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20 Ideas for Promoting Webinars Before, During, and After Events

SmartBug Media

Try some of these idea if you want to have a full house for your next presentation: Social media. Website: Consider adding a call-to-action button that promotes your webinar in the sidebar of every page, or drop in a blurb about your webinar on the homepage. Press releases. Advertising. Signature lines. Other people’s audiences.

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Leveraging hybrid events to boost B2B marketing success

BDB

Adding a digital component to in-person events can improve visibility and reach, helping to generate that much needed industry buzz. It also allows easier follow-up beyond the live event, through seamless contact exchanging digitally. 2 It’s easy to see why they’re making these changes.

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B2B Marketing Expert Interview Series: Feeling B2B with Joe Pulizzi #MPB2B

Top Rank Marketing

To kick off this series of interviews, we’re honored to present a captivating conversation between Joe Pulizzi , founder of Content Marketing Institute and The Tilt, and Co-Founder of TopRank Marketing, Lee Odden. And I’m like, OK, who is that person you’re really trying to talk to?

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Lead thresholding: Don’t do it

Capstone Insights

Segmentation : Inability of the marketing automation platform to utilize account level data to segment leads (assumes account-party methodology in the CRM) and personalize emails. This is really important because typically in B2B, multiple people are involved in a purchase decision, not just one person. Co-Founder and Editor.

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29 Simple Ways to Grow Your Email List

Hubspot

As a marketer, it's your job to make sure you're constantly adding fresh contacts to your email marketing campaigns so you can keep your numbers moving up and to the right. Use your social media accounts to host a free giveaway in exchange for contact information. Host a co-marketing offer with a partner. Using Social Media.

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How to Manage Successful Webinars: A Checklist

Adobe Experience Cloud Blog

In exchange, your event should provide significant value to those that have chosen to participate. Some now also integrate with next-generation API’s and connectors , allowing them to easily sync registration information with select marketing automation platforms. Make the registration process as simple as possible.

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Snapchat vs. Twitter vs. Facebook – How They Stack Up

EveryoneSocial

To learn a bit more about Snap as a business – which is what ultimately dictates a stock’s performance – I read through their S1 filing , the registration statement Snap, Inc. filed with the Securities & Exchange Commission prior to going public. Snap hasn’t added a ton of DAUs over the last year.

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