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How Our Customers Use Parse.ly and Google Analytics In Tandem

Parse.ly

We know Google Analytics is the industry standard web analytics tool, and something you probably incorporated into your marketing plans long ago. each year: it provides an easier and more functional way to access content analytics. The largest differences in how organizations use Google Analytics (GA) and Parse.ly

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Top AI use cases in marketing to elevate your 2024 strategy

Sprout Social

To meet this rising demand, your marketing team needs to be agile, think out of the box and keep up with deadlines—all while operating within limited budgets and constrained team bandwidths. For example, this Coca-Cola campaign combines a compelling storytelling technique with generative AI to create an intriguing ad video.

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Sprout Tested: The answer to why you put links in the comments on LinkedIn

Sprout Social

With bandwidth already thin for social teams, it pays to be sure the posts you push out on the platform are optimized for maximum social media engagement. How we tested adding links to content on LinkedIn Social media is part art, part science. A UTM is a basic code snippet added to the end of your URL. Comments vs. post?

Linkedin 101
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Staying Aligned with Your Content Marketing Strategy

DivvyHQ

The frequencies to which you will create that content for each channel (a.k.a. For example, the report below (from DivvyHQ Analytics ) clearly shows that we are targeting the C-Suite at about half the rate of our other targets. Production Guide Posts – Content Quality, Frequency & Consistency. your editorial schedule).

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10 Things That Can Destroy an Email Marketing Program

Online Marketing Institute

Ad Industry Metrics. Your campaign frequency has now gone up significantly. Rx: Cap your frequency to match your consumers preferences, and if they do unsubscribe, offer to reduce the frequency to a minimum. If you do not have the bandwidth to scale, you could really turn the consumer off. More Categories.

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7 Fatal Business Blogging Mistakes (And Easy Fixes!)

Hubspot

The most common frequency we observed for business blogging is weekly, so start by striving for at least one blog post per week and work your way up. If time or bandwidth is a major concern or deterrent for you, consider other ways to source content for your blog. Ignoring Blog Analytics. Neglecting to Optimize for Search.

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Tips & Tricks to Optimize your Emails

SendX

Investing in ads through these channels is an organic way for marketers to grow the email list. Let’s take a closer look at the DOs and DON’Ts of writing subject lines: Subject Line DON’Ts: Adding special characters and emojis. An email with a clear CTA from Google Ads Setting wrong expectations.