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First-Party, Second-Party, Third-Party Intent Data: Diving into Notable Differences

Only B2B

Must Read: What is Intent Data and How it Can Help Your Company? Companies that prioritize first-party intent data are 2.3 Analyze visitors’ dwell time, visited pages, specific feature interactions, and even if they started but abandoned the demo form. First-Party Intent Data: Did you know?

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Why User Engagement is The New SEO

Oktopost

Dwell Time. The amount of time a user spends on a website before navigating back to the search results page is their dwell time. The more users can engage with a site’s content, the longer their dwell time will be. Ads, shares, and posts on social media may not directly impact search rankings. Semantic Search.

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5 ways marketers can instil AR into their business plan of action

ClickZ

30-second summary: Marketers can incorporate AR into their proposed business plan of action to enhance the way the company operates and give it more publicity. Marketers can incorporate AR into their proposed business plan of action to enhance the way the company operates and give it more publicity. makeup even before they buy it.

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Leveraging hybrid events to boost B2B marketing success

BDB

Adding a digital component to in-person events can improve visibility and reach, helping to generate that much needed industry buzz. It also allows easier follow-up beyond the live event, through seamless contact exchanging digitally. 2 It’s easy to see why they’re making these changes.

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Why Sales Shuns B2B Marketing Qualified Leads

Marketing Interactions

I read an interesting exchange on LinkedIn recently. And, before you start yelling that you “have” to send everyone to sales, I’ve heard this antiquated notion shared by marketers in a variety of companies. Firmographics identify the right fit companies – industry, employee size, revenue, and geo. Most companies do not.

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45 Engaging Examples of Interactive Storytelling in Content Marketing

Hubspot

As inbound marketers, content plays an important role in attracting attention to our company and building trust with our prospects. Such tools can increase engagement, on-site dwell time, and social share rates. This is particularly true when you wish to exchange results for readers’ contact information. 2) National Geographic.

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3 Ways Brands Can Succeed As Advertising And Technology Evolve

Marketing Insider Group

First, of course there was a lot of talk about how programmatic ad buying will continue to grow as publisher revenues and the public interest in banner ads shrink. If machines are buying the ads, what is left for the agency to do? Second, content marketing is emerging as the counter weight to advertising that we hate.