goals of Drip Marketing Help to: Educate leads and current customers.

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Drip Campaigns for Lead Nurturing

GreenRope

To effectively nurture leads and consistently engage with customers and clients, a business must first invest in an integrated CRM and marketing automation platform. Drip Marketing is beneficial because it: Streamlines and standardizes the sales process. Goals of Drip Marketing Help to: Educate leads and current customers.

article thumbnail

Drip Campaigns for Lead Nurturing

GreenRope

To effectively nurture leads and consistently engage with customers and clients, a business must first invest in an integrated CRM and marketing automation platform. Drip Marketing is beneficial because it: Streamlines and standardizes the sales process. Goals of Drip Marketing Help to: Educate leads and current customers.